A data profile of the people who buy, follow and care about Transport in France — modelled from more than twelve digital signal sources. Transport has an estimated audience of 11,818,873 people in France.
The average Transport fan in France is 43.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (184.09× the country average).
Demographically, the Transport audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Transport fan in France is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Transport profile in France.
39.0% are female, 61.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 43.5 |
| Estimated audience size | 11,818,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Transport audience comes from France.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
Where the Transport audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.35× | |
| 02 | Hauts-de-France | ~1M | 1.18× | |
| 03 | Nouvelle-Aquitaine | ~1M | 1.11× | |
| 04 | Pays de la Loire | ~700K | 1.10× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.09× | |
| 06 | Brittany | ~600K | 1.07× | |
| 07 | Normandy | ~600K | 1.02× | |
| 08 | Grand Est | ~1M | 1.01× | |
| 09 | Bourgogne-Franche-Comté | ~500K | 1.01× | |
| 10 | Occitanie | ~900K | 0.93× | |
| 11 | Centre-Val de Loire | ~400K | 0.93× | |
| 12 | Provence-Alpes-Côte d'Azur | ~600K | 0.73× | |
| 13 | Corsica | ~40K | 0.62× |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 184.09× | ||
| 02 | Selfridges | Shopping | 158.99× | ||
| 03 | Christmas Gift | Kids & Family | 26.53× | ||
| 04 | Christmas tree | Kids & Family | 23.74× | ||
| 05 | Broadcasting of sports events | Movies & TV | 23.15× | ||
| 06 | Kitchen garden | Home & Garden | 16.79× | ||
| 07 | Dentistry | Business & Career | 15.88× | ||
| 08 | Zoom lens | Technology & Electronics | 14.50× | ||
| 09 | Girl power | Politics & Society | 12.01× | ||
| 10 | Breast Cancer awareness | Health | 9.57× | ||
| 11 | Single-lens reflex camera | Technology & Electronics | 9.31× | ||
| 12 | Hormone | Health | 8.50× | ||
| 13 | Family car | Cars & Mobility | 7.97× | ||
| 14 | Sustainable products | Politics & Society | 6.46× | ||
| 15 | Sex and the City | Movies & TV | 5.47× | ||
| 16 | Improvisation | Music & Radio | 4.81× | ||
| 17 | Vueling | Travel & Leisure | 4.50× | ||
| 18 | Midi Libre | News | 2.18× | ||
| 19 | Real property | Home & Garden | 2.15× | ||
| 20 | EBay | Shopping | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.25× | |
| Mindfulness | BALANCE | 1.90× | |
| Patriotism | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Transport has an estimated audience of 11,818,873 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
39.0% of Transport fans are female, 61.0% are male, with an average age of 43.5 years.
Transport fans show strongest brand affinity for Love & Sex (184.09×), Broadcasting of sports events (23.15×), and Christmas Gift (26.53×) over the country average.
Transport fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Transport itself, the audience over-indexes on Broadcasting of sports events (23.15×), Christmas Gift (26.53×), Kitchen garden (16.79×), and Christmas tree (23.74×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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