Price Audience in Spain
Price has an estimated audience of 8,091,153 people in Spain. 56.2% are female, 43.8% are male, average age 45.2. Top brand affinities: Singer-songwriter, MSN, Aldi, Sports nutrition, TripAdvisor.
Top brand affinities include Singer-songwriter, MSN, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Price audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Shopping · Type: Topic
Demographics of Price fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.2 |
| Estimated audience size | 8,091,153 |
Audience persona
The typical Price fan in Spain is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.27× | News |
| Aldi | 3.21× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| TripAdvisor | 3.26× | Travel & Leisure |
| Movistar | 2.44× | Technology & Electronics |
| Stradivarius | 2.59× | Shopping |
| 1.94× | Internet & Social Media | |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Julio Iglesias | 2.33× | Music & Radio |
| CAC 40 | 2.7× | Business & Career |
| Oncology | 5.64× | Health |
| Mapfre | 2.46× | Business & Career |
| IBEX 35 | 1.8× | Business & Career |
| Girona | 2.72× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Orange | 2.5× | Technology & Electronics |
| Conforama | 2.54× | Home & Garden |
| Kitchen | 1.59× | Home & Garden |
| Catering | 4.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Community Orientation | OPEN | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
| Social Media Usage | JOY | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
| Quality Awareness | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
See Price audiences in other countries
More Shopping audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.