Thomas Cook Audience in Germany
Thomas Cook has an estimated audience of 406,740 people in Germany. 56.8% are female, 43.2% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Opodo, Airbnb, RTL aktuell, FIFA World Cup, Habitat (retailer).
The average Thomas Cook fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Opodo, Airbnb, RTL aktuell, with strongest over-indexing on Opodo (34.19× the country average). Demographically, the Thomas Cook audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Entrepreneur
Demographics of Thomas Cook fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.9 |
| Estimated audience size | 406,740 |
Audience persona
The typical Thomas Cook fan in Germany is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Opodo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,603 | 1.04× |
| Bayern | 67,632 | 1.03× |
| Hessen | 59,955 | 1.93× |
| Baden-Württemberg | 55,059 | 0.99× |
| Niedersachsen | 35,271 | 0.89× |
| Berlin | 24,507 | 1.35× |
| Sachsen | 19,134 | 0.96× |
| Rheinland-Pfalz | 18,919 | 0.93× |
| Schleswig-Holstein | 11,882 | 0.81× |
| Thüringen | 11,390 | 1.1× |
| Hamburg | 10,230 | 1.11× |
| Brandenburg | 9,616 | 0.76× |
| Sachsen-Anhalt | 7,738 | 0.73× |
| Mecklenburg-Vorpommern | 4,285 | 0.55× |
| Bremen | 3,738 | 1.07× |
| Saarland | 3,608 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opodo | 34.19× | Travel & Leisure |
| Airbnb | 5.6× | Travel & Leisure |
| RTL aktuell | 11.85× | Movies & TV |
| FIFA World Cup | 3.18× | Sports |
| Habitat (retailer) | 20.41× | Home & Garden |
| The Big Bang Theory | 6.46× | Movies & TV |
| Ryanair | 3.59× | Travel & Leisure |
| Booking.com | 4.36× | Travel & Leisure |
| Eurowings | 3.62× | Travel & Leisure |
| Skyscanner | 5.12× | Travel & Leisure |
| Joe Cocker | 13.7× | Music & Radio |
| Redbreast (whiskey) | 12.08× | Food & Beverages |
| Momondo | 9.94× | Travel & Leisure |
| Center Parcs | 4.99× | Travel & Leisure |
| 2.55× | Internet & Social Media | |
| TripAdvisor | 4.47× | Travel & Leisure |
| 2.51× | Internet & Social Media | |
| Corsica | 24.23× | Travel & Leisure |
| UEFA Champions League | 2.29× | Sports |
| Gin rummy | 17.36× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.02 |
| Travelling | THRILL | 2.29 |
| Design Affinity | PREMIUM | 1.96 |
| Risk Appetite | THRILL | 1.56 |
| Sports Activity | POWER | 1.56 |
| DIY Mentality | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 37.7% |
| India | 24.2% |
| Germany | 9.0% |
See Thomas Cook audiences in other countries
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Frequently asked questions
How many fans does Thomas Cook have in Germany?
Thomas Cook has an estimated audience of 406,740 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thomas Cook fans?
56.8% of Thomas Cook fans are female, 43.2% are male, with an average age of 43.9 years.
Which brands do Thomas Cook fans like most?
Thomas Cook fans show strongest brand affinity for Opodo (34.19×), Airbnb (5.6×), and RTL aktuell (11.85×) over the country average.
Where do Thomas Cook fans live in Germany?
Thomas Cook fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,603), Bayern (reach 67,632), and Hessen (reach 59,955). These three regions account for the largest share of the active audience.
What other brands do Thomas Cook fans also like?
Beyond Thomas Cook itself, the audience over-indexes on Airbnb (5.6×), RTL aktuell (11.85×), FIFA World Cup (3.18×), and Habitat (retailer) (20.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thomas Cook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.