A data profile of the people who buy, follow and care about Sports betting in Spain — modelled from more than twelve digital signal sources. Sports betting has an estimated audience of 2,420,567 people in Spain.
The average Sports betting fan in Spain is 38.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include 888sport, Spain, Beverages, with strongest over-indexing on 888sport (15.84× the country average).
Demographically, the Sports betting audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sports betting fan in Spain is more male, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for 888sport.
The key figures that characterise the Sports betting profile in Spain.
35.3% are female, 64.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 38.9 |
| Estimated audience size | 2,420,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Sports betting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 12.1% |
| United Kingdom | 8.5% |
Where the Sports betting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.11× | |
| 02 | Canary Islands | ~100K | 1.07× | |
| 03 | Andalusia | ~500K | 1.04× | |
| 04 | Catalonia | ~500K | 1.04× | |
| 05 | Comunidad Valenciana | ~300K | 1.03× | |
| 06 | Cantabria | ~30K | 1.02× | |
| 07 | Region of Murcia | ~80K | 1.01× | |
| 08 | Balearic Islands | ~70K | 1.01× | |
| 09 | Navarre | ~30K | 1.01× | |
| 10 | Community of Madrid | ~400K | 1.00× | |
| 11 | Extremadura | ~50K | 1.00× | |
| 12 | Castilla-La Mancha | ~100K | 0.98× | |
| 13 | Aragon | ~60K | 0.97× | |
| 14 | Principality of Asturias | ~60K | 0.97× | |
| 15 | Castile and León | ~100K | 0.94× | |
| 16 | Galicia | ~100K | 0.88× | |
| 17 | Basque Autonomous Country | ~80K | 0.87× |
The strongest cross-interests of the Sports betting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 888sport | Games | 15.84× | ||
| 02 | Tombola (bingo company) | Games | 5.59× | ||
| 03 | Bwin | Games | 4.40× | ||
| 04 | Price | Shopping | 3.49× | ||
| 05 | Argentina | Travel & Leisure | 2.65× | ||
| 06 | Beverages | Food & Beverages | 2.59× | ||
| 07 | FIFA World Cup | Sports | 2.47× | ||
| 08 | UEFA Champions League | Sports | 2.44× | ||
| 09 | Transport | Cars & Mobility | 2.43× | ||
| 10 | TV | Movies & TV | 2.38× | ||
| 11 | Basketball | Sports | 2.31× | ||
| 12 | Spain | Travel & Leisure | 2.22× | ||
| 13 | Video | Movies & TV | 2.18× | ||
| 14 | Europe | Travel & Leisure | 2.12× | ||
| 15 | Televisions | Technology & Electronics | 2.06× | ||
| 16 | Carlos Alcaraz | Sports | 1.89× | ||
| 17 | Madrid | Travel & Leisure | 1.88× | ||
| 18 | Soccer | Sports | 1.66× | ||
| 19 | BBVA | Business & Career | 1.65× | ||
| 20 | Real Madrid C.F. | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Individualism | JOY | 0.62× | |
| DIY Mentality | THRILL | 0.71× |
Sports betting has an estimated audience of 2,420,567 people in Spain, concentrated in Andalusia and Catalonia.
35.3% of Sports betting fans are female, 64.7% are male, with an average age of 38.9 years.
Sports betting fans show strongest brand affinity for 888sport (15.84×), Spain (2.22×), and Beverages (2.59×) over the country average.
Sports betting fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sports betting itself, the audience over-indexes on Spain (2.22×), Beverages (2.59×), Tombola (bingo company) (5.59×), and FIFA World Cup (2.47×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sports betting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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