Schlitterbahn Audience in United States

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Schlitterbahn has an estimated audience of 881,453 people in United States. 58.5% are female, 41.5% are male, average age 36.3. Top regions: Texas, Louisiana, California. Top brand affinities: Hibachi, Building envelope, Goop, Governor of Michigan, Nebraska.

The average Schlitterbahn fan in United States is 36.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Hibachi, Building envelope, Goop, with strongest over-indexing on Hibachi (19.54× the country average). Demographically, the Schlitterbahn audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Schlitterbahn fans

Demographic split for Schlitterbahn audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.3
Estimated audience size881,453

Audience persona

The typical Schlitterbahn fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Schlitterbahn in United States
RegionReachAffinity
Texas661,09019.18×
Louisiana56,2804.95×
California31,3020.32×
Oklahoma23,9242.44×
Florida23,0650.39×
Missouri17,7741.25×
Kansas13,7941.99×
Illinois12,6850.43×
New York11,7740.24×
Colorado11,1540.8×
Ohio10,1140.37×
Arizona9,4440.52×
Arkansas9,4011.29×
Georgia9,2010.34×
Tennessee8,9350.51×
New Mexico8,3071.88×
Pennsylvania8,1850.28×
Washington8,1810.46×
North Carolina8,0620.3×
Virginia7,8600.37×
Michigan7,4780.32×
Alabama7,0240.57×
Indiana5,6870.35×
Mississippi5,3080.73×
Oregon4,8840.48×
Utah4,7420.6×
Minnesota4,6380.37×
Wisconsin4,5070.34×
Massachusetts4,4170.25×
New Jersey4,3190.19×
Nebraska4,2340.96×
Iowa4,0960.56×
Maryland4,0840.27×
South Carolina4,0460.31×
Kentucky3,6730.33×
Nevada3,5870.42×
Hawaii2,4160.64×
Connecticut1,9740.22×
Idaho1,6910.38×
Washington, District of Columbia1,2460.47×
Alaska1,1360.6×
Montana1,1290.46×
West Virginia1,0380.25×
South Dakota9040.44×
New Hampshire9030.26×
North Dakota8920.49×
Maine7680.24×
Rhode Island6770.24×
Wyoming6060.46×
Delaware5140.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schlitterbahn audience
BrandAffinityCategory
Hibachi19.54×Food & Beverages
Building envelope20×Home & Garden
Goop9.62×Internet & Social Media
Governor of Michigan12.32×Politics & Society
Nebraska4.28×Travel & Leisure
Nationality2.83×Politics & Society
Vocal harmony5.92×Music & Radio
Historic site5.5×Arts & Culture
Fairy godmother8.92×Literature
Kevin Harrington (entrepreneur)34.56×Business & Career
Grinch4.77×Movies & TV
Wok7.55×Food & Beverages
headspace9.9×Health
Google Home6.77×Technology & Electronics
Kendra Scott2.91×Fashion & Accessoires
Grace Slick8.55×Music & Radio
La Jolla8.99×Travel & Leisure
Harlow11.25×Travel & Leisure
Cherish (group)9.75×Music & Radio
Hardik Pandya12.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schlitterbahn audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
ExtroversionTHRILL1.41
Community OrientationOPEN1.33
Convenience OrientationPREMIUM1.25
Price SensitivityPREMIUM1.19
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Schlitterbahn
CountryShare
United States91.2%
United Kingdom1.7%
Germany1.7%

See Schlitterbahn audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Schlitterbahn have in United States?

Schlitterbahn has an estimated audience of 881,453 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Schlitterbahn fans?

58.5% of Schlitterbahn fans are female, 41.5% are male, with an average age of 36.3 years.

Which brands do Schlitterbahn fans like most?

Schlitterbahn fans show strongest brand affinity for Hibachi (19.54×), Building envelope (20×), and Goop (9.62×) over the country average.

Where do Schlitterbahn fans live in United States?

Schlitterbahn fans in United States are most concentrated in Texas (reach 661,090), Louisiana (reach 56,280), and California (reach 31,302). These three regions account for the largest share of the active audience.

What other brands do Schlitterbahn fans also like?

Beyond Schlitterbahn itself, the audience over-indexes on Building envelope (20×), Goop (9.62×), Governor of Michigan (12.32×), and Nebraska (4.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schlitterbahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.