Transport Audience in France
Transport has an estimated audience of 11,818,873 people in France. 39.0% are female, 61.0% are male, average age 43.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Vueling, Sex and the City, Google News, Broadway theatre, Crédit Mutuel.
The average Transport fan in France is 43.5 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Vueling, Sex and the City, Google News, with strongest over-indexing on Vueling (23.47× the country average). Demographically, the Transport audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 43.5 |
| Estimated audience size | 11,818,873 |
Audience persona
The typical Transport fan in France is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,864,947 | 1.35× |
| Auvergne-Rhône-Alpes | 1,514,513 | 1.09× |
| Hauts-de-France | 1,230,849 | 1.18× |
| Nouvelle-Aquitaine | 1,153,730 | 1.11× |
| Grand Est | 970,058 | 1.01× |
| Occitanie | 947,519 | 0.93× |
| Pays de la Loire | 722,132 | 1.1× |
| Provence-Alpes-Côte d'Azur | 632,576 | 0.72× |
| Brittany | 615,955 | 1.07× |
| Normandy | 587,481 | 1.02× |
| Bourgogne-Franche-Comté | 484,691 | 1.01× |
| Centre-Val de Loire | 411,626 | 0.93× |
| Corsica | 27,711 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 23.47× | Travel & Leisure |
| Sex and the City | 7.56× | Movies & TV |
| Google News | 2.62× | News |
| Broadway theatre | 9.26× | Travel & Leisure |
| Crédit Mutuel | 2.63× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Tinder | 4.94× | Internet & Social Media |
| Free Mobile | 2.45× | Technology & Electronics |
| Family car | 5.51× | Cars & Mobility |
| Happiness | 1.8× | Health |
| RC Lens | 2.54× | Sports |
| Recreation | 1.88× | Travel & Leisure |
| Conforama | 1.77× | Home & Garden |
| Spas | 1.68× | Beauty & Wellness |
| Improvisation | 4.26× | Music & Radio |
| Canada | 1.55× | Travel & Leisure |
| Google Photos | 3.54× | Technology & Electronics |
| Kitchen garden | 3.68× | Home & Garden |
| Orange | 1.58× | Technology & Electronics |
| Hairstyle | 1.74× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.45 |
| Patriotism | CONSERVATISM | 1.73 |
| Extroversion | THRILL | 1.26 |
| Mindfulness | BALANCE | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Transport have in France?
Transport has an estimated audience of 11,818,873 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Transport fans?
39.0% of Transport fans are female, 61.0% are male, with an average age of 43.5 years.
Which brands do Transport fans like most?
Transport fans show strongest brand affinity for Vueling (23.47×), Sex and the City (7.56×), and Google News (2.62×) over the country average.
Where do Transport fans live in France?
Transport fans in France are most concentrated in Île-de-France (reach 2,864,947), Auvergne-Rhône-Alpes (reach 1,514,513), and Hauts-de-France (reach 1,230,849). These three regions account for the largest share of the active audience.
What other brands do Transport fans also like?
Beyond Transport itself, the audience over-indexes on Sex and the City (7.56×), Google News (2.62×), Broadway theatre (9.26×), and Crédit Mutuel (2.63×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.