Carlos Alcaraz Audience in Spain
Carlos Alcaraz has an estimated audience of 45,595,401 people in Spain. 37.2% are female, 62.8% are male, average age 41.6. Top brand affinities: Taiwan, Australian Open, Novak Djokovic, US Open (tennis), The Championships, Wimbledon.
Top brand affinities include Taiwan, Australian Open, Novak Djokovic, with strongest over-indexing on Taiwan (23.85× the country average). Demographically, the Carlos Alcaraz audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Sports Activity.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Carlos Alcaraz fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 41.6 |
| Estimated audience size | 45,595,401 |
Audience persona
The typical Carlos Alcaraz fan in Spain is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Taiwan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taiwan | 23.85× | Travel & Leisure |
| Australian Open | 14.65× | Sports |
| Novak Djokovic | 6.9× | Sports |
| US Open (tennis) | 10.67× | Sports |
| The Championships, Wimbledon | 7.11× | Sports |
| Padel (sport) | 4.78× | Sports |
| FC Bayern Munich | 2.8× | Sports |
| Brico Dépôt | 3.05× | Shopping |
| Roland Garros | 5.24× | Sports |
| Andy Murray | 14.64× | Sports |
| Iberia (airline) | 1.59× | Travel & Leisure |
| Hong Kong | 5.74× | Travel & Leisure |
| Davis Cup | 4.72× | Sports |
| UEFA Champions League | 1.7× | Sports |
| Coches.net | 1.85× | Cars & Mobility |
| Borussia Dortmund | 4.63× | Sports |
| Maria Sharapova | 14.64× | Sports |
| Babolat | 11.16× | Sports |
| Fernando Alonso | 2.4× | Sports |
| ATP World Tour Masters 1000 | 14.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.14 |
| Indulgence | JOY | 1.1 |
| Tradition | CONSERVATISM | 1.04 |
| Design Affinity | PREMIUM | 1.02 |
| Convenience Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 36.3% |
| Italy | 17.3% |
| United States | 8.6% |
See Carlos Alcaraz audiences in other countries
More Tennis audiences in Spain
- Jannik Sinner (6,687,862)
- Novak Djokovic (4,172,332)
- The Championships, Wimbledon (2,471,829)
- Roland Garros (2,113,990)
- US Open (tennis) (1,730,493)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.