A data profile of the people who buy, follow and care about Tablet computers in Spain — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 5,032,880 people in Spain.
The average Tablet computers fan in Spain is 45.2 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Video games, Loterías y Apuestas del Estado, Mobile phones, with strongest over-indexing on Video games (1.66× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tablet computers fan in Spain is balanced, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Video games.
The key figures that characterise the Tablet computers profile in Spain.
52.9% are female, 47.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.2 |
| Estimated audience size | 5,032,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Tablet computers audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~200K | 1.10× | |
| 02 | La Rioja | ~40K | 1.10× | |
| 03 | Castilla-La Mancha | ~200K | 1.04× | |
| 04 | Extremadura | ~100K | 1.02× | |
| 05 | Navarre | ~60K | 1.01× | |
| 06 | Andalusia | ~1M | 1.00× | |
| 07 | Galicia | ~200K | 1.00× | |
| 08 | Cantabria | ~60K | 0.99× | |
| 09 | Comunidad Valenciana | ~600K | 0.98× | |
| 10 | Community of Madrid | ~800K | 0.97× | |
| 11 | Balearic Islands | ~100K | 0.97× | |
| 12 | Aragon | ~100K | 0.97× | |
| 13 | Principality of Asturias | ~100K | 0.97× | |
| 14 | Castile and León | ~200K | 0.96× | |
| 15 | Basque Autonomous Country | ~200K | 0.92× | |
| 16 | Canary Islands | ~200K | 0.91× | |
| 17 | Catalonia | ~800K | 0.88× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 3.06× | ||
| 02 | OneDrive | Technology & Electronics | 2.75× | ||
| 03 | Google Drive | Technology & Electronics | 2.59× | ||
| 04 | Google Calendar | Internet & Social Media | 2.48× | ||
| 05 | Spar (retailer) | Shopping | 2.42× | ||
| 06 | Google Docs | Internet & Social Media | 2.35× | ||
| 07 | Gmail | Internet & Social Media | 2.17× | ||
| 08 | Moodle | Technology & Electronics | 2.10× | ||
| 09 | Loterías y Apuestas del Estado | Games | 2.05× | ||
| 10 | JYSK | Home & Garden | 1.99× | ||
| 11 | ANIMEFLV | Internet & Social Media | 1.95× | ||
| 12 | Ouigo | Cars & Mobility | 1.91× | ||
| 13 | Elche CF | Sports | 1.84× | ||
| 14 | Cajamar | Business & Career | 1.81× | ||
| 15 | Road | Travel & Leisure | 1.76× | ||
| 16 | Tombola (bingo company) | Games | 1.75× | ||
| 17 | Price | Shopping | 1.70× | ||
| 18 | Video games | Games | 1.66× | ||
| 19 | Gemini | Technology & Electronics | 1.56× | ||
| 20 | Mobile phones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.54× | |
| Career Orientation | POWER | 1.48× | |
| Patriotism | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.80× |
Tablet computers has an estimated audience of 5,032,880 people in Spain, concentrated in Andalusia and Community of Madrid.
52.9% of Tablet computers fans are female, 47.1% are male, with an average age of 45.2 years.
Tablet computers fans show strongest brand affinity for Video games (1.66×), Loterías y Apuestas del Estado (2.05×), and Mobile phones (1.53×) over the country average.
Tablet computers fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~800K), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Loterías y Apuestas del Estado (2.05×), Mobile phones (1.53×), Gmail (2.17×), and Google Drive (2.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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