Vespa Audience in Germany
Vespa has an estimated audience of 895,223 people in Germany. 22.4% are female, 77.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Financial technology, Soho House (club), Surfboard, SCOOTER CENTER, Longboarding.
The average Vespa fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Financial technology, Soho House (club), Surfboard, with strongest over-indexing on Financial technology (26.44× the country average). Demographically, the Vespa audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Vespa fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 38.2 |
| Estimated audience size | 895,223 |
Audience persona
The typical Vespa fan in Germany is more male, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Financial technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 503,534 | 1.25× |
| Bayern | 378,032 | 1.28× |
| Baden-Württemberg | 305,558 | 1.22× |
| Niedersachsen | 213,402 | 1.19× |
| Hessen | 150,252 | 1.07× |
| Rheinland-Pfalz | 97,006 | 1.05× |
| Sachsen | 80,611 | 0.89× |
| Berlin | 77,611 | 0.94× |
| Schleswig-Holstein | 75,103 | 1.14× |
| Hamburg | 50,231 | 1.21× |
| Brandenburg | 43,817 | 0.77× |
| Thüringen | 35,357 | 0.75× |
| Sachsen-Anhalt | 33,576 | 0.7× |
| Mecklenburg-Vorpommern | 31,614 | 0.9× |
| Saarland | 22,066 | 0.98× |
| Bremen | 13,675 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial technology | 26.44× | Business & Career |
| Soho House (club) | 34.63× | Business & Career |
| Surfboard | 13.27× | Sports |
| SCOOTER CENTER | 50.03× | Shopping |
| Longboarding | 28.33× | Sports |
| Motorcycle accessories | 7.77× | Cars & Mobility |
| Custom motorcycle | 7.9× | Cars & Mobility |
| Billabong | 15.4× | Fashion & Accessoires |
| O'Neill (brand) | 24.51× | Fashion & Accessoires |
| SIP Scootershop | 29.12× | Shopping |
| Movies | 2.12× | Movies & TV |
| Uber | 7.56× | Cars & Mobility |
| Chopper (motorcycle) | 8.13× | Cars & Mobility |
| Skatepark | 10.07× | Sports |
| Windsurfing | 6.16× | Sports |
| Rip Curl | 18.98× | Fashion & Accessoires |
| Motorcycle helmet | 5.77× | Cars & Mobility |
| Surf culture | 8.96× | Sports |
| Sustainable city | 27.18× | Politics & Society |
| Arts and music | 1.74× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.81 |
| Luxury Orientation | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.51 |
| Early Adopter Mentality | POWER | 1.46 |
| Extroversion | THRILL | 1.32 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Italy | 10.8% |
| Indonesia | 6.3% |
See Vespa audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Vespa have in Germany?
Vespa has an estimated audience of 895,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vespa fans?
22.4% of Vespa fans are female, 77.6% are male, with an average age of 38.2 years.
Which brands do Vespa fans like most?
Vespa fans show strongest brand affinity for Financial technology (26.44×), Soho House (club) (34.63×), and Surfboard (13.27×) over the country average.
Where do Vespa fans live in Germany?
Vespa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 503,534), Bayern (reach 378,032), and Baden-Württemberg (reach 305,558). These three regions account for the largest share of the active audience.
What other brands do Vespa fans also like?
Beyond Vespa itself, the audience over-indexes on Soho House (club) (34.63×), Surfboard (13.27×), SCOOTER CENTER (50.03×), and Longboarding (28.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vespa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.