Rascasse Audience Intelligence

Standup paddleboarding Audience in Germany

A data profile of the people who buy, follow and care about Standup paddleboarding in Germany — modelled from more than twelve digital signal sources. Standup paddleboarding has an estimated audience of 2,350,045 people in Germany.

#47among Sport in Germany#1676among Topic in Germany#230in Sports

The average Standup paddleboarding fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paddleboarding, Wakesurfing, Personal luxury car, with strongest over-indexing on Paddleboarding (37.07× the country average).

Demographically, the Standup paddleboarding audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Standup paddleboarding fan in Germany is balanced, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Paddleboarding.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Standup paddleboarding profile in Germany.

Audience size
2.4M
in Germany
Gender
48.1%♀
51.9% male
Age
39.9
average years
Country rank
#2832
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Standup paddleboarding fans

48.1% are female, 51.9% are male, average age 39.9.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Standup paddleboarding audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age39.9
Estimated audience size2,350,045
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Standup paddleboarding audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Standup paddleboarding audience comes from Germany.

Worldwide audience distribution share by country for Standup paddleboarding
CountryShare
United States27.1%
Japan12.9%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Standup paddleboarding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Standup paddleboarding fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.13×
02Mecklenburg-Vorpommern~50K1.12×
03Thüringen~60K1.06×
04Saarland~30K1.05×
05Berlin~100K1.02×
06Brandenburg~70K1.02×
07Rheinland-Pfalz~100K1.00×
08Hamburg~50K0.99×
09Sachsen-Anhalt~60K0.98×
10Schleswig-Holstein~80K0.96×
11Sachsen~100K0.95×
12Hessen~200K0.91×
13Niedersachsen~200K0.88×
14Baden-Württemberg~300K0.87×
15Bayern~300K0.83×
16Nordrhein-Westfalen~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Standup paddleboarding, Germany
0.77×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Standup paddleboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Standup paddleboarding audience
#·InterestCategoryAffinity×
01PaddleboardingSports37.07×
02WakesurfingSports24.97×
03Luxury BagsFashion & Accessoires23.70×
04World Surf LeagueSports22.11×
05Personal luxury carCars & Mobility20.81×
06Luxury boxFashion & Accessoires20.52×
07KitesurfingSports19.32×
08WaterskiingSports19.13×
09FreedivingSports14.72×
10Underwater photographyTechnology & Electronics14.41×
11SnorkelingSports14.15×
12WindsurfingSports14.01×
13WakeboardingSports13.96×
14Recreational divingSports13.86×
15Underwater divingSports10.81×
16Scuba divingTravel & Leisure8.53×
17Extreme sportSports4.95×
18WoolworthsShopping4.90×
19Outdoor recreationSports2.11×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Standup paddleboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Standup paddleboarding audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.63×
Quality AwarenessPREMIUM2.67×
Risk AppetiteTHRILL2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Standup paddleboarding audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Need for SecurityCONSERVATISM0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Standup paddleboarding have in Germany?

Standup paddleboarding has an estimated audience of 2,350,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Standup paddleboarding fans?

48.1% of Standup paddleboarding fans are female, 51.9% are male, with an average age of 39.9 years.

03

Which brands do Standup paddleboarding fans like most?

Standup paddleboarding fans show strongest brand affinity for Paddleboarding (37.07×), Wakesurfing (24.97×), and Personal luxury car (20.81×) over the country average.

04

Where do Standup paddleboarding fans live in Germany?

Standup paddleboarding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Standup paddleboarding fans also like?

Beyond Standup paddleboarding itself, the audience over-indexes on Wakesurfing (24.97×), Personal luxury car (20.81×), Windsurfing (14.01×), and Wakeboarding (13.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Standup paddleboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Standup paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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