Standup paddleboarding Audience in Germany
Standup paddleboarding has an estimated audience of 2,350,045 people in Germany. 48.1% are female, 51.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Paddleboarding, Wakesurfing, Personal luxury car, Windsurfing, Wakeboarding.
The average Standup paddleboarding fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Paddleboarding, Wakesurfing, Personal luxury car, with strongest over-indexing on Paddleboarding (37.07× the country average). Demographically, the Standup paddleboarding audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Standup paddleboarding fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 39.9 |
| Estimated audience size | 2,350,045 |
Audience persona
The typical Standup paddleboarding fan in Germany is balanced, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Paddleboarding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 292,789 | 0.57× |
| Bayern | 248,787 | 0.66× |
| Baden-Württemberg | 220,530 | 0.69× |
| Hessen | 135,534 | 0.76× |
| Niedersachsen | 129,920 | 0.57× |
| Berlin | 119,552 | 1.14× |
| Rheinland-Pfalz | 99,123 | 0.84× |
| Sachsen | 97,564 | 0.85× |
| Thüringen | 80,114 | 1.34× |
| Brandenburg | 79,326 | 1.09× |
| Mecklenburg-Vorpommern | 75,275 | 1.68× |
| Schleswig-Holstein | 70,130 | 0.83× |
| Hamburg | 60,895 | 1.15× |
| Sachsen-Anhalt | 54,465 | 0.89× |
| Saarland | 41,922 | 1.45× |
| Bremen | 34,742 | 1.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paddleboarding | 37.07× | Sports |
| Wakesurfing | 24.97× | Sports |
| Personal luxury car | 20.81× | Cars & Mobility |
| Windsurfing | 14.01× | Sports |
| Wakeboarding | 13.96× | Sports |
| Kitesurfing | 19.32× | Sports |
| Luxury Bags | 23.7× | Fashion & Accessoires |
| Snorkeling | 14.15× | Sports |
| Freediving | 14.72× | Sports |
| Underwater diving | 10.81× | Sports |
| Underwater photography | 14.41× | Technology & Electronics |
| Waterskiing | 19.13× | Sports |
| Luxury box | 20.52× | Fashion & Accessoires |
| Scuba diving | 8.53× | Travel & Leisure |
| Woolworths | 4.9× | Shopping |
| World Surf League | 22.11× | Sports |
| Outdoor recreation | 2.11× | Sports |
| Extreme sport | 4.95× | Sports |
| Recreational diving | 13.86× | Sports |
| Sports | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.13 |
| Sustainability | BALANCE | 1.96 |
| Luxury Orientation | PREMIUM | 1.89 |
| Travelling | THRILL | 1.7 |
| Sports Activity | POWER | 1.65 |
| Urban Lifestyle | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Japan | 12.9% |
| United Kingdom | 6.1% |
See Standup paddleboarding audiences in other countries
- Standup paddleboarding — United States
- Standup paddleboarding — United Kingdom
- Standup paddleboarding — France
- Standup paddleboarding — Italy
- Standup paddleboarding — Spain
- Standup paddleboarding — Brazil
- Standup paddleboarding — Japan
- Standup paddleboarding — South Korea
- Standup paddleboarding — India
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Standup paddleboarding have in Germany?
Standup paddleboarding has an estimated audience of 2,350,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Standup paddleboarding fans?
48.1% of Standup paddleboarding fans are female, 51.9% are male, with an average age of 39.9 years.
Which brands do Standup paddleboarding fans like most?
Standup paddleboarding fans show strongest brand affinity for Paddleboarding (37.07×), Wakesurfing (24.97×), and Personal luxury car (20.81×) over the country average.
Where do Standup paddleboarding fans live in Germany?
Standup paddleboarding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 292,789), Bayern (reach 248,787), and Baden-Württemberg (reach 220,530). These three regions account for the largest share of the active audience.
What other brands do Standup paddleboarding fans also like?
Beyond Standup paddleboarding itself, the audience over-indexes on Wakesurfing (24.97×), Personal luxury car (20.81×), Windsurfing (14.01×), and Wakeboarding (13.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Standup paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.