Rascasse Audience Intelligence

Padel (sport) Audience in United States

A data profile of the people who buy, follow and care about Padel (sport) in United States — modelled from more than twelve digital signal sources. Padel (sport) has an estimated audience of 1,495,814 people in United States.

#7303among Topic in United States#1614in Sports

The average Padel (sport) fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Beach tennis, Tennis Warehouse, Brawl Stars, with strongest over-indexing on Beach tennis (63.4× the country average).

Demographically, the Padel (sport) audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Padel (sport) fan in United States is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Beach tennis.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Padel (sport) profile in United States.

Audience size
1.5M
in United States
Gender
38.2%♀
61.8% male
Age
36.2
average years
Country rank
#17807
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Padel (sport) fans

38.2% are female, 61.8% are male, average age 36.2.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Padel (sport) audience in United States
MetricValue
Female38.2%
Male61.8%
Average age36.2
Estimated audience size1,495,814
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Padel (sport) audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Padel (sport) audience comes from United States.

Worldwide audience distribution share by country for Padel (sport)
CountryShare
Spain22.5%
Italy14.2%
Sweden6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Padel (sport) audience in United States is strongest.

Fig. 05

Top regions by affinity

Padel (sport) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.99×
02Arizona~50K1.62×
03Colorado~40K1.62×
04Florida~200K1.53×
05California~200K1.41×
06Connecticut~20K1.39×
07Rhode Island~6K1.28×
08South Carolina~30K1.27×
09New York~100K1.23×
10Washington, District of Columbia~5K1.21×
11Illinois~60K1.19×
12Oregon~20K1.19×
13Texas~200K1.18×
14New Jersey~40K1.18×
15Washington~30K1.16×
16Massachusetts~30K1.11×
17North Carolina~50K1.09×
18Virginia~40K1.09×
19Georgia~50K1.08×
20Hawaii~7K1.07×
21Pennsylvania~50K1.05×
22Delaware~4K1.04×
23Maryland~30K1.02×
24Maine~5K1.01×
25Vermont~3K1.01×
26Minnesota~20K0.97×
27Montana~4K0.95×
28Indiana~30K0.94×
29Idaho~7K0.94×
30Nevada~10K0.93×
31Ohio~40K0.92×
32Alaska~3K0.91×
33Tennessee~30K0.89×
34New Mexico~7K0.89×
35New Hampshire~5K0.88×
36North Dakota~3K0.88×
37South Dakota~3K0.87×
38Kansas~10K0.86×
39Michigan~30K0.85×
40Wisconsin~20K0.84×
41Nebraska~6K0.84×
42Kentucky~20K0.81×
43West Virginia~6K0.81×
44Missouri~20K0.80×
45Arkansas~10K0.79×
46Louisiana~10K0.77×
47Oklahoma~10K0.76×
48Iowa~9K0.76×
49Mississippi~9K0.75×
50Alabama~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Padel (sport), United States
0.71×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Padel (sport) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Padel (sport) audience
#·InterestCategoryAffinity×
01Beach tennisSports63.40×
02Wild Wadi Water ParkTravel & Leisure53.02×
03Xel-Ha ParkTravel & Leisure37.60×
04Beach handballSports32.58×
05Brawl StarsGames30.65×
06Tennis WarehouseShopping24.06×
07Holiday World & Splashin' SafariTravel & Leisure21.17×
08J. D. PowerCars & Mobility18.86×
09SchlitterbahnBusiness & Career13.99×
10American Cruise LinesTravel & Leisure13.08×
11Tennis ChannelSports10.49×
12Iga SwiatekSports9.53×
13Jannik SinnerSports6.88×
14Aryna SabalenkaSports6.78×
15The Championships, WimbledonSports6.29×
16Novak DjokovicSports6.01×
17MSC CruisesTravel & Leisure5.63×
18Coco GauffSports4.84×
19Carnival CruisesTravel & Leisure4.48×
20US Open (tennis)Sports4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Padel (sport) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Padel (sport) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.13×
SustainabilityBALANCE1.09×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Padel (sport) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.82×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Padel (sport) have in United States?

Padel (sport) has an estimated audience of 1,495,814 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Padel (sport) fans?

38.2% of Padel (sport) fans are female, 61.8% are male, with an average age of 36.2 years.

03

Which brands do Padel (sport) fans like most?

Padel (sport) fans show strongest brand affinity for Beach tennis (63.4×), Tennis Warehouse (24.06×), and Brawl Stars (30.65×) over the country average.

04

Where do Padel (sport) fans live in United States?

Padel (sport) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Padel (sport) fans also like?

Beyond Padel (sport) itself, the audience over-indexes on Tennis Warehouse (24.06×), Brawl Stars (30.65×), Jannik Sinner (6.88×), and Iga Swiatek (9.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Padel (sport) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Padel (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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