A data profile of the people who buy, follow and care about Transport in Spain — modelled from more than twelve digital signal sources. Transport has an estimated audience of 10,613,057 people in Spain.
Transport has an estimated audience of 10,613,057 people in Spain. 41.0% are female, 59.0% are male, average age 45.1. Top brand affinities: Iberia (airline), WhatsApp, Betfair, SD Eibar, Rayo Vallecano.
Top brand affinities include Iberia (airline), WhatsApp, Betfair, with strongest over-indexing on Iberia (airline) (2.08× the country average).
Demographically, the Transport audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Transport fan in Spain is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Transport profile in Spain.
41.0% are female, 59.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 45.1 |
| Estimated audience size | 10,613,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Transport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.00× | ||
| 02 | Betfair | Games | 3.85× | ||
| 03 | SD Eibar | Sports | 3.75× | ||
| 04 | Vintage car | Cars & Mobility | 3.74× | ||
| 05 | Satire | Literature | 3.16× | ||
| 06 | Internet celebrity | Internet & Social Media | 2.65× | ||
| 07 | Celta de Vigo | Sports | 2.64× | ||
| 08 | Volunteering | Politics & Society | 2.49× | ||
| 09 | Refrigerator | Home & Garden | 2.42× | ||
| 10 | Vodafone | Technology & Electronics | 2.40× | ||
| 11 | Badoo | Internet & Social Media | 2.38× | ||
| 12 | Innovation | Business & Career | 2.14× | ||
| 13 | Iberia (airline) | Travel & Leisure | 2.08× | ||
| 14 | Internet & Social Media | 2.07× | |||
| 15 | Distilled beverage | Food & Beverages | 2.07× | ||
| 16 | Solar energy | Home & Garden | 2.02× | ||
| 17 | Wikipedia | Internet & Social Media | 1.79× | ||
| 18 | Travel website | Travel & Leisure | 1.78× | ||
| 19 | Documentary movies | Movies & TV | 1.69× | ||
| 20 | IBEX 35 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Indulgence | JOY | 1.49× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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