Expensive Taste Audience in United States

Expensive Taste has an estimated audience of 15,812,030 people in United States. 60.7% are female, 39.3% are male, average age 39.4. Top regions: California, Texas, Tennessee.

The average Expensive Taste fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Demographically, the Expensive Taste audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Business & Career · Type: Topic · Subtype: Band

Demographics of Expensive Taste fans

Demographic split for Expensive Taste audience in United States
MetricValue
Female60.7%
Male39.3%
Average age39.4
Estimated audience size15,812,030

Top regions in United States

Top regions ranked by reach for Expensive Taste in United States
RegionReachAffinity
California775,5560.45×
Texas684,6760.5×
Tennessee564,8081.78×
Florida413,1760.39×
New York386,0830.44×
Wisconsin361,3881.52×
Georgia231,3080.47×
Illinois228,9750.43×
Pennsylvania189,0000.35×
Louisiana177,5000.87×
Ohio165,8950.34×
New Jersey157,6220.39×
North Carolina149,9140.32×
Mississippi140,9181.08×
Michigan132,1180.32×
Arkansas125,1900.96×
Oklahoma122,4300.7×
Virginia120,9920.31×
Kentucky120,4900.61×
South Carolina119,5070.5×
Arizona118,6460.37×
Minnesota117,4130.52×
Alabama116,6290.53×
Indiana116,4400.4×
West Virginia116,3351.58×
Alaska116,0933.43×
Kansas107,4540.86×
Idaho107,4291.35×
Missouri104,0940.41×
Hawaii102,6241.51×
Iowa102,0110.78×
Massachusetts101,6820.33×
Montana101,2032.31×
South Dakota99,8912.73×
Maryland97,8120.36×
North Dakota97,2612.99×
New Hampshire95,8551.54×
Nebraska93,8631.18×
Connecticut93,7210.59×
New Mexico93,3731.18×
Nevada93,0710.61×
Rhode Island92,5591.84×
Maine92,5041.63×
Washington92,1690.29×
Oregon91,8830.51×
Utah91,3340.65×
Vermont91,0383.28×
Colorado84,8420.34×
Delaware82,8901.9×
Washington, District of Columbia59,8491.26×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Expensive Taste audience
TraitClusterScore
Design AffinityPREMIUM2.78
Luxury OrientationPREMIUM2.24
LGBTQ+ IdentityOPEN1.78
IndulgenceJOY1.78
Pet OwnershipJOY1.58
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Expensive Taste
CountryShare
United States13.4%
India12.2%
United Kingdom6.5%

See Expensive Taste audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Expensive Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.