Padel (sport) Audience in United States
Padel (sport) has an estimated audience of 1,495,814 people in United States. 38.2% are female, 61.8% are male, average age 36.2. Top brand affinities: Beach tennis, Tennis Warehouse, Brawl Stars, Jannik Sinner, Iga Swiatek.
Top brand affinities include Beach tennis, Tennis Warehouse, Brawl Stars, with strongest over-indexing on Beach tennis (63.4× the country average). Demographically, the Padel (sport) audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Sports · Type: Topic
Demographics of Padel (sport) fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 36.2 |
| Estimated audience size | 1,495,814 |
Audience persona
The typical Padel (sport) fan in United States is more male, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Beach tennis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beach tennis | 63.4× | Sports |
| Tennis Warehouse | 24.06× | Shopping |
| Brawl Stars | 30.65× | Games |
| Jannik Sinner | 6.88× | Sports |
| Iga Swiatek | 9.53× | Sports |
| Xel-Ha Park | 37.6× | Travel & Leisure |
| Wild Wadi Water Park | 53.02× | Travel & Leisure |
| Coco Gauff | 4.84× | Sports |
| Beach handball | 32.58× | Sports |
| American Cruise Lines | 13.08× | Travel & Leisure |
| Carnival Cruises | 4.48× | Travel & Leisure |
| Aryna Sabalenka | 6.78× | Sports |
| The Championships, Wimbledon | 6.29× | Sports |
| J. D. Power | 18.86× | Cars & Mobility |
| Holiday World & Splashin' Safari | 21.17× | Travel & Leisure |
| Novak Djokovic | 6.01× | Sports |
| Tennis Channel | 10.49× | Sports |
| MSC Cruises | 5.63× | Travel & Leisure |
| Schlitterbahn | 13.99× | Business & Career |
| WhiteWater World | 31.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Risk Appetite | THRILL | 1.37 |
| Quality Awareness | PREMIUM | 1.3 |
| Luxury Orientation | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.5% |
| Italy | 14.2% |
| Sweden | 6.7% |
See Padel (sport) audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Padel (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.