Rascasse Audience Intelligence

Schlitterbahn Target Market in United States

A data profile of the people who buy, follow and care about Schlitterbahn in United States — modelled from more than twelve digital signal sources. Schlitterbahn has an estimated audience of 885,329 people in United States.

#2620among Brand in United States#1653in Business & Career

The average Schlitterbahn fan in United States is 36.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, California.

Top brand affinities include Whataburger, Dollywood, Beach tennis, with strongest over-indexing on Whataburger (6.75× the country average).

Demographically, the Schlitterbahn audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Schlitterbahn fan in United States is more female, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schlitterbahn profile in United States.

Audience size
885K
in United States
Gender
58.5%♀
41.5% male
Age
36.3
average years
Country rank
#25674
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schlitterbahn

58.5% are female, 41.5% are male, average age 36.3.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Schlitterbahn audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.3
Estimated audience size885,329
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Schlitterbahn audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3927%
40-4921%
50+9%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Schlitterbahn audience comes from United States.

Worldwide audience distribution share by country for Schlitterbahn
CountryShare
United States90.8%
Germany1.9%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schlitterbahn audience in United States is strongest.

Fig. 05

Top regions by affinity

Schlitterbahn customers by region in United States
#RegionReachAffinity×
01Texas~700K18.58×
02Louisiana~50K4.78×
03Oklahoma~30K2.60×
04New Mexico~8K1.92×
05Kansas~10K1.81×
06Arkansas~9K1.27×
07Missouri~20K1.16×
08Nebraska~4K0.95×
09Colorado~10K0.87×
10Mississippi~6K0.81×
11Alaska~2K0.80×
12North Dakota~1K0.73×
13South Dakota~1K0.72×
14Vermont~1K0.71×
15Hawaii~3K0.68×
16Montana~2K0.67×
17Utah~5K0.66×
18Iowa~5K0.64×
19Delaware~2K0.62×
20Alabama~8K0.61×
21Rhode Island~2K0.60×
22Washington, District of Columbia~2K0.60×
23Idaho~3K0.58×
24Maine~2K0.58×
25West Virginia~2K0.57×
26New Hampshire~2K0.57×
27Arizona~10K0.56×
28Oregon~6K0.55×
29Tennessee~10K0.54×
30Washington~9K0.52×
31Nevada~4K0.51×
32Kentucky~5K0.46×
33Minnesota~6K0.45×
34Illinois~10K0.44×
35Indiana~7K0.44×
36Wisconsin~6K0.42×
37South Carolina~6K0.42×
38Florida~20K0.41×
39Ohio~10K0.41×
40Georgia~10K0.40×
41Virginia~9K0.40×
42Connecticut~4K0.40×
43North Carolina~10K0.37×
44Michigan~9K0.37×
45Maryland~6K0.36×
46Massachusetts~6K0.34×
47California~30K0.33×
48Pennsylvania~9K0.32×
49New York~10K0.28×
50New Jersey~6K0.28×
Fig. 06

Affinity by region

Affinity by region — Schlitterbahn, United States
0.28×1.00×18.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schlitterbahn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schlitterbahn audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure50.34×
02Beach tennisSports39.91×
03Soldier FieldSports35.35×
04DollywoodTravel & Leisure23.49×
05Lambeau FieldSports16.77×
06Padel (sport)Sports13.99×
07Indoor water parkTravel & Leisure12.77×
08Emmy RossumMovies & TV8.64×
09Universal Studios FloridaTravel & Leisure7.89×
10Cold Stone CreameryFood & Beverages7.55×
11Celebrity CruisesTravel & Leisure7.25×
12Royal Caribbean Cruises Ltd.Travel & Leisure6.80×
13WhataburgerFood & Beverages6.75×
14Houston TexansSports4.11×
15Water parkTravel & Leisure3.99×
16San Antonio SpursSports3.53×
17Five BelowShopping2.82×
18United AirlinesTravel & Leisure2.72×
19Pizza HutFood & Beverages2.61×
20Planet FitnessSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schlitterbahn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schlitterbahn audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
Community OrientationOPEN1.62×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schlitterbahn audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schlitterbahn's target market in United States?

Schlitterbahn's target market in United States covers an estimated 885,329 people, concentrated in Texas and Louisiana.

02

What is the gender split and age of Schlitterbahn customers?

58.5% of the Schlitterbahn audience are female, 41.5% are male, with an average age of 36.3 years.

03

Which brands do Schlitterbahn fans like most?

Schlitterbahn fans show strongest brand affinity for Whataburger (6.75×), Dollywood (23.49×), and Beach tennis (39.91×) over the country average.

04

Where do Schlitterbahn fans live in United States?

Schlitterbahn fans in United States are most concentrated in Texas (reach ~700K), Louisiana (reach ~50K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Schlitterbahn fans also like?

Beyond Schlitterbahn itself, the audience over-indexes on Dollywood (23.49×), Beach tennis (39.91×), Aquarium of the Pacific (50.34×), and Royal Caribbean Cruises Ltd. (6.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Schlitterbahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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