Rascasse Audience Intelligence

Thomas Cook Target Market in Germany

A data profile of the people who buy, follow and care about Thomas Cook in Germany — modelled from more than twelve digital signal sources. Thomas Cook has an estimated audience of 405,674 people in Germany.

#15among Entrepreneur in Germany#1781among Brand in Germany#984in Business & Career

The average Thomas Cook fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Opodo, Airbnb, RTL aktuell, with strongest over-indexing on Opodo (34.19× the country average).

Demographically, the Thomas Cook audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thomas Cook fan in Germany is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Opodo.

Category: Business & Career · Type: Brand · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas Cook profile in Germany.

Audience size
406K
in Germany
Gender
56.8%♀
43.2% male
Age
43.9
average years
Country rank
#13871
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thomas Cook

56.8% are female, 43.2% are male, average age 43.9.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Thomas Cook audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age43.9
Estimated audience size405,674
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Thomas Cook audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4927%
50+28%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Thomas Cook audience comes from Germany.

Worldwide audience distribution share by country for Thomas Cook
CountryShare
United Kingdom38.1%
India23.2%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Cook audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thomas Cook customers by region in Germany
#RegionReachAffinity×
01Hessen~60K1.83×
02Berlin~20K1.25×
03Hamburg~10K1.10×
04Thüringen~10K1.06×
05Bremen~4K1.03×
06Nordrhein-Westfalen~90K1.02×
07Bayern~70K1.02×
08Baden-Württemberg~60K0.99×
09Rheinland-Pfalz~20K0.96×
10Sachsen~20K0.96×
11Niedersachsen~40K0.91×
12Brandenburg~10K0.90×
13Saarland~4K0.88×
14Schleswig-Holstein~10K0.87×
15Sachsen-Anhalt~9K0.85×
16Mecklenburg-Vorpommern~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Thomas Cook, Germany
0.77×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Cook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Cook audience
#·InterestCategoryAffinity×
01OpodoTravel & Leisure34.19×
02CorsicaTravel & Leisure24.23×
03Habitat (retailer)Home & Garden20.41×
04Gin rummyGames17.36×
05Joe CockerMusic & Radio13.70×
06Redbreast (whiskey)Food & Beverages12.08×
07RTL aktuellMovies & TV11.85×
08Sean CombsMusic & Radio10.13×
09MomondoTravel & Leisure9.94×
10The Big Bang TheoryMovies & TV6.46×
11AirbnbTravel & Leisure5.60×
12SkyscannerTravel & Leisure5.12×
13Center ParcsTravel & Leisure4.99×
14TripAdvisorTravel & Leisure4.47×
15Booking.comTravel & Leisure4.36×
16EurowingsTravel & Leisure3.62×
17RyanairTravel & Leisure3.59×
18FIFA World CupSports3.18×
19PinterestInternet & Social Media2.51×
20UEFA Champions LeagueSports2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Cook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Cook audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.97×
Quality AwarenessPREMIUM1.61×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Cook audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Early Adopter MentalityPOWER1.05×
CreativityOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thomas Cook's target market in Germany?

Thomas Cook's target market in Germany covers an estimated 405,674 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thomas Cook customers?

56.8% of the Thomas Cook audience are female, 43.2% are male, with an average age of 43.9 years.

03

Which brands do Thomas Cook fans like most?

Thomas Cook fans show strongest brand affinity for Opodo (34.19×), Airbnb (5.6×), and RTL aktuell (11.85×) over the country average.

04

Where do Thomas Cook fans live in Germany?

Thomas Cook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Hessen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Cook fans also like?

Beyond Thomas Cook itself, the audience over-indexes on Airbnb (5.6×), RTL aktuell (11.85×), FIFA World Cup (3.18×), and Habitat (retailer) (20.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in Germany

See Thomas Cook audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thomas Cook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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