A data profile of the people who buy, follow and care about Ethical consumerism in United Kingdom — modelled from more than twelve digital signal sources. Ethical consumerism has an estimated audience of 3,744,092 people in United Kingdom.
The average Ethical consumerism fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Now TV, Sustainable energy, Octopus Energy, with strongest over-indexing on Now TV (6.14× the country average).
Demographically, the Ethical consumerism audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ethical consumerism fan in United Kingdom is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Now TV.
The key figures that characterise the Ethical consumerism profile in United Kingdom.
65.4% are female, 34.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.9 |
| Estimated audience size | 3,744,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Ethical consumerism audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Germany | 9.0% |
Where the Ethical consumerism audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.30× | |
| 02 | South East | ~600K | 1.20× | |
| 03 | Scotland | ~400K | 1.09× | |
| 04 | South West | ~300K | 1.09× | |
| 05 | England | ~3M | 1.06× | |
| 06 | Wales | ~200K | 1.06× | |
| 07 | West Midlands | ~200K | 1.03× | |
| 08 | North East | ~100K | 1.00× | |
| 09 | East of England | ~300K | 0.97× | |
| 10 | Northern Ireland | ~100K | 0.91× | |
| 11 | East Midlands | ~200K | 0.88× | |
| 12 | North West | ~300K | 0.81× |
The strongest cross-interests of the Ethical consumerism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable Development Goals | Politics & Society | 11.08× | ||
| 02 | Raw material | Business & Career | 7.22× | ||
| 03 | Alternative energy | Home & Garden | 6.47× | ||
| 04 | White wine | Food & Beverages | 6.44× | ||
| 05 | Now TV | Movies & TV | 6.14× | ||
| 06 | Red wine | Food & Beverages | 5.88× | ||
| 07 | CC cream | Beauty & Wellness | 5.78× | ||
| 08 | Sustainable energy | Home & Garden | 5.36× | ||
| 09 | Sustainable products | Politics & Society | 5.06× | ||
| 10 | Landfill | Home & Garden | 4.96× | ||
| 11 | Zero waste | Home & Garden | 4.78× | ||
| 12 | Wine & Spirits | Food & Beverages | 4.76× | ||
| 13 | Sustainable living | Home & Garden | 4.71× | ||
| 14 | Simple living | Politics & Society | 4.62× | ||
| 15 | Sustainable fashion | Fashion & Accessoires | 4.39× | ||
| 16 | Folic acid | Health | 3.53× | ||
| 17 | Environmentalism | Politics & Society | 3.22× | ||
| 18 | Octopus Energy | Home & Garden | 2.91× | ||
| 19 | Expensive Taste | Business & Career | 2.73× | ||
| 20 | Halifax (United Kingdom bank) | Business & Career | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.74× | |
| Design Affinity | PREMIUM | 1.69× | |
| Early Adopter Mentality | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.73× | |
| Need for Security | CONSERVATISM | 0.80× |
Ethical consumerism has an estimated audience of 3,744,092 people in United Kingdom, concentrated in England and South East.
65.4% of Ethical consumerism fans are female, 34.6% are male, with an average age of 42.9 years.
Ethical consumerism fans show strongest brand affinity for Now TV (6.14×), Sustainable energy (5.36×), and Octopus Energy (2.91×) over the country average.
Ethical consumerism fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ethical consumerism itself, the audience over-indexes on Sustainable energy (5.36×), Octopus Energy (2.91×), Sustainable living (4.71×), and Halifax (United Kingdom bank) (2.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ethical consumerism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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