Rascasse Audience Intelligence

Steve Jobs Audience in United States

A data profile of the people who buy, follow and care about Steve Jobs in United States — modelled from more than twelve digital signal sources. Steve Jobs has an estimated audience of 5,188,474 people in United States.

#13among Entrepreneur in United States#676among Person in United States#596in Business & Career

The average Steve Jobs fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include App Store (iOS), Apple, Apple Watch, with strongest over-indexing on App Store (iOS) (6.17× the country average).

Demographically, the Steve Jobs audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve Jobs fan in United States is balanced, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for App Store (iOS).

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Jobs profile in United States.

Audience size
5.2M
in United States
Gender
53.9%♀
46.1% male
Age
42.3
average years
Country rank
#6459
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve Jobs fans

53.9% are female, 46.1% are male, average age 42.3.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Steve Jobs audience in United States
MetricValue
Female53.9%
Male46.1%
Average age42.3
Estimated audience size5,188,474
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Steve Jobs audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Steve Jobs audience comes from United States.

Worldwide audience distribution share by country for Steve Jobs
CountryShare
United States22.6%
India5.8%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Jobs audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve Jobs fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.37×
02New York~400K1.25×
03Illinois~200K1.25×
04New Jersey~200K1.24×
05Arizona~100K1.22×
06Massachusetts~100K1.19×
07Texas~500K1.16×
08Georgia~200K1.15×
09Virginia~100K1.14×
10Maryland~100K1.14×
11Connecticut~60K1.14×
12Washington, District of Columbia~20K1.14×
13Washington~100K1.13×
14Florida~400K1.12×
15Pennsylvania~200K1.06×
16Alabama~80K1.06×
17North Carolina~200K1.03×
18Michigan~100K1.03×
19Indiana~100K1.03×
20Oregon~60K1.03×
21Nevada~50K1.03×
22Utah~50K1.03×
23Louisiana~60K0.99×
24Rhode Island~20K0.99×
25Kansas~40K0.97×
26Ohio~100K0.96×
27Missouri~80K0.96×
28South Carolina~70K0.96×
29Minnesota~70K0.96×
30Tennessee~100K0.95×
31Oklahoma~50K0.95×
32Colorado~80K0.94×
33Kentucky~60K0.93×
34New Hampshire~20K0.93×
35Hawaii~20K0.92×
36Delaware~10K0.92×
37Alaska~10K0.92×
38North Dakota~10K0.92×
39Arkansas~40K0.91×
40Wisconsin~70K0.90×
41Nebraska~20K0.90×
42Mississippi~40K0.89×
43Idaho~20K0.89×
44Maine~20K0.88×
45Iowa~40K0.86×
46Vermont~8K0.84×
47Montana~10K0.83×
48South Dakota~10K0.83×
49West Virginia~20K0.82×
50New Mexico~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Steve Jobs, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Jobs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Jobs audience
#·InterestCategoryAffinity×
01App Store (iOS)Technology & Electronics6.17×
02Christine BaranskiMovies & TV5.40×
03Kate BeckinsaleMovies & TV5.39×
04Mark ZuckerbergBusiness & Career5.35×
05Miles TellerMovies & TV5.29×
06Animal Kingdom (film)Movies & TV5.00×
07Robert DuvallMovies & TV4.86×
08Apple WatchTechnology & Electronics4.54×
09Animal Kingdom (TV series)Movies & TV4.48×
10Javier BardemMovies & TV4.27×
11ITunesMusic & Radio3.34×
12Epic filmMovies & TV3.10×
13AppleTechnology & Electronics3.07×
14Computer animationBusiness & Career3.05×
15Record labelMusic & Radio2.92×
16Diane KeatonMovies & TV2.54×
17Science fantasyMovies & TV2.42×
18Adventure filmMovies & TV2.04×
19Fantasy filmMovies & TV1.84×
20Macy'sShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Jobs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Jobs audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.23×
CreativityOPEN1.16×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Jobs audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.87×
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve Jobs have in United States?

Steve Jobs has an estimated audience of 5,188,474 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steve Jobs fans?

53.9% of Steve Jobs fans are female, 46.1% are male, with an average age of 42.3 years.

03

Which brands do Steve Jobs fans like most?

Steve Jobs fans show strongest brand affinity for App Store (iOS) (6.17×), Apple (3.07×), and Apple Watch (4.54×) over the country average.

04

Where do Steve Jobs fans live in United States?

Steve Jobs fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Steve Jobs fans also like?

Beyond Steve Jobs itself, the audience over-indexes on Apple (3.07×), Apple Watch (4.54×), Record label (2.92×), and Robert Duvall (4.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Jobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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