O'Neill (brand) Audience in Germany
O'Neill (brand) has an estimated audience of 243,542 people in Germany. 54.3% are female, 45.7% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Surfboard, Billabong, Surf culture, Surfline, Rip Curl.
The average O'Neill (brand) fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Surfboard, Billabong, Surf culture, with strongest over-indexing on Surfboard (14.41× the country average). Demographically, the O'Neill (brand) audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of O'Neill (brand) fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 35.0 |
| Estimated audience size | 243,542 |
Audience persona
The typical O'Neill (brand) fan in Germany is balanced, around 35.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Surfboard.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,706 | 1.16× |
| Bayern | 49,119 | 1× |
| Baden-Württemberg | 41,950 | 1× |
| Niedersachsen | 27,818 | 0.93× |
| Hessen | 20,106 | 0.86× |
| Sachsen | 15,788 | 1.05× |
| Schleswig-Holstein | 14,921 | 1.35× |
| Rheinland-Pfalz | 14,837 | 0.97× |
| Berlin | 14,425 | 1.05× |
| Brandenburg | 10,294 | 1.08× |
| Hamburg | 8,566 | 1.24× |
| Sachsen-Anhalt | 7,197 | 0.91× |
| Thüringen | 7,177 | 0.92× |
| Mecklenburg-Vorpommern | 5,748 | 0.98× |
| Saarland | 2,642 | 0.7× |
| Bremen | 2,107 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Surfboard | 14.41× | Sports |
| Billabong | 20.92× | Fashion & Accessoires |
| Surf culture | 14.29× | Sports |
| Surfline | 22.48× | Sports |
| Rip Curl | 24.32× | Fashion & Accessoires |
| Wave | 14.17× | Travel & Leisure |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Standup paddleboarding | 7.67× | Sports |
| Clothing | 2.08× | Fashion & Accessoires |
| Shopping | 1.99× | Shopping |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Airbnb | 2.95× | Travel & Leisure |
| Music | 1.89× | Business & Career |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Online shopping | 1.98× | Shopping |
| Trivago | 4.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.74 |
| Sustainability | BALANCE | 2.6 |
| Early Adopter Mentality | POWER | 1.89 |
| Sports Activity | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.48 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 9.0% |
| France | 6.2% |
See O'Neill (brand) audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does O'Neill (brand) have in Germany?
O'Neill (brand) has an estimated audience of 243,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of O'Neill (brand) fans?
54.3% of O'Neill (brand) fans are female, 45.7% are male, with an average age of 35.0 years.
Which brands do O'Neill (brand) fans like most?
O'Neill (brand) fans show strongest brand affinity for Surfboard (14.41×), Billabong (20.92×), and Surf culture (14.29×) over the country average.
Where do O'Neill (brand) fans live in Germany?
O'Neill (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,706), Bayern (reach 49,119), and Baden-Württemberg (reach 41,950). These three regions account for the largest share of the active audience.
What other brands do O'Neill (brand) fans also like?
Beyond O'Neill (brand) itself, the audience over-indexes on Billabong (20.92×), Surf culture (14.29×), Surfline (22.48×), and Rip Curl (24.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for O'Neill (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.