Rascasse Audience Intelligence

Leeds Audience in United States

A data profile of the people who buy, follow and care about Leeds in United States — modelled from more than twelve digital signal sources. Leeds has an estimated audience of 596,635 people in United States.

#418among City in United States#3311among POI in United States#2584in Travel & Leisure

The average Leeds fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FIFA World Cup, Ligue 1, Teyana Taylor, with strongest over-indexing on FIFA World Cup (4.3× the country average).

Demographically, the Leeds audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leeds fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leeds profile in United States.

Audience size
597K
in United States
Gender
61.5%♀
38.5% male
Age
44.6
average years
Country rank
#32931
POI in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leeds fans

61.5% are female, 38.5% are male, average age 44.6.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Leeds audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.6
Estimated audience size596,635
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Leeds audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Leeds audience comes from United States.

Worldwide audience distribution share by country for Leeds
CountryShare
United Kingdom48.5%
Germany24.6%
Austria3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leeds audience in United States is strongest.

Fig. 05

Top regions by affinity

Leeds fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K2.49×
02Maine~5K2.31×
03Washington, District of Columbia~3K1.89×
04Utah~8K1.51×
05Massachusetts~20K1.43×
06New York~40K1.27×
07North Dakota~1K1.17×
08Vermont~1K1.12×
09Washington~10K1.08×
10Maryland~10K1.07×
11Oregon~7K1.07×
12Colorado~10K1.06×
13Connecticut~6K1.05×
14California~70K1.04×
15New Jersey~20K1.04×
16Virginia~20K1.04×
17Rhode Island~2K1.03×
18Illinois~20K1.02×
19Pennsylvania~20K1.00×
20Wisconsin~9K1.00×
21New Hampshire~2K1.00×
22Arizona~10K0.97×
23Indiana~10K0.93×
24Minnesota~8K0.93×
25Montana~2K0.92×
26Georgia~20K0.90×
27Alaska~1K0.89×
28Ohio~20K0.88×
29North Carolina~20K0.88×
30Kansas~4K0.88×
31Idaho~3K0.88×
32Iowa~4K0.87×
33Tennessee~10K0.85×
34Hawaii~2K0.85×
35Missouri~8K0.84×
36Florida~30K0.83×
37Kentucky~6K0.83×
38Michigan~10K0.82×
39Nevada~5K0.82×
40Delaware~1K0.82×
41Texas~40K0.79×
42South Carolina~7K0.79×
43New Mexico~2K0.78×
44Louisiana~6K0.75×
45Nebraska~2K0.75×
46South Dakota~1K0.75×
47Arkansas~4K0.73×
48West Virginia~2K0.72×
49Mississippi~3K0.71×
50Oklahoma~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Leeds, United States
0.69×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leeds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leeds audience
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics22.87×
02L'ÉquipeSports21.55×
03Ligue 1Sports20.00×
04Gerard PiquéSports20.00×
05B&QShopping18.82×
06Copa LibertadoresSports11.65×
07Steffi GrafSports11.40×
08BundesligaSports5.57×
09Teyana TaylorMovies & TV5.21×
10La LigaSports4.63×
11FIFA World CupSports4.30×
12Premier LeagueSports3.21×
13FedExBusiness & Career2.57×
14InnovationBusiness & Career2.33×
15T-MobileTechnology & Electronics2.04×
16GeneticsKids & Family2.03×
17Nordstrom rackFashion & Accessoires1.96×
18Planet FitnessSports1.73×
19EBayShopping1.69×
20CNNMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leeds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leeds audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
TravellingTHRILL1.41×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leeds audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Family OrientationCONSERVATISM0.79×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leeds have in United States?

Leeds has an estimated audience of 596,635 people in United States, concentrated in California and New York.

02

What is the gender split and age of Leeds fans?

61.5% of Leeds fans are female, 38.5% are male, with an average age of 44.6 years.

03

Which brands do Leeds fans like most?

Leeds fans show strongest brand affinity for FIFA World Cup (4.3×), Ligue 1 (20×), and Teyana Taylor (5.21×) over the country average.

04

Where do Leeds fans live in United States?

Leeds fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Leeds fans also like?

Beyond Leeds itself, the audience over-indexes on Ligue 1 (20×), Teyana Taylor (5.21×), L'Équipe (21.55×), and T-Mobile (2.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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