ReisenAKTUELL Audience in Germany
ReisenAKTUELL has an estimated audience of 2,015,848 people in Germany. 58.0% are female, 42.0% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Pantsuit, Stradivarius, Nurse education.
The average ReisenAKTUELL fan in Germany is 42.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Pantsuit, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the ReisenAKTUELL audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of ReisenAKTUELL fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 42.2 |
| Estimated audience size | 2,015,848 |
Audience persona
The typical ReisenAKTUELL fan in Germany is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 355,651 | 1.1× |
| Nordrhein-Westfalen | 296,552 | 0.67× |
| Baden-Württemberg | 294,450 | 1.07× |
| Sachsen | 174,857 | 1.77× |
| Niedersachsen | 149,438 | 0.76× |
| Rheinland-Pfalz | 133,657 | 1.32× |
| Hessen | 121,319 | 0.79× |
| Thüringen | 121,012 | 2.36× |
| Sachsen-Anhalt | 85,678 | 1.64× |
| Brandenburg | 78,414 | 1.25× |
| Berlin | 50,824 | 0.56× |
| Mecklenburg-Vorpommern | 39,868 | 1.04× |
| Schleswig-Holstein | 33,061 | 0.46× |
| Saarland | 15,417 | 0.62× |
| Hamburg | 11,589 | 0.25× |
| Bremen | 5,700 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Gil Ofarim | 1.52× | Music & Radio |
| Pantsuit | 7.09× | Fashion & Accessoires |
| Stradivarius | 1.69× | Shopping |
| Nurse education | 2.4× | Kids & Family |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| Home Delivery | 2.08× | Food & Beverages |
| Esra Erol | 4.12× | Movies & TV |
| Corfu (regional unit) | 2.26× | Travel & Leisure |
| Peru national football team | 8.91× | Sports |
| Figure painting (hobby) | 1.8× | Arts & Culture |
| Volvo V60 | 2.08× | Cars & Mobility |
| Glashütte | 1.8× | Travel & Leisure |
| Theocracy | 4.01× | Music & Radio |
| Keeper (password manager) | 1.68× | Technology & Electronics |
| Hockenheim | 3.22× | Travel & Leisure |
| Headhunters (film) | 1.82× | Movies & TV |
| The Hunt (2012 film) | 1.69× | Movies & TV |
| Isha Yoga | 3.52× | Sports |
| Competitive dance | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.63 |
| Sports Activity | POWER | 1.26 |
| Indulgence | JOY | 1.23 |
| Luxury Orientation | PREMIUM | 1.17 |
| Design Affinity | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.4% |
| Austria | 0.4% |
| Poland | 0.2% |
See ReisenAKTUELL audiences in other countries
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Frequently asked questions
How many fans does ReisenAKTUELL have in Germany?
ReisenAKTUELL has an estimated audience of 2,015,848 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of ReisenAKTUELL fans?
58.0% of ReisenAKTUELL fans are female, 42.0% are male, with an average age of 42.2 years.
Which brands do ReisenAKTUELL fans like most?
ReisenAKTUELL fans show strongest brand affinity for Rossmann (1.53×), Gil Ofarim (1.52×), and Pantsuit (7.09×) over the country average.
Where do ReisenAKTUELL fans live in Germany?
ReisenAKTUELL fans in Germany are most concentrated in Bayern (reach 355,651), Nordrhein-Westfalen (reach 296,552), and Baden-Württemberg (reach 294,450). These three regions account for the largest share of the active audience.
What other brands do ReisenAKTUELL fans also like?
Beyond ReisenAKTUELL itself, the audience over-indexes on Gil Ofarim (1.52×), Pantsuit (7.09×), Stradivarius (1.69×), and Nurse education (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ReisenAKTUELL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.