A data profile of the people who buy, follow and care about Science fantasy in United States — modelled from more than twelve digital signal sources. Science fantasy has an estimated audience of 17,415,337 people in United States.
The average Science fantasy fan in United States is 34.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Superman, Guardians of the Galaxy (film), Science fiction movies, with strongest over-indexing on Superman (2.29× the country average).
Demographically, the Science fantasy audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Science fantasy fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the Science fantasy profile in United States.
44.0% are female, 56.0% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 34.9 |
| Estimated audience size | 17,415,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Science fantasy audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.6% |
| China | 7.9% |
| United Kingdom | 5.9% |
Where the Science fantasy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~300K | 1.72× | |
| 02 | California | ~3M | 1.65× | |
| 03 | Washington | ~500K | 1.32× | |
| 04 | Vermont | ~40K | 1.26× | |
| 05 | Utah | ~200K | 1.25× | |
| 06 | Hawaii | ~90K | 1.18× | |
| 07 | Alaska | ~40K | 1.17× | |
| 08 | New York | ~1M | 1.11× | |
| 09 | Colorado | ~300K | 1.08× | |
| 10 | Montana | ~50K | 1.07× | |
| 11 | North Dakota | ~40K | 1.07× | |
| 12 | Idaho | ~90K | 1.05× | |
| 13 | Arizona | ~400K | 1.04× | |
| 14 | Maine | ~60K | 1.04× | |
| 15 | South Dakota | ~40K | 1.04× | |
| 16 | New Mexico | ~90K | 1.03× | |
| 17 | Delaware | ~50K | 1.03× | |
| 18 | Rhode Island | ~60K | 1.01× | |
| 19 | Illinois | ~600K | 0.99× | |
| 20 | Massachusetts | ~300K | 0.99× | |
| 21 | West Virginia | ~80K | 0.99× | |
| 22 | New Hampshire | ~70K | 0.99× | |
| 23 | Minnesota | ~200K | 0.98× | |
| 24 | Nevada | ~200K | 0.98× | |
| 25 | Oklahoma | ~200K | 0.96× | |
| 26 | Nebraska | ~80K | 0.96× | |
| 27 | Kansas | ~100K | 0.95× | |
| 28 | Washington, District of Columbia | ~50K | 0.95× | |
| 29 | Virginia | ~400K | 0.94× | |
| 30 | Missouri | ~300K | 0.94× | |
| 31 | Kentucky | ~200K | 0.93× | |
| 32 | Arkansas | ~100K | 0.93× | |
| 33 | Pennsylvania | ~500K | 0.92× | |
| 34 | Georgia | ~500K | 0.92× | |
| 35 | North Carolina | ~500K | 0.92× | |
| 36 | Connecticut | ~200K | 0.92× | |
| 37 | Michigan | ~400K | 0.91× | |
| 38 | Maryland | ~300K | 0.91× | |
| 39 | Mississippi | ~100K | 0.91× | |
| 40 | Iowa | ~100K | 0.90× | |
| 41 | Texas | ~1.5M | 0.89× | |
| 42 | New Jersey | ~400K | 0.88× | |
| 43 | Tennessee | ~300K | 0.88× | |
| 44 | Louisiana | ~200K | 0.88× | |
| 45 | Ohio | ~500K | 0.86× | |
| 46 | South Carolina | ~200K | 0.86× | |
| 47 | Alabama | ~200K | 0.86× | |
| 48 | Indiana | ~300K | 0.83× | |
| 49 | Wisconsin | ~200K | 0.83× | |
| 50 | Florida | ~900K | 0.77× |
The strongest cross-interests of the Science fantasy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James McAvoy | Movies & TV | 9.15× | ||
| 02 | Guardians of the Galaxy (film) | Movies & TV | 9.03× | ||
| 03 | Doctor Strange | Literature | 8.62× | ||
| 04 | captain america | Movies & TV | 7.74× | ||
| 05 | Black Panther (comics) | Literature | 7.22× | ||
| 06 | Superhero fiction | Literature | 5.44× | ||
| 07 | Rick and Morty | Movies & TV | 4.66× | ||
| 08 | Anime and manga fandom | Literature | 3.71× | ||
| 09 | Pokémon | Games | 3.22× | ||
| 10 | Action-adventure game | Games | 3.20× | ||
| 11 | Comics | Literature | 2.59× | ||
| 12 | Manga | Literature | 2.58× | ||
| 13 | Science fiction movies | Movies & TV | 2.57× | ||
| 14 | Superman | Movies & TV | 2.29× | ||
| 15 | Fiction books | Literature | 2.29× | ||
| 16 | Batman | Movies & TV | 2.24× | ||
| 17 | Mobile game | Games | 1.93× | ||
| 18 | Harry Potter | Movies & TV | 1.88× | ||
| 19 | Planet Fitness | Sports | 1.81× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.27× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.87× |
Science fantasy has an estimated audience of 17,415,337 people in United States, concentrated in California and Texas.
44.0% of Science fantasy fans are female, 56.0% are male, with an average age of 34.9 years.
Science fantasy fans show strongest brand affinity for Superman (2.29×), Guardians of the Galaxy (film) (9.03×), and Science fiction movies (2.57×) over the country average.
Science fantasy fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Science fantasy itself, the audience over-indexes on Guardians of the Galaxy (film) (9.03×), Science fiction movies (2.57×), Anime and manga fandom (3.71×), and Comics (2.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Science fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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