Padel (sport) Audience in Germany
Padel (sport) has an estimated audience of 690,794 people in Germany. 35.1% are female, 64.9% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Jannik Sinner, Borussia Dortmund, Netto Marken-Discount, Paddle tennis.
The average Padel (sport) fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Jannik Sinner, Borussia Dortmund, with strongest over-indexing on Alexander Zverev (12.14× the country average). Demographically, the Padel (sport) audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Padel (sport) fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 33.8 |
| Estimated audience size | 690,794 |
Audience persona
The typical Padel (sport) fan in Germany is more male, around 33.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alexander Zverev.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,820 | 1.79× |
| Bayern | 138,850 | 1.25× |
| Baden-Württemberg | 128,281 | 1.36× |
| Niedersachsen | 72,913 | 1.09× |
| Hessen | 69,981 | 1.33× |
| Hamburg | 31,236 | 2× |
| Schleswig-Holstein | 31,076 | 1.25× |
| Berlin | 30,639 | 0.99× |
| Rheinland-Pfalz | 30,462 | 0.88× |
| Sachsen | 21,393 | 0.63× |
| Brandenburg | 10,639 | 0.5× |
| Sachsen-Anhalt | 8,369 | 0.47× |
| Thüringen | 6,818 | 0.39× |
| Saarland | 6,100 | 0.72× |
| Bremen | 5,875 | 0.99× |
| Mecklenburg-Vorpommern | 4,813 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Zverev | 12.14× | Sports |
| Jannik Sinner | 8.5× | Sports |
| Borussia Dortmund | 2.21× | Sports |
| Netto Marken-Discount | 3.14× | Shopping |
| Paddle tennis | 20.81× | Sports |
| The Championships, Wimbledon | 8.39× | Sports |
| Stan Wawrinka | 29.87× | Sports |
| Roland Garros | 12.09× | Sports |
| Australian Open | 8.22× | Sports |
| Aryna Sabalenka | 7.32× | Sports |
| FIFA World Cup | 1.9× | Sports |
| Real Madrid C.F. | 2.27× | Sports |
| Novak Djokovic | 5.12× | Sports |
| Iga Swiatek | 10.12× | Sports |
| Everton F.C. | 9.93× | Sports |
| UEFA Champions League | 1.78× | Sports |
| Jan-Lennard Struff | 9.28× | Sports |
| Carlos Alcaraz | 4.41× | Sports |
| IHF World Men's Handball Championship | 2.76× | Sports |
| Wheat beer | 10.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.57 |
| Urban Lifestyle | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.52 |
| Sports Activity | POWER | 1.51 |
| Design Affinity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.5% |
| Italy | 14.2% |
| Sweden | 6.7% |
See Padel (sport) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Padel (sport) have in Germany?
Padel (sport) has an estimated audience of 690,794 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Padel (sport) fans?
35.1% of Padel (sport) fans are female, 64.9% are male, with an average age of 33.8 years.
Which brands do Padel (sport) fans like most?
Padel (sport) fans show strongest brand affinity for Alexander Zverev (12.14×), Jannik Sinner (8.5×), and Borussia Dortmund (2.21×) over the country average.
Where do Padel (sport) fans live in Germany?
Padel (sport) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,820), Bayern (reach 138,850), and Baden-Württemberg (reach 128,281). These three regions account for the largest share of the active audience.
What other brands do Padel (sport) fans also like?
Beyond Padel (sport) itself, the audience over-indexes on Jannik Sinner (8.5×), Borussia Dortmund (2.21×), Netto Marken-Discount (3.14×), and Paddle tennis (20.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Padel (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.