A data profile of the people who buy, follow and care about Science fantasy in United Kingdom — modelled from more than twelve digital signal sources. Science fantasy has an estimated audience of 3,352,889 people in United Kingdom.
The average Science fantasy fan in United Kingdom is 38.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Batman, Superman, Wikipedia, with strongest over-indexing on Batman (3.52× the country average).
Demographically, the Science fantasy audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Science fantasy fan in United Kingdom is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Batman.
The key figures that characterise the Science fantasy profile in United Kingdom.
44.5% are female, 55.5% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 38.4 |
| Estimated audience size | 3,352,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Science fantasy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.6% |
| China | 7.9% |
| United Kingdom | 5.9% |
Where the Science fantasy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.18× | |
| 02 | West Midlands | ~200K | 1.09× | |
| 03 | South West | ~300K | 1.07× | |
| 04 | Yorkshire and the Humber | ~300K | 1.07× | |
| 05 | Wales | ~200K | 1.06× | |
| 06 | East of England | ~300K | 1.05× | |
| 07 | Northern Ireland | ~100K | 1.03× | |
| 08 | South East | ~500K | 1.02× | |
| 09 | North East | ~100K | 0.99× | |
| 10 | East Midlands | ~200K | 0.96× | |
| 11 | North West | ~300K | 0.88× | |
| 12 | England | ~1.5M | 0.48× |
The strongest cross-interests of the Science fantasy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guardians of the Galaxy (film) | Movies & TV | 7.17× | ||
| 02 | Doctor Strange | Literature | 7.17× | ||
| 03 | Superhero fiction | Literature | 6.01× | ||
| 04 | Rick and Morty | Movies & TV | 4.88× | ||
| 05 | Action role-playing game | Games | 4.38× | ||
| 06 | Margot Robbie | Movies & TV | 3.81× | ||
| 07 | Robert Redford | Movies & TV | 3.57× | ||
| 08 | Batman | Movies & TV | 3.52× | ||
| 09 | Pokémon | Games | 3.38× | ||
| 10 | Anime and manga fandom | Literature | 3.32× | ||
| 11 | Millie Bobby Brown | Movies & TV | 2.97× | ||
| 12 | Wikipedia | Internet & Social Media | 2.64× | ||
| 13 | Superman | Movies & TV | 2.41× | ||
| 14 | Comics | Literature | 2.17× | ||
| 15 | Mobile game | Games | 2.05× | ||
| 16 | Science fiction movies | Movies & TV | 1.85× | ||
| 17 | Fiction books | Literature | 1.83× | ||
| 18 | Harry Potter | Movies & TV | 1.70× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 20 | Donald Trump | Politics & Society | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Pet Ownership | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Science fantasy has an estimated audience of 3,352,889 people in United Kingdom, concentrated in England and South East.
44.5% of Science fantasy fans are female, 55.5% are male, with an average age of 38.4 years.
Science fantasy fans show strongest brand affinity for Batman (3.52×), Superman (2.41×), and Wikipedia (2.64×) over the country average.
Science fantasy fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Science fantasy itself, the audience over-indexes on Superman (2.41×), Wikipedia (2.64×), Harry Potter (1.7×), and Guardians of the Galaxy (film) (7.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Science fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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