Rascasse Audience Intelligence

Expensive Taste Audience in United States

Name: Expensive Taste — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Expensive Taste in United States — modelled from more than twelve digital signal sources. Expensive Taste has an estimated audience of 15,812,030 people in United States.

#1498among Topic in United States #231in Business & Career

The average Expensive Taste fan in United States is 39.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Expensive Taste profile in United States.

Audience size

15.8M

in United States

Gender

60.7%♀

39.3% male

Age

39.4

average years

Country rank

#2198

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Expensive Taste fans

60.7% are female, 39.3% are male, average age 39.4.

Fig. 02

Gender split

60.7%

Female

39.3%

Male

Demographic split for Expensive Taste audience in United States
Metric	Value
Female	60.7%
Male	39.3%
Average age	39.4
Estimated audience size	15,812,030

Fig. 03

Age distribution

Age distribution of the Expensive Taste audience in United States
Age bracket	Share	%
16-19		19%
20-29		20%
30-39		20%
40-49		20%
50+		21%

Fig. 04

Worldwide distribution

13.4%

of the worldwide Expensive Taste audience comes from United States.

Worldwide audience distribution share by country for Expensive Taste
Country	Share
United States	13.4%
India	12.2%
United Kingdom	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Expensive Taste audience in United States is strongest.

Fig. 05

Top regions by affinity

Expensive Taste fans by region: top regions in United States
#	Region	Reach	×
01	Wisconsin	~300K	1.44×
02	Tennessee	~400K	1.38×
03	Alaska	~40K	1.31×
04	North Dakota	~40K	1.29×
05	Vermont	~40K	1.28×
06	Texas	~1.5M	1.20×
07	Montana	~50K	1.19×
08	Delaware	~50K	1.19×
09	South Dakota	~40K	1.19×
10	Rhode Island	~60K	1.14×
11	Hawaii	~70K	1.09×
12	Idaho	~90K	1.08×
13	New Mexico	~90K	1.08×
14	Washington, District of Columbia	~50K	1.08×
15	New Hampshire	~70K	1.07×
16	Maine	~60K	1.07×
17	Nebraska	~80K	1.05×
18	West Virginia	~80K	1.05×
19	Mississippi	~100K	1.03×
20	Arkansas	~100K	1.01×
21	Louisiana	~200K	0.99×
22	Kansas	~100K	0.98×
23	Iowa	~100K	0.97×
24	Alabama	~200K	0.96×
25	Oklahoma	~200K	0.96×
26	Utah	~100K	0.94×
27	Kentucky	~200K	0.93×
28	Connecticut	~100K	0.93×
29	Nevada	~100K	0.93×
30	Minnesota	~200K	0.92×
31	Oregon	~200K	0.92×
32	South Carolina	~200K	0.91×
33	Missouri	~200K	0.89×
34	Indiana	~300K	0.88×
35	Maryland	~200K	0.88×
36	Colorado	~200K	0.88×
37	Arizona	~300K	0.86×
38	Washington	~300K	0.86×
39	Massachusetts	~300K	0.86×
40	Georgia	~400K	0.85×
41	Michigan	~300K	0.84×
42	Virginia	~300K	0.84×
43	New Jersey	~300K	0.83×
44	Ohio	~400K	0.82×
45	North Carolina	~400K	0.82×
46	Pennsylvania	~400K	0.80×
47	Illinois	~400K	0.79×
48	New York	~600K	0.72×
49	Florida	~800K	0.71×
50	California	~1M	0.68×

Affinity by region — Expensive Taste, United States

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Expensive Taste audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Expensive Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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