Leeds Audience in United States
Leeds has an estimated audience of 596,635 people in United States. 61.5% are female, 38.5% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Hebe, Product design, Israel, Pro-Ject, Stamp collecting.
The average Leeds fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, Product design, Israel, with strongest over-indexing on Hebe (37.46× the country average). Demographically, the Leeds audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Leeds fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 44.6 |
| Estimated audience size | 596,635 |
Audience persona
The typical Leeds fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 71,853 | 1.1× |
| New York | 44,535 | 1.34× |
| Texas | 42,986 | 0.84× |
| Florida | 33,942 | 0.84× |
| Illinois | 21,319 | 1.07× |
| Alabama | 20,984 | 2.52× |
| Pennsylvania | 20,716 | 1.03× |
| Massachusetts | 17,291 | 1.47× |
| Georgia | 17,132 | 0.93× |
| Ohio | 16,589 | 0.9× |
| North Carolina | 16,515 | 0.92× |
| New Jersey | 16,419 | 1.08× |
| Virginia | 15,639 | 1.08× |
| Washington | 13,294 | 1.11× |
| Michigan | 12,949 | 0.83× |
| Arizona | 11,972 | 0.98× |
| Maryland | 11,029 | 1.08× |
| Indiana | 10,382 | 0.95× |
| Colorado | 10,292 | 1.09× |
| Tennessee | 10,206 | 0.85× |
| Wisconsin | 9,063 | 1.01× |
| Utah | 8,294 | 1.55× |
| Missouri | 8,113 | 0.84× |
| Minnesota | 8,105 | 0.95× |
| Oregon | 7,413 | 1.08× |
| South Carolina | 7,051 | 0.79× |
| Connecticut | 6,328 | 1.06× |
| Kentucky | 6,156 | 0.82× |
| Louisiana | 5,571 | 0.72× |
| Maine | 5,046 | 2.36× |
| Nevada | 4,658 | 0.81× |
| Oklahoma | 4,348 | 0.66× |
| Iowa | 4,149 | 0.84× |
| Kansas | 4,111 | 0.87× |
| Washington, District of Columbia | 3,429 | 1.91× |
| Arkansas | 3,296 | 0.67× |
| Mississippi | 3,063 | 0.62× |
| Idaho | 2,492 | 0.83× |
| New Hampshire | 2,287 | 0.97× |
| New Mexico | 2,127 | 0.71× |
| Hawaii | 2,055 | 0.8× |
| Nebraska | 2,044 | 0.68× |
| Rhode Island | 1,889 | 0.99× |
| West Virginia | 1,630 | 0.59× |
| Montana | 1,418 | 0.86× |
| North Dakota | 1,400 | 1.14× |
| Delaware | 1,209 | 0.73× |
| Vermont | 1,147 | 1.09× |
| Alaska | 967 | 0.76× |
| South Dakota | 790 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 37.46× | Home & Garden |
| Product design | 6.58× | Business & Career |
| Israel | 3.46× | Travel & Leisure |
| Pro-Ject | 6.14× | Music & Radio |
| Stamp collecting | 6.73× | Home & Garden |
| Historic site | 5.89× | Arts & Culture |
| UK garage | 7× | Music & Radio |
| Home equity | 2.49× | Home & Garden |
| La Opinión | 9.03× | News |
| Urban Outfitters | 2.31× | Shopping |
| Isometric exercise | 9.11× | Sports |
| Buying and Selling Real Estate | 7.59× | Home & Garden |
| Morphine (band) | 7.73× | Music & Radio |
| Emperor Entertainment Group | 10.2× | Business & Career |
| Indigenous Australian art | 12.14× | Arts & Culture |
| Kansas | 1.99× | Travel & Leisure |
| Jeep Wagoneer | 4.34× | Cars & Mobility |
| Sinaloa | 2.73× | Travel & Leisure |
| WCCO-TV | 5.32× | Movies & TV |
| Janitor | 4.08× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Travelling | THRILL | 1.35 |
| Community Orientation | OPEN | 1.32 |
| Extroversion | THRILL | 1.3 |
| Sports Activity | POWER | 1.28 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.5% |
| Germany | 24.6% |
| Austria | 3.6% |
See Leeds audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Leeds have in United States?
Leeds has an estimated audience of 596,635 people in United States, concentrated in California and New York.
What is the gender split and age of Leeds fans?
61.5% of Leeds fans are female, 38.5% are male, with an average age of 44.6 years.
Which brands do Leeds fans like most?
Leeds fans show strongest brand affinity for Hebe (37.46×), Product design (6.58×), and Israel (3.46×) over the country average.
Where do Leeds fans live in United States?
Leeds fans in United States are most concentrated in California (reach 71,853), New York (reach 44,535), and Texas (reach 42,986). These three regions account for the largest share of the active audience.
What other brands do Leeds fans also like?
Beyond Leeds itself, the audience over-indexes on Product design (6.58×), Israel (3.46×), Pro-Ject (6.14×), and Stamp collecting (6.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Leeds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.