A data profile of the people who buy, follow and care about Expensive Taste in United Kingdom — modelled from more than twelve digital signal sources. Expensive Taste has an estimated audience of 7,677,187 people in United Kingdom.
The average Expensive Taste fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Millie Bobby Brown, Travel Adventures, High-net-worth individual, with strongest over-indexing on Millie Bobby Brown (7.81× the country average).
Demographically, the Expensive Taste audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Expensive Taste fan in United Kingdom is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Expensive Taste profile in United Kingdom.
60.7% are female, 39.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.6 |
| Estimated audience size | 7,677,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Expensive Taste audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.4% |
| India | 12.2% |
| United Kingdom | 6.5% |
Where the Expensive Taste audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~600K | 1.16× | |
| 02 | South West | ~700K | 1.08× | |
| 03 | East of England | ~800K | 1.07× | |
| 04 | Northern Ireland | ~200K | 1.06× | |
| 05 | South East | ~1M | 1.03× | |
| 06 | North East | ~300K | 1.03× | |
| 07 | Wales | ~400K | 1.02× | |
| 08 | North West | ~800K | 0.98× | |
| 09 | Scotland | ~700K | 0.96× | |
| 10 | Yorkshire and the Humber | ~600K | 0.93× | |
| 11 | West Midlands | ~300K | 0.90× | |
| 12 | Greater London | ~800K | 0.83× | |
| 13 | England | ~5M | 0.71× |
The strongest cross-interests of the Expensive Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 7.81× | ||
| 02 | Travel Adventures | Travel & Leisure | 5.98× | ||
| 03 | Luxury Watches | Fashion & Accessoires | 5.24× | ||
| 04 | High-net-worth individual | Business & Career | 4.64× | ||
| 05 | YouTube Music | Internet & Social Media | 4.41× | ||
| 06 | Purchase discount | Shopping | 4.32× | ||
| 07 | Home Renovations | Home & Garden | 4.13× | ||
| 08 | Mortgage calculator | Home & Garden | 3.19× | ||
| 09 | Meme | Internet & Social Media | 2.72× | ||
| 10 | We Buy Any Car | Cars & Mobility | 2.70× | ||
| 11 | Leeds | Travel & Leisure | 2.69× | ||
| 12 | Sky Bet | Games | 2.59× | ||
| 13 | Toolstation | Home & Garden | 2.35× | ||
| 14 | NatWest | Business & Career | 2.33× | ||
| 15 | Google Maps | Internet & Social Media | 2.27× | ||
| 16 | Home Bargains | Shopping | 2.26× | ||
| 17 | EasyJet | Travel & Leisure | 2.21× | ||
| 18 | Dunelm | Home & Garden | 2.08× | ||
| 19 | Betfred | Games | 2.04× | ||
| 20 | Morrisons | Food & Beverages | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.16× | |
| Price Sensitivity | PREMIUM | 1.55× | |
| Design Affinity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Patriotism | CONSERVATISM | 0.94× |
Expensive Taste has an estimated audience of 7,677,187 people in United Kingdom, concentrated in England and South East.
60.7% of Expensive Taste fans are female, 39.3% are male, with an average age of 42.6 years.
Expensive Taste fans show strongest brand affinity for Millie Bobby Brown (7.81×), Travel Adventures (5.98×), and High-net-worth individual (4.64×) over the country average.
Expensive Taste fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Greater London (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Expensive Taste itself, the audience over-indexes on Travel Adventures (5.98×), High-net-worth individual (4.64×), Toolstation (2.35×), and YouTube Music (4.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Expensive Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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