Rascasse Audience Intelligence

Trivago Target Market in Germany

A data profile of the people who buy, follow and care about Trivago in Germany — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 5,510,668 people in Germany.

#5among Travel website in Germany#115among Brand in Germany#67in Travel & Leisure

The average Trivago fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Swoodoo, Expedia, ReisenAKTUELL, with strongest over-indexing on Swoodoo (13.47× the country average).

Demographically, the Trivago audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trivago fan in Germany is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Swoodoo.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trivago profile in Germany.

Audience size
5.5M
in Germany
Gender
58.3%♀
41.7% male
Age
43.6
average years
Country rank
#914
Brand in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trivago

58.3% are female, 41.7% are male, average age 43.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Trivago audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age43.6
Estimated audience size5,510,668
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Trivago audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Trivago audience comes from Germany.

Worldwide audience distribution share by country for Trivago
CountryShare
Brazil9.8%
United States9.6%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trivago audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trivago customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.24×
02Thüringen~200K1.20×
03Niedersachsen~600K1.17×
04Sachsen-Anhalt~200K1.17×
05Schleswig-Holstein~200K1.12×
06Nordrhein-Westfalen~1.5M1.08×
07Brandenburg~200K1.07×
08Rheinland-Pfalz~300K0.94×
09Sachsen~300K0.94×
10Hessen~400K0.92×
11Bayern~800K0.91×
12Baden-Württemberg~700K0.91×
13Saarland~60K0.89×
14Hamburg~100K0.84×
15Bremen~40K0.83×
16Berlin~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Trivago, Germany
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trivago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trivago audience
#·InterestCategoryAffinity×
01SwoodooTravel & Leisure13.47×
02Lidl ReisenTravel & Leisure10.42×
03HRSTravel & Leisure9.82×
04ReisenAKTUELLTravel & Leisure9.28×
05Lastminute.comTravel & Leisure9.15×
06Leave of absenceBusiness & Career8.13×
07Fluege.deTravel & Leisure8.00×
08ExpediaTravel & Leisure7.75×
09MSC CruisesTravel & Leisure5.79×
10Schauinsland ReisenTravel & Leisure5.73×
11Travel websiteTravel & Leisure5.70×
12Sonnenklar.TVTravel & Leisure4.01×
13SunExpressTravel & Leisure3.65×
14TUITravel & Leisure3.64×
15CottageTravel & Leisure3.44×
16HolidayCheckTravel & Leisure2.79×
17RyanairTravel & Leisure2.62×
18Booking.comTravel & Leisure2.53×
19CHECK24Business & Career2.20×
20ImmoScout24Home & Garden1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trivago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trivago audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.97×
Design AffinityPREMIUM1.57×
Quality AwarenessPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trivago audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
PatriotismCONSERVATISM0.79×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Trivago's target market in Germany?

Trivago's target market in Germany covers an estimated 5,510,668 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trivago customers?

58.3% of the Trivago audience are female, 41.7% are male, with an average age of 43.6 years.

03

Which brands do Trivago fans like most?

Trivago fans show strongest brand affinity for Swoodoo (13.47×), Expedia (7.75×), and ReisenAKTUELL (9.28×) over the country average.

04

Where do Trivago fans live in Germany?

Trivago fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Trivago fans also like?

Beyond Trivago itself, the audience over-indexes on Expedia (7.75×), ReisenAKTUELL (9.28×), HRS (9.82×), and Travel website (5.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in Germany

See Trivago audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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