A data profile of the people who buy, follow and care about Padel (sport) in Spain — modelled from more than twelve digital signal sources. Padel (sport) has an estimated audience of 5,160,412 people in Spain.
Padel (sport) has an estimated audience of 5,160,412 people in Spain. 49.6% are female, 50.4% are male, average age 40.7. Top brand affinities: Carlos Alcaraz, Jannik Sinner, Real Madrid C.F., Novak Djokovic, Rafael Jódar.
Top brand affinities include Carlos Alcaraz, Jannik Sinner, Real Madrid C.F., with strongest over-indexing on Carlos Alcaraz (4.78× the country average).
Demographically, the Padel (sport) audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Community Orientation.
The typical Padel (sport) fan in Spain is balanced, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Carlos Alcaraz.
The key figures that characterise the Padel (sport) profile in Spain.
49.6% are female, 50.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.7 |
| Estimated audience size | 5,160,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Padel (sport) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 22.5% |
| Italy | 14.2% |
| Sweden | 6.7% |
The strongest cross-interests of the Padel (sport) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beach tennis | Sports | 9.55× | ||
| 02 | IHF World Men's Handball Championship | Sports | 6.11× | ||
| 03 | Kevin Costner | Movies & TV | 5.42× | ||
| 04 | Aryna Sabalenka | Sports | 5.13× | ||
| 05 | Women's Tennis Association | Sports | 4.79× | ||
| 06 | Carlos Alcaraz | Sports | 4.78× | ||
| 07 | Yahoo! | Internet & Social Media | 4.76× | ||
| 08 | Jannik Sinner | Sports | 4.53× | ||
| 09 | The Championships, Wimbledon | Sports | 4.20× | ||
| 10 | Rafael Jódar | Sports | 4.19× | ||
| 11 | Novak Djokovic | Sports | 4.18× | ||
| 12 | Roland Garros | Sports | 4.13× | ||
| 13 | Davis Cup | Sports | 4.00× | ||
| 14 | Australian Open | Sports | 3.98× | ||
| 15 | A.S. Roma | Sports | 3.42× | ||
| 16 | Alpine skiing | Sports | 3.20× | ||
| 17 | Sevilla FC | Sports | 1.69× | ||
| 18 | FIFA World Cup | Sports | 1.58× | ||
| 19 | DIRECTV Sports | Movies & TV | 1.55× | ||
| 20 | Real Madrid C.F. | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.24× | |
| Community Orientation | OPEN | 1.14× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Creativity | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Padel (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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