Padel (sport) Audience in Spain
Padel (sport) has an estimated audience of 5,160,412 people in Spain. 49.6% are female, 50.4% are male, average age 40.7. Top brand affinities: Carlos Alcaraz, Jannik Sinner, Real Madrid C.F., Novak Djokovic, Kevin Costner.
Top brand affinities include Carlos Alcaraz, Jannik Sinner, Real Madrid C.F., with strongest over-indexing on Carlos Alcaraz (4.78× the country average). Demographically, the Padel (sport) audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Category: Sports · Type: Topic
Demographics of Padel (sport) fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.7 |
| Estimated audience size | 5,160,412 |
Audience persona
The typical Padel (sport) fan in Spain is balanced, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Carlos Alcaraz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carlos Alcaraz | 4.78× | Sports |
| Jannik Sinner | 4.53× | Sports |
| Real Madrid C.F. | 1.52× | Sports |
| Novak Djokovic | 4.18× | Sports |
| Kevin Costner | 5.42× | Movies & TV |
| The Championships, Wimbledon | 4.2× | Sports |
| Aryna Sabalenka | 5.13× | Sports |
| DIRECTV Sports | 1.55× | Movies & TV |
| IHF World Men's Handball Championship | 6.11× | Sports |
| Roland Garros | 4.13× | Sports |
| Sevilla FC | 1.69× | Sports |
| Alpine skiing | 3.2× | Sports |
| Davis Cup | 4× | Sports |
| FC Bayern Munich | 1.62× | Sports |
| Yahoo! | 4.76× | Internet & Social Media |
| Casper Ruud | 5.47× | Sports |
| Australian Open | 3.98× | Sports |
| Beach tennis | 9.55× | Sports |
| A.S. Roma | 3.42× | Sports |
| Emma Raducanu | 3.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.18 |
| Quality Awareness | PREMIUM | 1.1 |
| Sports Activity | POWER | 1.06 |
| Design Affinity | PREMIUM | 1.03 |
| Healthy Lifestyle | BALANCE | 0.96 |
| Family Orientation | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.5% |
| Italy | 14.2% |
| Sweden | 6.7% |
See Padel (sport) audiences in other countries
More Sports audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Padel (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.