Rascasse Audience Intelligence

Luxury Shop Audience in Germany

A data profile of the people who buy, follow and care about Luxury Shop in Germany — modelled from more than twelve digital signal sources. Luxury Shop has an estimated audience of 736,845 people in Germany.

#158among Touchpoint in Germany#251in Shopping

The average Luxury Shop fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luxury yacht, Business class, Expensive Taste, with strongest over-indexing on Luxury yacht (14.72× the country average).

Demographically, the Luxury Shop audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luxury Shop fan in Germany is more female, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Luxury yacht.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury Shop profile in Germany.

Audience size
737K
in Germany
Gender
70.6%♀
29.4% male
Age
34.6
average years
Country rank
#8487
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury Shop fans

70.6% are female, 29.4% are male, average age 34.6.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Luxury Shop audience in Germany
MetricValue
Female70.6%
Male29.4%
Average age34.6
Estimated audience size736,845
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Luxury Shop audience in Germany
Age bracketShare%
16-1918%
20-2934%
30-3930%
40-4913%
50+6%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Luxury Shop audience comes from Germany.

Worldwide audience distribution share by country for Luxury Shop
CountryShare
Japan12.4%
China10.9%
United States8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury Shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luxury Shop fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.29×
02Saarland~10K1.24×
03Sachsen-Anhalt~20K1.06×
04Mecklenburg-Vorpommern~10K1.05×
05Thüringen~20K1.01×
06Brandenburg~20K0.98×
07Hamburg~20K0.95×
08Rheinland-Pfalz~30K0.94×
09Schleswig-Holstein~20K0.94×
10Sachsen~30K0.91×
11Hessen~50K0.90×
12Berlin~30K0.89×
13Niedersachsen~60K0.86×
14Baden-Württemberg~80K0.83×
15Bayern~100K0.82×
16Nordrhein-Westfalen~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Luxury Shop, Germany
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury Shop audience
#·InterestCategoryAffinity×
01Bottega VenetaFashion & Accessoires22.37×
02BalmainFashion & Accessoires16.50×
03Luxury BagsFashion & Accessoires16.04×
04Luxury yachtTravel & Leisure14.72×
05Expensive TasteBusiness & Career13.51×
06Business classTravel & Leisure13.48×
07Tod'sFashion & Accessoires12.70×
08Standup paddleboardingSports12.37×
09Mytheresa.comShopping11.41×
10Forex Online TradingBusiness & Career9.97×
11Luxury WatchesFashion & Accessoires9.79×
12BodysuitFashion & Accessoires9.65×
13FendiFashion & Accessoires9.47×
14ChloéFashion & Accessoires8.83×
15OmegaFashion & Accessoires8.05×
16First class travelTravel & Leisure7.49×
17Polo Ralph LaurenFashion & Accessoires6.79×
18PandoraFashion & Accessoires6.27×
19Family carCars & Mobility4.39×
20HermèsFashion & Accessoires3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury Shop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM6.19×
Luxury OrientationPREMIUM5.90×
IndulgenceJOY3.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury Shop audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Need for SecurityCONSERVATISM0.84×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury Shop have in Germany?

Luxury Shop has an estimated audience of 736,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luxury Shop fans?

70.6% of Luxury Shop fans are female, 29.4% are male, with an average age of 34.6 years.

03

Which brands do Luxury Shop fans like most?

Luxury Shop fans show strongest brand affinity for Luxury yacht (14.72×), Business class (13.48×), and Expensive Taste (13.51×) over the country average.

04

Where do Luxury Shop fans live in Germany?

Luxury Shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury Shop fans also like?

Beyond Luxury Shop itself, the audience over-indexes on Business class (13.48×), Expensive Taste (13.51×), Bottega Veneta (22.37×), and Standup paddleboarding (12.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Luxury Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luxury Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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