Trivago Audience in Germany
Trivago has an estimated audience of 5,433,684 people in Germany. 58.3% are female, 41.7% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Swoodoo, Expedia, ReisenAKTUELL, HRS, Travel website.
The average Trivago fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Swoodoo, Expedia, ReisenAKTUELL, with strongest over-indexing on Swoodoo (13.47× the country average). Demographically, the Trivago audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Trivago fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.6 |
| Estimated audience size | 5,433,684 |
Audience persona
The typical Trivago fan in Germany is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Swoodoo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,313,099 | 1.1× |
| Bayern | 796,717 | 0.91× |
| Baden-Württemberg | 688,363 | 0.93× |
| Niedersachsen | 628,587 | 1.19× |
| Hessen | 399,248 | 0.96× |
| Rheinland-Pfalz | 261,414 | 0.96× |
| Sachsen | 250,971 | 0.94× |
| Schleswig-Holstein | 219,822 | 1.13× |
| Berlin | 203,520 | 0.84× |
| Brandenburg | 174,232 | 1.03× |
| Thüringen | 159,942 | 1.16× |
| Sachsen-Anhalt | 156,991 | 1.12× |
| Mecklenburg-Vorpommern | 121,897 | 1.18× |
| Hamburg | 106,170 | 0.86× |
| Saarland | 57,895 | 0.87× |
| Bremen | 38,192 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Swoodoo | 13.47× | Travel & Leisure |
| Expedia | 7.75× | Travel & Leisure |
| ReisenAKTUELL | 9.28× | Travel & Leisure |
| HRS | 9.82× | Travel & Leisure |
| Travel website | 5.7× | Travel & Leisure |
| Lidl Reisen | 10.42× | Travel & Leisure |
| Fluege.de | 8× | Travel & Leisure |
| TUI | 3.64× | Travel & Leisure |
| Ryanair | 2.62× | Travel & Leisure |
| Sunexpress | 3.87× | Travel & Leisure |
| Lastminute.com | 9.15× | Travel & Leisure |
| CHECK24 | 2.2× | Business & Career |
| Cottage | 3.44× | Travel & Leisure |
| Sonnenklar.TV | 4.01× | Travel & Leisure |
| Booking.com | 2.53× | Travel & Leisure |
| ImmoScout24 | 1.85× | Home & Garden |
| SunExpress | 3.65× | Travel & Leisure |
| Schauinsland Reisen | 5.73× | Travel & Leisure |
| Leave of absence | 8.13× | Business & Career |
| HolidayCheck | 2.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.25 |
| Sports Activity | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.36 |
| Tradition | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| United States | 9.5% |
| Italy | 8.5% |
See Trivago audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Skyscanner (4,718,850)
Frequently asked questions
How many fans does Trivago have in Germany?
Trivago has an estimated audience of 5,433,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trivago fans?
58.3% of Trivago fans are female, 41.7% are male, with an average age of 43.6 years.
Which brands do Trivago fans like most?
Trivago fans show strongest brand affinity for Swoodoo (13.47×), Expedia (7.75×), and ReisenAKTUELL (9.28×) over the country average.
Where do Trivago fans live in Germany?
Trivago fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,313,099), Bayern (reach 796,717), and Baden-Württemberg (reach 688,363). These three regions account for the largest share of the active audience.
What other brands do Trivago fans also like?
Beyond Trivago itself, the audience over-indexes on Expedia (7.75×), ReisenAKTUELL (9.28×), HRS (9.82×), and Travel website (5.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.