A data profile of the people who buy, follow and care about Leeds in United Kingdom — modelled from more than twelve digital signal sources. Leeds has an estimated audience of 9,173,469 people in United Kingdom.
The average Leeds fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland.
Top brand affinities include Hobby, Luxury yacht, Aldi, with strongest over-indexing on Hobby (2.12× the country average).
Demographically, the Leeds audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Leeds fan in United Kingdom is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Hobby.
The key figures that characterise the Leeds profile in United Kingdom.
65.1% are female, 34.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.2 |
| Estimated audience size | 9,173,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Leeds audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 48.5% |
| Germany | 24.6% |
| Austria | 3.6% |
Where the Leeds audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~7M | 1.28× | |
| 02 | Scotland | ~600K | 0.72× |
The strongest cross-interests of the Leeds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury yacht | Travel & Leisure | 3.89× | ||
| 02 | Expensive Taste | Business & Career | 2.69× | ||
| 03 | Esso | Cars & Mobility | 2.53× | ||
| 04 | Hot tub | Home & Garden | 2.49× | ||
| 05 | Wikipedia | Internet & Social Media | 2.38× | ||
| 06 | Refrigerator | Home & Garden | 2.36× | ||
| 07 | Mobile home | Cars & Mobility | 2.33× | ||
| 08 | Mother's Day | Kids & Family | 2.32× | ||
| 09 | Satire | Literature | 2.22× | ||
| 10 | Betfair | Games | 2.15× | ||
| 11 | Hobby | Home & Garden | 2.12× | ||
| 12 | Internet & Social Media | 2.07× | |||
| 13 | William Hill (bookmaker) | Games | 2.05× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.01× | ||
| 15 | Aldi | Shopping | 1.98× | ||
| 16 | Weddings | Kids & Family | 1.92× | ||
| 17 | Distilled beverage | Food & Beverages | 1.86× | ||
| 18 | Volunteering | Politics & Society | 1.85× | ||
| 19 | Kitchen | Home & Garden | 1.76× | ||
| 20 | Breaking news | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.82× | |
| Risk Appetite | THRILL | 0.84× |
Leeds has an estimated audience of 9,173,469 people in United Kingdom, concentrated in England and Scotland.
65.1% of Leeds fans are female, 34.9% are male, with an average age of 44.2 years.
Leeds fans show strongest brand affinity for Hobby (2.12×), Luxury yacht (3.89×), and Aldi (1.98×) over the country average.
Beyond Leeds itself, the audience over-indexes on Luxury yacht (3.89×), Aldi (1.98×), Kitchen (1.76×), and Weddings (1.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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