A data profile of the people who buy, follow and care about Novak Djokovic in Spain — modelled from more than twelve digital signal sources. Novak Djokovic has an estimated audience of 2,647,639 people in Spain.
The average Novak Djokovic fan in Spain is 38.7 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Carlos Alcaraz, Jannik Sinner, Real Madrid C.F., with strongest over-indexing on Carlos Alcaraz (6.3× the country average).
Demographically, the Novak Djokovic audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Novak Djokovic fan in Spain is more male, around 38.7 years old, with strong Sports Activity tendencies and a notable affinity for Carlos Alcaraz.
The key figures that characterise the Novak Djokovic profile in Spain.
36.3% are female, 63.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 38.7 |
| Estimated audience size | 2,647,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Novak Djokovic audience comes from Spain.
| Country | Share |
|---|---|
| Serbia | 10.6% |
| Italy | 8.8% |
| United States | 6.8% |
Where the Novak Djokovic audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~200K | 1.74× | |
| 02 | Comunidad Valenciana | ~400K | 1.20× | |
| 03 | Castile and León | ~200K | 1.09× | |
| 04 | Aragon | ~90K | 1.09× | |
| 05 | Community of Madrid | ~600K | 1.06× | |
| 06 | Andalusia | ~700K | 1.04× | |
| 07 | Basque Autonomous Country | ~100K | 1.04× | |
| 08 | Castilla-La Mancha | ~100K | 1.02× | |
| 09 | Cantabria | ~40K | 0.99× | |
| 10 | Galicia | ~100K | 0.96× | |
| 11 | Balearic Islands | ~90K | 0.96× | |
| 12 | Principality of Asturias | ~70K | 0.89× | |
| 13 | Canary Islands | ~100K | 0.88× | |
| 14 | Extremadura | ~60K | 0.82× | |
| 15 | La Rioja | ~20K | 0.76× | |
| 16 | Catalonia | ~400K | 0.75× | |
| 17 | Navarre | ~30K | 0.74× |
The strongest cross-interests of the Novak Djokovic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Costner | Movies & TV | 6.85× | ||
| 02 | Aryna Sabalenka | Sports | 6.70× | ||
| 03 | Women's Tennis Association | Sports | 6.47× | ||
| 04 | Carlos Alcaraz | Sports | 6.30× | ||
| 05 | Jannik Sinner | Sports | 6.21× | ||
| 06 | Australian Open | Sports | 5.94× | ||
| 07 | Yahoo! | Internet & Social Media | 5.64× | ||
| 08 | The Championships, Wimbledon | Sports | 5.51× | ||
| 09 | Roland Garros | Sports | 5.46× | ||
| 10 | Davis Cup | Sports | 5.43× | ||
| 11 | Rafael Jódar | Sports | 4.67× | ||
| 12 | A.S. Roma | Sports | 4.63× | ||
| 13 | Alpine skiing | Sports | 3.99× | ||
| 14 | Middle-distance running | Sports | 3.70× | ||
| 15 | Padel (sport) | Sports | 2.45× | ||
| 16 | Sevilla FC | Sports | 1.89× | ||
| 17 | FIFA World Cup | Sports | 1.77× | ||
| 18 | DIRECTV Sports | Movies & TV | 1.73× | ||
| 19 | Real Madrid C.F. | Sports | 1.67× | ||
| 20 | La Liga | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.37× | |
| Risk Appetite | THRILL | 1.20× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.68× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.79× |
Novak Djokovic has an estimated audience of 2,647,639 people in Spain, concentrated in Andalusia and Community of Madrid.
36.3% of Novak Djokovic fans are female, 63.7% are male, with an average age of 38.7 years.
Novak Djokovic fans show strongest brand affinity for Carlos Alcaraz (6.3×), Jannik Sinner (6.21×), and Real Madrid C.F. (1.67×) over the country average.
Novak Djokovic fans in Spain are most concentrated in Andalusia (reach ~700K), Community of Madrid (reach ~600K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Novak Djokovic itself, the audience over-indexes on Jannik Sinner (6.21×), Real Madrid C.F. (1.67×), The Championships, Wimbledon (5.51×), and Roland Garros (5.46×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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