Opodo Audience in Germany
Opodo has an estimated audience of 2,850,648 people in Germany. 51.9% are female, 48.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Airbnb, Thomas Cook, RTL aktuell, The Big Bang Theory, FIFA World Cup.
The average Opodo fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Airbnb, Thomas Cook, RTL aktuell, with strongest over-indexing on Airbnb (6.03× the country average). Demographically, the Opodo audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Opodo fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.7 |
| Estimated audience size | 2,850,648 |
Audience persona
The typical Opodo fan in Germany is balanced, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 891,630 | 1.43× |
| Bayern | 592,502 | 1.29× |
| Baden-Württemberg | 491,685 | 1.26× |
| Hessen | 284,864 | 1.31× |
| Niedersachsen | 240,590 | 0.87× |
| Berlin | 187,080 | 1.47× |
| Rheinland-Pfalz | 130,511 | 0.91× |
| Schleswig-Holstein | 120,960 | 1.18× |
| Hamburg | 119,196 | 1.85× |
| Sachsen | 78,964 | 0.56× |
| Brandenburg | 68,313 | 0.77× |
| Sachsen-Anhalt | 31,092 | 0.42× |
| Thüringen | 28,656 | 0.39× |
| Mecklenburg-Vorpommern | 28,641 | 0.53× |
| Bremen | 25,864 | 1.06× |
| Saarland | 23,780 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 6.03× | Travel & Leisure |
| Thomas Cook | 33.19× | Business & Career |
| RTL aktuell | 13.77× | Movies & TV |
| The Big Bang Theory | 9.29× | Movies & TV |
| FIFA World Cup | 4.04× | Sports |
| 4.19× | Internet & Social Media | |
| 4.11× | Internet & Social Media | |
| UEFA Champions League | 3.87× | Sports |
| Trivago | 7.1× | Travel & Leisure |
| TUI | 5.94× | Travel & Leisure |
| Swoodoo | 7.1× | Travel & Leisure |
| C&A | 3.89× | Shopping |
| Škoda Auto | 3.85× | Cars & Mobility |
| Booking.com | 3.79× | Travel & Leisure |
| H&M | 2.48× | Shopping |
| TikTok | 1.95× | Internet & Social Media |
| The Voice of Germany | 7.2× | Movies & TV |
| Amazon.com | 2.24× | Shopping |
| 4.39× | Internet & Social Media | |
| Nivea | 7.59× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.99 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Design Affinity | PREMIUM | 1.54 |
| Price Sensitivity | PREMIUM | 1.41 |
| Family Orientation | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 31.2% |
| Germany | 24.7% |
| Japan | 6.5% |
See Opodo audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Opodo have in Germany?
Opodo has an estimated audience of 2,850,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opodo fans?
51.9% of Opodo fans are female, 48.1% are male, with an average age of 41.7 years.
Which brands do Opodo fans like most?
Opodo fans show strongest brand affinity for Airbnb (6.03×), Thomas Cook (33.19×), and RTL aktuell (13.77×) over the country average.
Where do Opodo fans live in Germany?
Opodo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 891,630), Bayern (reach 592,502), and Baden-Württemberg (reach 491,685). These three regions account for the largest share of the active audience.
What other brands do Opodo fans also like?
Beyond Opodo itself, the audience over-indexes on Thomas Cook (33.19×), RTL aktuell (13.77×), The Big Bang Theory (9.29×), and FIFA World Cup (4.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opodo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.