Rascasse Audience Intelligence

Padel (sport) Audience in Germany

A data profile of the people who buy, follow and care about Padel (sport) in Germany — modelled from more than twelve digital signal sources. Padel (sport) has an estimated audience of 690,794 people in Germany.

#3886among Topic in Germany#700in Sports

The average Padel (sport) fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, Müller (company), Jannik Sinner, with strongest over-indexing on Alexander Zverev (12.14× the country average).

Demographically, the Padel (sport) audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sports Activity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Padel (sport) fan in Germany is more male, around 33.8 years old, with strong Sports Activity tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Padel (sport) profile in Germany.

Audience size
691K
in Germany
Gender
35.1%♀
64.9% male
Age
33.8
average years
Country rank
#8951
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Padel (sport) fans

35.1% are female, 64.9% are male, average age 33.8.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Padel (sport) audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age33.8
Estimated audience size690,794
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Padel (sport) audience in Germany
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Padel (sport) audience comes from Germany.

Worldwide audience distribution share by country for Padel (sport)
CountryShare
Spain22.5%
Italy14.2%
Sweden6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Padel (sport) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Padel (sport) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.84×
02Nordrhein-Westfalen~300K1.66×
03Schleswig-Holstein~30K1.40×
04Baden-Württemberg~100K1.38×
05Bayern~100K1.23×
06Hessen~60K1.23×
07Niedersachsen~80K1.22×
08Rheinland-Pfalz~30K1.00×
09Bremen~6K1.00×
10Berlin~30K0.90×
11Saarland~7K0.78×
12Sachsen~20K0.62×
13Brandenburg~10K0.56×
14Sachsen-Anhalt~9K0.51×
15Thüringen~8K0.48×
16Mecklenburg-Vorpommern~6K0.47×
Fig. 06

Affinity by region

Affinity by region — Padel (sport), Germany
0.47×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Padel (sport) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Padel (sport) audience
#·InterestCategoryAffinity×
01Stan WawrinkaSports29.87×
02Paddle tennisSports20.81×
03Alexander ZverevSports12.14×
04Roland GarrosSports12.09×
05Iga SwiatekSports10.12×
06Everton F.C.Sports9.93×
07Jan-Lennard StruffSports9.28×
08Jannik SinnerSports8.50×
09The Championships, WimbledonSports8.39×
10Australian OpenSports8.22×
11Aryna SabalenkaSports7.32×
12US Open (tennis)Sports6.19×
13Müller (company)Food & Beverages5.34×
14Novak DjokovicSports5.12×
15Manuel NeuerSports3.39×
16Netto Marken-DiscountShopping3.14×
17Real Madrid C.F.Sports2.27×
18Borussia DortmundSports2.21×
19FIFA World CupSports1.90×
20UEFA Champions LeagueSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Padel (sport) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Padel (sport) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.25×
Community OrientationOPEN1.15×
Luxury OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Padel (sport) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Convenience OrientationPREMIUM0.78×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Padel (sport) have in Germany?

Padel (sport) has an estimated audience of 690,794 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Padel (sport) fans?

35.1% of Padel (sport) fans are female, 64.9% are male, with an average age of 33.8 years.

03

Which brands do Padel (sport) fans like most?

Padel (sport) fans show strongest brand affinity for Alexander Zverev (12.14×), Müller (company) (5.34×), and Jannik Sinner (8.5×) over the country average.

04

Where do Padel (sport) fans live in Germany?

Padel (sport) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Padel (sport) fans also like?

Beyond Padel (sport) itself, the audience over-indexes on Müller (company) (5.34×), Jannik Sinner (8.5×), Netto Marken-Discount (3.14×), and Roland Garros (12.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Padel (sport) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Padel (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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