A data profile of the people who buy, follow and care about The Championships, Wimbledon in Spain — modelled from more than twelve digital signal sources. The Championships, Wimbledon has an estimated audience of 2,448,159 people in Spain.
The average The Championships, Wimbledon fan in Spain is 41.7 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Roland Garros, Novak Djokovic, Australian Open, with strongest over-indexing on Roland Garros (13× the country average).
Demographically, the The Championships, Wimbledon audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical The Championships, Wimbledon fan in Spain is more male, around 41.7 years old, with strong Sports Activity tendencies and a notable affinity for Roland Garros.
The key figures that characterise the The Championships, Wimbledon profile in Spain.
41.2% are female, 58.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 41.7 |
| Estimated audience size | 2,448,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide The Championships, Wimbledon audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 18.0% |
| Italy | 12.2% |
| United States | 11.0% |
Where the The Championships, Wimbledon audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.35× | |
| 02 | Balearic Islands | ~80K | 1.21× | |
| 03 | Comunidad Valenciana | ~300K | 1.16× | |
| 04 | Community of Madrid | ~500K | 1.14× | |
| 05 | Andalusia | ~500K | 1.12× | |
| 06 | Aragon | ~70K | 1.08× | |
| 07 | Principality of Asturias | ~60K | 1.07× | |
| 08 | Galicia | ~100K | 1.05× | |
| 09 | Castilla-La Mancha | ~100K | 1.00× | |
| 10 | Cantabria | ~30K | 0.99× | |
| 11 | Castile and León | ~100K | 0.96× | |
| 12 | Basque Autonomous Country | ~80K | 0.88× | |
| 13 | Catalonia | ~400K | 0.83× | |
| 14 | Canary Islands | ~100K | 0.81× | |
| 15 | Extremadura | ~40K | 0.80× | |
| 16 | Navarre | ~20K | 0.77× | |
| 17 | La Rioja | ~10K | 0.77× |
The strongest cross-interests of the The Championships, Wimbledon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stan Wawrinka | Sports | 39.29× | ||
| 02 | FIBA EuroBasket | Sports | 18.29× | ||
| 03 | Alexander Zverev | Sports | 15.40× | ||
| 04 | Beach tennis | Sports | 15.18× | ||
| 05 | Roland Garros | Sports | 13.00× | ||
| 06 | IHF World Men's Handball Championship | Sports | 12.93× | ||
| 07 | Australian Open | Sports | 12.33× | ||
| 08 | Yahoo! | Internet & Social Media | 10.67× | ||
| 09 | Novak Djokovic | Sports | 9.65× | ||
| 10 | Serena Williams | Sports | 9.00× | ||
| 11 | US Open (tennis) | Sports | 7.59× | ||
| 12 | Basketball | Sports | 2.41× | ||
| 13 | Beverages | Food & Beverages | 2.07× | ||
| 14 | Video games | Games | 2.06× | ||
| 15 | Pop music | Music & Radio | 2.05× | ||
| 16 | Televisions | Technology & Electronics | 1.93× | ||
| 17 | Automobiles | Cars & Mobility | 1.91× | ||
| 18 | FIFA World Cup | Sports | 1.83× | ||
| 19 | Madrid | Travel & Leisure | 1.65× | ||
| 20 | Soccer | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.30× | |
| Luxury Orientation | PREMIUM | 1.24× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Creativity | OPEN | 0.78× | |
| Tradition | CONSERVATISM | 0.79× |
The Championships, Wimbledon has an estimated audience of 2,448,159 people in Spain, concentrated in Andalusia and Community of Madrid.
41.2% of The Championships, Wimbledon fans are female, 58.8% are male, with an average age of 41.7 years.
The Championships, Wimbledon fans show strongest brand affinity for Roland Garros (13×), Novak Djokovic (9.65×), and Australian Open (12.33×) over the country average.
The Championships, Wimbledon fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~500K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond The Championships, Wimbledon itself, the audience over-indexes on Novak Djokovic (9.65×), Australian Open (12.33×), IHF World Men's Handball Championship (12.93×), and Alexander Zverev (15.4×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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