World Surf League Audience in Germany
World Surf League has an estimated audience of 291,956 people in Germany. 53.2% are female, 46.8% are male, average age 31.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Standup paddleboarding, Snorkeling, Kitesurfing, Livemusic, Rip Curl.
The average World Surf League fan in Germany is 31.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Standup paddleboarding, Snorkeling, Kitesurfing, with strongest over-indexing on Standup paddleboarding (21.14× the country average). Demographically, the World Surf League audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Surfing
Demographics of World Surf League fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 31.2 |
| Estimated audience size | 291,956 |
Audience persona
The typical World Surf League fan in Germany is balanced, around 31.2 years old, with strong Travelling tendencies and a notable affinity for Standup paddleboarding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 70,450 | 1.47× |
| Nordrhein-Westfalen | 67,935 | 1.04× |
| Baden-Württemberg | 54,061 | 1.33× |
| Hessen | 32,671 | 1.44× |
| Niedersachsen | 23,934 | 0.83× |
| Berlin | 22,074 | 1.66× |
| Sachsen | 12,016 | 0.82× |
| Rheinland-Pfalz | 11,887 | 0.8× |
| Schleswig-Holstein | 9,925 | 0.93× |
| Hamburg | 8,704 | 1.29× |
| Brandenburg | 5,764 | 0.62× |
| Thüringen | 4,719 | 0.62× |
| Sachsen-Anhalt | 3,981 | 0.52× |
| Mecklenburg-Vorpommern | 3,311 | 0.58× |
| Bremen | 3,251 | 1.28× |
| Saarland | 2,871 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Standup paddleboarding | 21.14× | Sports |
| Snorkeling | 16.06× | Sports |
| Kitesurfing | 14.96× | Sports |
| Livemusic | 3.95× | Music & Radio |
| Rip Curl | 16.99× | Fashion & Accessoires |
| Spiegel Online | 2.1× | News |
| Airbnb | 1.98× | Travel & Leisure |
| Backpacking (travel) | 3.34× | Travel & Leisure |
| Outdoors | 3.13× | Travel & Leisure |
| Mountain biking | 3.05× | Sports |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Modern architecture | 2.57× | Arts & Culture |
| Patagonia | 3.97× | Fashion & Accessoires |
| Travel Blogger | 4.7× | Travel & Leisure |
| Alpine skiing | 2.28× | Sports |
| Art exhibition | 2.58× | Arts & Culture |
| Renovation | 1.88× | Home & Garden |
| Camping | 1.61× | Travel & Leisure |
| Tour de France | 3.5× | Sports |
| Diving | 3.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.45 |
| Sustainability | BALANCE | 2.12 |
| Early Adopter Mentality | POWER | 1.91 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Sports Activity | POWER | 1.73 |
| Mindfulness | BALANCE | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Brazil | 8.9% |
| Japan | 7.5% |
See World Surf League audiences in other countries
More Surfing audiences in Germany
- Daily Dose (108,689)
- Janina Zeitler (96,592)
- Surf Session Magazine (88,906)
- Kelly Slater (70,926)
- Robby Naish (53,233)
Frequently asked questions
How many fans does World Surf League have in Germany?
World Surf League has an estimated audience of 291,956 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of World Surf League fans?
53.2% of World Surf League fans are female, 46.8% are male, with an average age of 31.2 years.
Which brands do World Surf League fans like most?
World Surf League fans show strongest brand affinity for Standup paddleboarding (21.14×), Snorkeling (16.06×), and Kitesurfing (14.96×) over the country average.
Where do World Surf League fans live in Germany?
World Surf League fans in Germany are most concentrated in Bayern (reach 70,450), Nordrhein-Westfalen (reach 67,935), and Baden-Württemberg (reach 54,061). These three regions account for the largest share of the active audience.
What other brands do World Surf League fans also like?
Beyond World Surf League itself, the audience over-indexes on Snorkeling (16.06×), Kitesurfing (14.96×), Livemusic (3.95×), and Rip Curl (16.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World Surf League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.