Leeds Audience in United Kingdom
Leeds has an estimated audience of 9,173,469 people in United Kingdom. 65.1% are female, 34.9% are male, average age 44.2. Top regions: England, Scotland. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Leeds fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Leeds audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Leeds fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.2 |
| Estimated audience size | 9,173,469 |
Audience persona
The typical Leeds fan in United Kingdom is more female, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,880,102 | 1.28× |
| Scotland | 596,138 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Purchase discount | 7.71× | Shopping |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Home business | 5.37× | Business & Career |
| Solar thermal energy | 15.46× | Home & Garden |
| Weddings | 2.05× | Kids & Family |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.32 |
| Indulgence | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.19 |
| Price Sensitivity | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.5% |
| Germany | 24.6% |
| Austria | 3.6% |
See Leeds audiences in other countries
More City audiences in United Kingdom
- London (30,572,344)
- Manchester (14,585,483)
- Birmingham (13,584,813)
- New York City (10,730,850)
- City of London (10,717,420)
Frequently asked questions
How many fans does Leeds have in United Kingdom?
Leeds has an estimated audience of 9,173,469 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Leeds fans?
65.1% of Leeds fans are female, 34.9% are male, with an average age of 44.2 years.
Which brands do Leeds fans like most?
Leeds fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
What other brands do Leeds fans also like?
Beyond Leeds itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.