A data profile of the people who buy, follow and care about Carlos Alcaraz in Spain — modelled from more than twelve digital signal sources. Carlos Alcaraz has an estimated audience of 25,637,175 people in Spain.
Carlos Alcaraz has an estimated audience of 25,637,175 people in Spain. 38.3% are female, 61.7% are male, average age 37.7. Top brand affinities: Taiwan, Australian Open, The Championships, Wimbledon, Garbiñe Muguruza, US Open (tennis).
Top brand affinities include Taiwan, Australian Open, The Championships, Wimbledon, with strongest over-indexing on Taiwan (25.99× the country average).
Demographically, the Carlos Alcaraz audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Carlos Alcaraz fan in Spain is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Taiwan.
The key figures that characterise the Carlos Alcaraz profile in Spain.
38.3% are female, 61.7% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 37.7 |
| Estimated audience size | 25,637,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Carlos Alcaraz audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 27.0% |
| Italy | 18.9% |
| United States | 9.3% |
The strongest cross-interests of the Carlos Alcaraz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garbiñe Muguruza | Sports | 28.71× | ||
| 02 | Taiwan | Travel & Leisure | 25.99× | ||
| 03 | Maria Sharapova | Sports | 14.64× | ||
| 04 | Andy Murray | Sports | 14.64× | ||
| 05 | ATP World Tour Masters 1000 | Sports | 14.60× | ||
| 06 | Australian Open | Sports | 13.97× | ||
| 07 | Roger Federer | Sports | 9.94× | ||
| 08 | Women's Tennis Association | Sports | 9.33× | ||
| 09 | US Open (tennis) | Sports | 9.13× | ||
| 10 | The Championships, Wimbledon | Sports | 9.04× | ||
| 11 | Serena Williams | Sports | 6.33× | ||
| 12 | Novak Djokovic | Sports | 6.30× | ||
| 13 | Roland Garros | Sports | 5.26× | ||
| 14 | Squash (sport) | Sports | 5.23× | ||
| 15 | Hong Kong | Travel & Leisure | 5.19× | ||
| 16 | Badminton | Sports | 5.14× | ||
| 17 | Davis Cup | Sports | 4.81× | ||
| 18 | Padel (sport) | Sports | 4.78× | ||
| 19 | FC Bayern Munich | Sports | 3.20× | ||
| 20 | FIFA World Cup | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| DIY Mentality | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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