Rascasse Audience Intelligence

Steve Jobs Audience in Germany

A data profile of the people who buy, follow and care about Steve Jobs in Germany — modelled from more than twelve digital signal sources. Steve Jobs has an estimated audience of 1,306,453 people in Germany.

#4among Entrepreneur in Germany#590among Person in Germany#467in Business & Career

The average Steve Jobs fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Apple, App Store (iOS), Apple Watch, with strongest over-indexing on Apple (3.46× the country average).

Demographically, the Steve Jobs audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Steve Jobs fan in Germany is balanced, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Apple.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Jobs profile in Germany.

Audience size
1.3M
in Germany
Gender
47.7%♀
52.3% male
Age
39.5
average years
Country rank
#5077
Person in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve Jobs fans

47.7% are female, 52.3% are male, average age 39.5.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Steve Jobs audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age39.5
Estimated audience size1,306,453
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Steve Jobs audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3924%
40-4923%
50+17%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Steve Jobs audience comes from Germany.

Worldwide audience distribution share by country for Steve Jobs
CountryShare
United States22.6%
India5.8%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Jobs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Steve Jobs fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.19×
02Baden-Württemberg~200K1.15×
03Bayern~200K1.14×
04Berlin~70K1.14×
05Nordrhein-Westfalen~300K1.12×
06Hamburg~30K1.09×
07Niedersachsen~100K1.04×
08Rheinland-Pfalz~60K0.97×
09Sachsen~60K0.97×
10Saarland~20K0.97×
11Bremen~10K0.97×
12Schleswig-Holstein~40K0.94×
13Brandenburg~40K0.88×
14Thüringen~30K0.87×
15Mecklenburg-Vorpommern~20K0.79×
16Sachsen-Anhalt~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Steve Jobs, Germany
0.78×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Jobs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Jobs audience
#·InterestCategoryAffinity×
01App Store (iOS)Technology & Electronics7.14×
02Apple WatchTechnology & Electronics4.86×
03ITunesMusic & Radio4.35×
04AppleTechnology & Electronics3.46×
05Sport BildSports2.55×
06AutoScout24Cars & Mobility2.21×
07Mobile appTechnology & Electronics2.07×
08GermanyTravel & Leisure1.80×
09KauflandShopping1.76×
10SoftwareTechnology & Electronics1.72×
11Netto Marken-DiscountShopping1.70×
12VideoMovies & TV1.68×
13EuropeTravel & Leisure1.67×
14CultureLiterature1.63×
15SmartphonesTechnology & Electronics1.62×
16REWEShopping1.61×
17Social mediaBusiness & Career1.61×
18VeganismFood & Beverages1.59×
19LeisureTravel & Leisure1.56×
20ShoesFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Jobs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Jobs audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.32×
Need for SecurityCONSERVATISM1.31×
CreativityOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Jobs audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.93×
Risk AppetiteTHRILL0.94×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve Jobs have in Germany?

Steve Jobs has an estimated audience of 1,306,453 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Steve Jobs fans?

47.7% of Steve Jobs fans are female, 52.3% are male, with an average age of 39.5 years.

03

Which brands do Steve Jobs fans like most?

Steve Jobs fans show strongest brand affinity for Apple (3.46×), App Store (iOS) (7.14×), and Apple Watch (4.86×) over the country average.

04

Where do Steve Jobs fans live in Germany?

Steve Jobs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Steve Jobs fans also like?

Beyond Steve Jobs itself, the audience over-indexes on App Store (iOS) (7.14×), Apple Watch (4.86×), Germany (1.8×), and Mobile app (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in Germany

See Steve Jobs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Steve Jobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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