Rascasse Audience Intelligence

Tablet computers Audience in United States

A data profile of the people who buy, follow and care about Tablet computers in United States — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 32,773,209 people in United States.

#561among Topic in United States#45in Technology & Electronics

The average Tablet computers fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Mobile phones, Computers, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Tablet computers audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tablet computers fan in United States is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Movies.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tablet computers profile in United States.

Audience size
32.8M
in United States
Gender
49.9%♀
50.1% male
Age
41.3
average years
Country rank
#802
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tablet computers fans

49.9% are female, 50.1% are male, average age 41.3.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Tablet computers audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.3
Estimated audience size32,773,209
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Tablet computers audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Tablet computers audience comes from United States.

Worldwide audience distribution share by country for Tablet computers
CountryShare
United States17.0%
India4.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tablet computers audience in United States is strongest.

Fig. 05

Top regions by affinity

Tablet computers fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.23×
02Arkansas~300K1.17×
03Louisiana~500K1.16×
04Florida~2.5M1.13×
05Tennessee~700K1.13×
06New York~2M1.11×
07Georgia~1M1.11×
08Kentucky~500K1.11×
09Alabama~500K1.10×
10Oregon~400K1.10×
11Kansas~300K1.09×
12Washington~700K1.05×
13Indiana~600K1.05×
14North Carolina~1M1.04×
15Colorado~500K1.04×
16Missouri~500K1.03×
17Virginia~800K1.02×
18Maryland~600K1.02×
19Texas~3M1.01×
20Oklahoma~400K1.01×
21New Mexico~200K1.01×
22West Virginia~200K1.01×
23South Dakota~80K1.01×
24Pennsylvania~1M1.00×
25South Carolina~500K1.00×
26Idaho~200K1.00×
27Illinois~1M0.99×
28Minnesota~500K0.99×
29California~3.5M0.98×
30Ohio~1M0.98×
31Connecticut~300K0.98×
32Nebraska~200K0.98×
33Hawaii~100K0.98×
34Alaska~70K0.98×
35North Dakota~70K0.98×
36Arizona~700K0.97×
37Montana~90K0.97×
38Iowa~300K0.96×
39Delaware~90K0.96×
40Wisconsin~500K0.95×
41Michigan~800K0.94×
42Nevada~300K0.94×
43Vermont~50K0.94×
44Utah~300K0.93×
45New Hampshire~100K0.92×
46Maine~100K0.92×
47Rhode Island~100K0.92×
48Washington, District of Columbia~90K0.92×
49New Jersey~800K0.91×
50Massachusetts~600K0.91×
Fig. 06

Affinity by region

Affinity by region — Tablet computers, United States
0.91×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tablet computers audience
#·InterestCategoryAffinity×
01Google NewsNews2.21×
02Google DocsInternet & Social Media2.18×
03FriendshipKids & Family2.14×
04GmailInternet & Social Media2.10×
05LabCorpHealth2.02×
06Google DriveTechnology & Electronics1.99×
07Concurrent Versions SystemTechnology & Electronics1.98×
08MenardsHome & Garden1.92×
09Mobile phonesTechnology & Electronics1.80×
10Nancy MacePolitics & Society1.77×
11Dick Van DykeMovies & TV1.74×
12Video gamesGames1.71×
13ComputersTechnology & Electronics1.67×
14Mobile appTechnology & Electronics1.63×
15Instant messagingInternet & Social Media1.61×
16DayBusiness & Career1.56×
17FloridaTravel & Leisure1.55×
18ElectronicsTechnology & Electronics1.54×
19NatureHome & Garden1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tablet computers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tablet computers audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.46×
Price SensitivityPREMIUM1.32×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tablet computers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Design AffinityPREMIUM0.79×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tablet computers have in United States?

Tablet computers has an estimated audience of 32,773,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tablet computers fans?

49.9% of Tablet computers fans are female, 50.1% are male, with an average age of 41.3 years.

03

Which brands do Tablet computers fans like most?

Tablet computers fans show strongest brand affinity for Movies (1.51×), Mobile phones (1.8×), and Computers (1.67×) over the country average.

04

Where do Tablet computers fans live in United States?

Tablet computers fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tablet computers fans also like?

Beyond Tablet computers itself, the audience over-indexes on Mobile phones (1.8×), Computers (1.67×), Friendship (2.14×), and Video games (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Tablet computers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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