Rascasse Audience Intelligence

ReisenAKTUELL Audience in Germany

A data profile of the people who buy, follow and care about ReisenAKTUELL in Germany — modelled from more than twelve digital signal sources. ReisenAKTUELL has an estimated audience of 2,034,638 people in Germany.

#105among Website / Newspaper / Magazine in Germany#265in Travel & Leisure

The average ReisenAKTUELL fan in Germany is 42.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Trivago, Nature, Vacations, with strongest over-indexing on Trivago (9.28× the country average).

Demographically, the ReisenAKTUELL audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ReisenAKTUELL fan in Germany is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Trivago.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ReisenAKTUELL profile in Germany.

Audience size
2M
in Germany
Gender
57.6%♀
42.4% male
Age
42.5
average years
Country rank
#3309
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ReisenAKTUELL

57.6% are female, 42.4% are male, average age 42.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for ReisenAKTUELL audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age42.5
Estimated audience size2,034,638
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the ReisenAKTUELL audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

98.4%

of the worldwide ReisenAKTUELL audience comes from Germany.

Worldwide audience distribution share by country for ReisenAKTUELL
CountryShare
Germany98.4%
Austria0.4%
Poland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ReisenAKTUELL audience in Germany is strongest.

Fig. 05

Top regions by affinity

ReisenAKTUELL fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K2.31×
02Sachsen~200K1.74×
03Sachsen-Anhalt~90K1.63×
04Rheinland-Pfalz~100K1.28×
05Brandenburg~80K1.24×
06Bayern~400K1.11×
07Baden-Württemberg~300K1.09×
08Mecklenburg-Vorpommern~40K1.06×
09Hessen~100K0.77×
10Niedersachsen~100K0.76×
11Saarland~20K0.74×
12Nordrhein-Westfalen~300K0.67×
13Bremen~10K0.55×
14Berlin~50K0.54×
15Schleswig-Holstein~40K0.50×
16Hamburg~20K0.34×
Fig. 06

Affinity by region

Affinity by region — ReisenAKTUELL, Germany
0.34×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ReisenAKTUELL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ReisenAKTUELL audience
#·InterestCategoryAffinity×
01TrivagoTravel & Leisure9.28×
02Bedroom furnitureHome & Garden4.47×
03OpodoTravel & Leisure4.05×
04ExpediaTravel & Leisure3.62×
05TripAdvisorTravel & Leisure3.25×
06VacationsTravel & Leisure3.18×
07NatureHome & Garden2.80×
08SunExpressTravel & Leisure2.80×
09Summer vacationTravel & Leisure2.76×
10Travel websiteTravel & Leisure2.68×
11LodgingTravel & Leisure2.61×
12RTL TelevisionMovies & TV2.44×
13FamilyKids & Family2.02×
14KitchenHome & Garden1.97×
15Booking.comTravel & Leisure1.95×
16EmailTechnology & Electronics1.92×
17Netto Marken-DiscountShopping1.77×
18AirbnbTravel & Leisure1.77×
19German languagePolitics & Society1.62×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ReisenAKTUELL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ReisenAKTUELL audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.91×
Quality AwarenessPREMIUM1.49×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ReisenAKTUELL audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Career OrientationPOWER0.98×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ReisenAKTUELL have in Germany?

ReisenAKTUELL has an estimated audience of 2,034,638 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of ReisenAKTUELL fans?

57.6% of ReisenAKTUELL fans are female, 42.4% are male, with an average age of 42.5 years.

03

Which brands do ReisenAKTUELL fans like most?

ReisenAKTUELL fans show strongest brand affinity for Trivago (9.28×), Nature (2.8×), and Vacations (3.18×) over the country average.

04

Where do ReisenAKTUELL fans live in Germany?

ReisenAKTUELL fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~300K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do ReisenAKTUELL fans also like?

Beyond ReisenAKTUELL itself, the audience over-indexes on Nature (2.8×), Vacations (3.18×), Family (2.02×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See ReisenAKTUELL audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ReisenAKTUELL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →