App Store (iOS) Audience in United States

App Store (iOS) has an estimated audience of 11,714,994 people in United States. 53.6% are female, 46.4% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average App Store (iOS) fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the App Store (iOS) audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of App Store (iOS) fans

Demographic split for App Store (iOS) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.8
Estimated audience size11,714,994

Audience persona

The typical App Store (iOS) fan in United States is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for App Store (iOS) in United States
RegionReachAffinity
California1,210,2690.94×
Texas1,015,5221.01×
Florida943,3891.19×
New York663,4871.01×
Pennsylvania406,2841.03×
Georgia386,4941.07×
Illinois374,0860.96×
North Carolina368,9181.05×
Ohio362,0621×
Michigan311,3741.02×
Virginia298,8571.05×
New Jersey281,1430.94×
Tennessee252,1241.07×
Washington236,1831.01×
Indiana232,4621.09×
Arizona223,8550.94×
Massachusetts207,7280.9×
Missouri199,8431.06×
Maryland198,4740.99×
South Carolina191,9411.09×
Wisconsin185,7261.05×
Alabama177,0451.08×
Louisiana171,7711.14×
Minnesota165,9390.99×
Colorado165,8910.9×
Kentucky162,3371.11×
Oklahoma144,6941.11×
Oregon137,3081.02×
Connecticut120,3631.02×
Mississippi112,8801.17×
Utah108,3031.03×
Arkansas107,1851.11×
Iowa103,2811.07×
Nevada102,6630.91×
Kansas90,5890.98×
West Virginia62,3291.14×
Nebraska60,3961.03×
Idaho59,1091.01×
New Mexico52,2340.89×
Hawaii45,8190.91×
Maine44,2161.05×
New Hampshire43,4260.94×
Rhode Island35,0050.94×
Montana32,1610.99×
Delaware29,7150.92×
South Dakota25,5790.94×
Washington, District of Columbia24,2060.69×
North Dakota22,2230.92×
Alaska19,0260.76×
Vermont19,0080.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for App Store (iOS) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Superman1.63×Movies & TV
Hobby Lobby2.18×Home & Garden
Steve Jobs6.7×Business & Career
Best Buy1.87×Shopping
Payment card8.17×Fashion & Accessoires
Aldi1.79×Shopping
Taco Bell1.81×Food & Beverages
MSN1.7×News
FIFA World Cup1.69×Sports
WhatsApp2.41×Internet & Social Media
southwest airlines2.27×Travel & Leisure
Livemusic2.16×Music & Radio
Email1.58×Technology & Electronics
Eyebrow2.58×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by App Store (iOS) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.54
Price SensitivityPREMIUM1.34
Design AffinityPREMIUM1.32
Social Media UsageJOY1.24
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for App Store (iOS)
CountryShare
United States20.6%
Japan8.1%
Italy5.5%

See App Store (iOS) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does App Store (iOS) have in United States?

App Store (iOS) has an estimated audience of 11,714,994 people in United States, concentrated in California and Texas.

What is the gender split and age of App Store (iOS) fans?

53.6% of App Store (iOS) fans are female, 46.4% are male, with an average age of 39.8 years.

Which brands do App Store (iOS) fans like most?

App Store (iOS) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do App Store (iOS) fans live in United States?

App Store (iOS) fans in United States are most concentrated in California (reach 1,210,269), Texas (reach 1,015,522), and Florida (reach 943,389). These three regions account for the largest share of the active audience.

What other brands do App Store (iOS) fans also like?

Beyond App Store (iOS) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for App Store (iOS). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.