Steve Jobs Audience in Germany
Steve Jobs has an estimated audience of 1,303,753 people in Germany. 47.7% are female, 52.3% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Apple, App Store (iOS), Apple Watch, Germany, Mobile app.
The average Steve Jobs fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Apple, App Store (iOS), Apple Watch, with strongest over-indexing on Apple (3.46× the country average). Demographically, the Steve Jobs audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of Steve Jobs fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 39.5 |
| Estimated audience size | 1,303,753 |
Audience persona
The typical Steve Jobs fan in Germany is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 329,280 | 1.15× |
| Bayern | 244,181 | 1.17× |
| Baden-Württemberg | 209,683 | 1.18× |
| Niedersachsen | 134,070 | 1.06× |
| Hessen | 120,608 | 1.21× |
| Berlin | 69,319 | 1.19× |
| Rheinland-Pfalz | 62,976 | 0.96× |
| Sachsen | 61,426 | 0.96× |
| Schleswig-Holstein | 43,648 | 0.93× |
| Brandenburg | 35,334 | 0.87× |
| Hamburg | 32,212 | 1.09× |
| Thüringen | 27,804 | 0.84× |
| Sachsen-Anhalt | 25,605 | 0.76× |
| Mecklenburg-Vorpommern | 18,763 | 0.75× |
| Saarland | 14,844 | 0.93× |
| Bremen | 10,479 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apple | 3.46× | Technology & Electronics |
| App Store (iOS) | 7.14× | Technology & Electronics |
| Apple Watch | 4.86× | Technology & Electronics |
| Germany | 1.8× | Travel & Leisure |
| Mobile app | 2.07× | Technology & Electronics |
| Software | 1.72× | Technology & Electronics |
| AutoScout24 | 2.21× | Cars & Mobility |
| ITunes | 4.35× | Music & Radio |
| Europe | 1.67× | Travel & Leisure |
| Culture | 1.63× | Literature |
| Kaufland | 1.76× | Shopping |
| Smartphones | 1.62× | Technology & Electronics |
| Netto Marken-Discount | 1.7× | Shopping |
| REWE | 1.61× | Shopping |
| Leisure | 1.56× | Travel & Leisure |
| Shoes | 1.54× | Fashion & Accessoires |
| Social media | 1.61× | Business & Career |
| Sport Bild | 2.55× | Sports |
| 1.58× | Internet & Social Media | |
| Veganism | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.81 |
| Convenience Orientation | PREMIUM | 1.59 |
| Career Orientation | POWER | 1.5 |
| Patriotism | CONSERVATISM | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Pet Ownership | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 6.1% |
| India | 6.0% |
See Steve Jobs audiences in other countries
More Entrepreneur audiences in Germany
- Elon Musk (2,779,604)
- Jeff Bezos (2,217,980)
- Peter Thiel (1,590,884)
- Larry Ellison (1,140,687)
- Flavio Briatore (1,030,335)
Frequently asked questions
How many fans does Steve Jobs have in Germany?
Steve Jobs has an estimated audience of 1,303,753 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steve Jobs fans?
47.7% of Steve Jobs fans are female, 52.3% are male, with an average age of 39.5 years.
Which brands do Steve Jobs fans like most?
Steve Jobs fans show strongest brand affinity for Apple (3.46×), App Store (iOS) (7.14×), and Apple Watch (4.86×) over the country average.
Where do Steve Jobs fans live in Germany?
Steve Jobs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 329,280), Bayern (reach 244,181), and Baden-Württemberg (reach 209,683). These three regions account for the largest share of the active audience.
What other brands do Steve Jobs fans also like?
Beyond Steve Jobs itself, the audience over-indexes on App Store (iOS) (7.14×), Apple Watch (4.86×), Germany (1.8×), and Mobile app (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steve Jobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.