Expensive Taste Audience in Germany

Demographics of Expensive Taste fans

Audience persona

The typical Expensive Taste fan in Germany is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hermès.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Expensive Taste audiences in other countries

• Expensive Taste — United States
• Expensive Taste — United Kingdom
• Expensive Taste — France
• Expensive Taste — Italy
• Expensive Taste — Spain
• Expensive Taste — Brazil
• Expensive Taste — Japan
• Expensive Taste — South Korea
• Expensive Taste — India

More Band audiences in Germany

• Kiosk (band) (6,419,600)
• Fun (6,044,687)
• Kino (band) (4,612,528)
• Halloween (band) (3,079,890)
• Avatar (Swedish band) (2,502,500)

Frequently asked questions

How many fans does Expensive Taste have in Germany?

Expensive Taste has an estimated audience of 3,992,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Expensive Taste fans?

56.2% of Expensive Taste fans are female, 43.8% are male, with an average age of 39.5 years.

Which brands do Expensive Taste fans like most?

Expensive Taste fans show strongest brand affinity for Hermès (8.19×), Business class (8.31×), and Passive income (14.84×) over the country average.

Where do Expensive Taste fans live in Germany?

Expensive Taste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 327,644), Bayern (reach 323,448), and Baden-Württemberg (reach 316,578). These three regions account for the largest share of the active audience.

What other brands do Expensive Taste fans also like?

Beyond Expensive Taste itself, the audience over-indexes on Business class (8.31×), Passive income (14.84×), Balenciaga (8.37×), and Luxury (10.25×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Expensive Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.