A data profile of the people who buy, follow and care about Price in Spain — modelled from more than twelve digital signal sources. Price has an estimated audience of 8,091,153 people in Spain.
Price has an estimated audience of 8,091,153 people in Spain. 56.2% are female, 43.8% are male, average age 45.2. Top brand affinities: WhatsApp, La Liga, Iberia (airline), IBEX 35, Caixabank.
Top brand affinities include WhatsApp, La Liga, Iberia (airline), with strongest over-indexing on WhatsApp (2.38× the country average).
Demographically, the Price audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Price fan in Spain is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Price profile in Spain.
56.2% are female, 43.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.2 |
| Estimated audience size | 8,091,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Price audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.0% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.49× | ||
| 02 | The Championships, Wimbledon | Sports | 3.41× | ||
| 03 | Internet & Social Media | 2.38× | |||
| 04 | IBEX 35 | Business & Career | 2.36× | ||
| 05 | Badoo | Internet & Social Media | 2.34× | ||
| 06 | Caixabank | Business & Career | 2.12× | ||
| 07 | Bankinter | Business & Career | 2.05× | ||
| 08 | Iberia (airline) | Travel & Leisure | 1.99× | ||
| 09 | Instant messaging | Internet & Social Media | 1.97× | ||
| 10 | La Liga | Sports | 1.90× | ||
| 11 | Banco Sabadell | Business & Career | 1.82× | ||
| 12 | Aldi | Shopping | 1.81× | ||
| 13 | Julio Iglesias | Music & Radio | 1.77× | ||
| 14 | Loterías y Apuestas del Estado | Games | 1.75× | ||
| 15 | Black Friday (shopping) | Shopping | 1.73× | ||
| 16 | Country music | Music & Radio | 1.72× | ||
| 17 | Desserts | Food & Beverages | 1.63× | ||
| 18 | Kitchen | Home & Garden | 1.61× | ||
| 19 | Movistar+ | Movies & TV | 1.59× | ||
| 20 | Spas | Beauty & Wellness | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.28× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Tradition | CONSERVATISM | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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