Opodo Audience in Germany
A data profile of the people who buy, follow and care about Opodo in Germany — modelled from more than twelve digital signal sources. Opodo has an estimated audience of 2,786,167 people in Germany.
The average Opodo fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Airbnb, FIFA World Cup, Thomas Cook, with strongest over-indexing on Airbnb (6.03× the country average).
Demographically, the Opodo audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Opodo fan in Germany is balanced, around 41.7 years old, with strong Social Media Usage tendencies and a notable affinity for Airbnb.
At a glance
The key figures that characterise the Opodo profile in Germany.
Search interest · 12-month trend
Audience demographics of Opodo
51.9% are female, 48.1% are male, average age 41.7.
Gender split
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.7 |
| Estimated audience size | 2,786,167 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 22% |
Geography
Where the Opodo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~100K | 1.84× | |
| 02 | Berlin | ~200K | 1.44× | |
| 03 | Nordrhein-Westfalen | ~900K | 1.37× | |
| 04 | Hessen | ~300K | 1.29× | |
| 05 | Bayern | ~600K | 1.26× | |
| 06 | Baden-Württemberg | ~500K | 1.23× | |
| 07 | Schleswig-Holstein | ~100K | 1.19× | |
| 08 | Bremen | ~30K | 1.12× | |
| 09 | Rheinland-Pfalz | ~100K | 0.92× | |
| 10 | Niedersachsen | ~200K | 0.86× | |
| 11 | Brandenburg | ~70K | 0.81× | |
| 12 | Saarland | ~30K | 0.71× | |
| 13 | Sachsen | ~80K | 0.57× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.56× | |
| 15 | Sachsen-Anhalt | ~30K | 0.45× | |
| 16 | Thüringen | ~30K | 0.42× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Opodo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomas Cook | Business & Career | 33.19× | ||
| 02 | RTL aktuell | Movies & TV | 13.77× | ||
| 03 | The Big Bang Theory | Movies & TV | 9.29× | ||
| 04 | Nivea | Beauty & Wellness | 7.59× | ||
| 05 | The Voice of Germany | Movies & TV | 7.20× | ||
| 06 | Trivago | Travel & Leisure | 7.10× | ||
| 07 | Swoodoo | Travel & Leisure | 7.10× | ||
| 08 | Airbnb | Travel & Leisure | 6.03× | ||
| 09 | TUI | Travel & Leisure | 5.94× | ||
| 10 | Internet & Social Media | 4.39× | |||
| 11 | Internet & Social Media | 4.19× | |||
| 12 | Snapchat | Internet & Social Media | 4.12× | ||
| 13 | FIFA World Cup | Sports | 4.04× | ||
| 14 | C&A | Shopping | 3.89× | ||
| 15 | UEFA Champions League | Sports | 3.87× | ||
| 16 | Škoda Auto | Cars & Mobility | 3.85× | ||
| 17 | Booking.com | Travel & Leisure | 3.79× | ||
| 18 | H&M | Shopping | 2.48× | ||
| 19 | Amazon.com | Shopping | 2.24× | ||
| 20 | TikTok | Internet & Social Media | 1.95× |
Personality of the Opodo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.80× | |
| Travelling | THRILL | 1.65× | |
| Price Sensitivity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.99× | |
| Mindfulness | BALANCE | 1.00× | |
| Extroversion | THRILL | 1.02× |
Frequently asked questions
How many fans does Opodo have in Germany?
Opodo has an estimated audience of 2,786,167 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opodo fans?
51.9% of Opodo fans are female, 48.1% are male, with an average age of 41.7 years.
Which brands do Opodo fans like most?
Opodo fans show strongest brand affinity for Airbnb (6.03×), FIFA World Cup (4.04×), and Thomas Cook (33.19×) over the country average.
Where do Opodo fans live in Germany?
Opodo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Opodo fans also like?
Beyond Opodo itself, the audience over-indexes on FIFA World Cup (4.04×), Thomas Cook (33.19×), RTL aktuell (13.77×), and The Big Bang Theory (9.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,319,999)
- TUI (6,946,335)
- HolidayCheck (5,754,308)
- Trivago (5,510,669)
See Opodo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opodo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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