Transport Audience in Spain
Transport has an estimated audience of 10,613,057 people in Spain. 41.0% are female, 59.0% are male, average age 45.1. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Iberia (airline), Livemusic.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Transport audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 45.1 |
| Estimated audience size | 10,613,057 |
Audience persona
The typical Transport fan in Spain is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 3.66× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Livemusic | 3.16× | Music & Radio |
| Movistar | 2.14× | Technology & Electronics |
| Oncology | 5.64× | Health |
| TripAdvisor | 2.47× | Travel & Leisure |
| 1.61× | Internet & Social Media | |
| Julio Iglesias | 1.95× | Music & Radio |
| Dentistry | 3.25× | Business & Career |
| Conforama | 2.57× | Home & Garden |
| Stradivarius | 1.91× | Shopping |
| UEFA Champions League | 1.54× | Sports |
| Manchester City F.C. | 2.55× | Sports |
| Mapfre | 2.11× | Business & Career |
| Aldi | 1.69× | Shopping |
| SD Eibar | 3.13× | Sports |
| Girona | 2.34× | Sports |
| CAC 40 | 1.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Indulgence | JOY | 1.39 |
| Early Adopter Mentality | POWER | 1.32 |
| Family Orientation | CONSERVATISM | 1.28 |
| Luxury Orientation | PREMIUM | 1.24 |
| Need for Security | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.