Tablet computers Audience in United States

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Tablet computers has an estimated audience of 32,773,209 people in United States. 49.9% are female, 50.1% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Movies, Mobile phones, Computers, Friendship, Video games.

The average Tablet computers fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Movies, Mobile phones, Computers, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Tablet computers audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Tablet computers fans

Demographic split for Tablet computers audience in United States
MetricValue
Female49.9%
Male50.1%
Average age41.3
Estimated audience size32,773,209

Audience persona

The typical Tablet computers fan in United States is balanced, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Tablet computers in United States
RegionReachAffinity
California3,642,6381.01×
Texas2,915,8371.03×
Florida2,561,8691.15×
New York2,139,5161.17×
Georgia1,206,9261.2×
Illinois1,150,3291.05×
Pennsylvania1,133,9261.03×
North Carolina1,073,7881.09×
Ohio984,4760.98×
Michigan833,2800.97×
Virginia822,3351.03×
New Jersey795,8780.95×
Tennessee727,9761.11×
Washington711,2031.08×
Indiana655,6471.1×
Arizona643,3250.96×
Maryland616,4871.09×
Massachusetts584,1640.9×
Missouri559,1941.06×
Colorado553,7441.07×
Alabama521,1361.14×
South Carolina506,7671.03×
Louisiana506,3841.2×
Minnesota486,3231.04×
Kentucky462,7721.13×
Wisconsin457,7190.93×
Oregon447,4671.19×
Oklahoma378,0231.04×
Mississippi353,7461.31×
Arkansas351,9741.3×
Connecticut310,5510.94×
Kansas310,2021.2×
Nevada287,3720.91×
Utah261,3740.89×
Iowa248,3950.92×
New Mexico161,7320.98×
Idaho153,7170.94×
Nebraska153,1560.93×
West Virginia151,8581×
Hawaii133,9610.95×
New Hampshire103,4680.8×
Maine92,8850.79×
Washington, District of Columbia85,6360.87×
Rhode Island78,9990.76×
Delaware76,9890.85×
Montana76,2140.84×
South Dakota67,7040.89×
North Dakota61,0380.91×
Alaska55,3710.79×
Wyoming40,1600.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tablet computers audience
BrandAffinityCategory
Movies1.51×Movies & TV
Mobile phones1.8×Technology & Electronics
Computers1.67×Technology & Electronics
Friendship2.14×Kids & Family
Video games1.71×Games
Google Docs2.18×Internet & Social Media
Mobile app1.63×Technology & Electronics
Gmail2.1×Internet & Social Media
Nature1.53×Home & Garden
Google Drive1.99×Technology & Electronics
Concurrent Versions System1.98×Technology & Electronics
Yahoo!奇摩名人娛樂1.89×Internet & Social Media
Florida1.55×Travel & Leisure
Instant messaging1.61×Internet & Social Media
Menards1.92×Home & Garden
Google News2.21×News
Electronics1.54×Technology & Electronics
Final Destination1.69×Movies & TV
Day1.56×Business & Career
LabCorp2.02×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tablet computers audience
TraitClusterScore
Price SensitivityPREMIUM1.12
Social Media UsageJOY1.06
Need for SecurityCONSERVATISM1.05
Family OrientationCONSERVATISM1.03
Convenience OrientationPREMIUM1.03
ExtroversionTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Tablet computers
CountryShare
United States17.0%
India4.8%
Italy4.8%

See Tablet computers audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Tablet computers have in United States?

Tablet computers has an estimated audience of 32,773,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Tablet computers fans?

49.9% of Tablet computers fans are female, 50.1% are male, with an average age of 41.3 years.

Which brands do Tablet computers fans like most?

Tablet computers fans show strongest brand affinity for Movies (1.51×), Mobile phones (1.8×), and Computers (1.67×) over the country average.

Where do Tablet computers fans live in United States?

Tablet computers fans in United States are most concentrated in California (reach 3,642,638), Texas (reach 2,915,837), and Florida (reach 2,561,869). These three regions account for the largest share of the active audience.

What other brands do Tablet computers fans also like?

Beyond Tablet computers itself, the audience over-indexes on Mobile phones (1.8×), Computers (1.67×), Friendship (2.14×), and Video games (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.