Beach tennis Audience in United States

Beach tennis logo

Beach tennis has an estimated audience of 543,261 people in United States. 50.9% are female, 49.1% are male, average age 34.0. Top regions: Florida, California, New York. Top brand affinities: Xel-Ha Park, Wild Wadi Water Park, Beach handball, American Cruise Lines, Holiday World & Splashin' Safari.

The average Beach tennis fan in United States is 34.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Xel-Ha Park, Wild Wadi Water Park, Beach handball, with strongest over-indexing on Xel-Ha Park (110.92× the country average). Demographically, the Beach tennis audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Beach tennis fans

Demographic split for Beach tennis audience in United States
MetricValue
Female50.9%
Male49.1%
Average age34.0
Estimated audience size543,261

Audience persona

The typical Beach tennis fan in United States is balanced, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Xel-Ha Park.

Top regions in United States

Top regions ranked by reach for Beach tennis in United States
RegionReachAffinity
Florida185,2885.04×
California129,6062.17×
New York44,8591.48×
Texas43,1120.92×
Massachusetts22,2422.08×
North Carolina18,7591.15×
Georgia18,5161.11×
Illinois18,4401.02×
New Jersey16,4071.19×
Virginia13,8441.05×
Pennsylvania13,8060.75×
Michigan12,6440.89×
Ohio10,9520.65×
Maryland10,6021.14×
Washington9,9120.91×
Colorado8,4720.99×
Connecticut7,8861.45×
Arizona7,3720.66×
Missouri7,0260.8×
South Carolina6,9360.85×
Tennessee6,8830.63×
Minnesota6,1070.78×
Utah6,0801.25×
Indiana5,9630.6×
Wisconsin5,1030.62×
Oregon4,3330.7×
Nevada4,2170.8×
Alabama3,7740.5×
Kansas3,4770.81×
Louisiana3,4760.5×
Hawaii3,3211.42×
Washington, District of Columbia3,0441.86×
Kentucky3,0080.44×
Oklahoma2,7170.45×
Iowa2,3580.53×
Rhode Island1,9681.14×
New Hampshire1,8610.87×
Arkansas1,8520.41×
Mississippi1,8240.41×
West Virginia1,7210.68×
Idaho1,4900.55×
Nebraska1,4750.54×
Delaware1,3800.92×
Maine1,3690.7×
Alaska1,2881.11×
Montana1,2160.81×
South Dakota1,1080.88×
Vermont1,0941.15×
North Dakota1,0790.97×
Wyoming1,0441.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beach tennis audience
BrandAffinityCategory
Xel-Ha Park110.92×Travel & Leisure
Wild Wadi Water Park157.08×Travel & Leisure
Beach handball95.3×Sports
American Cruise Lines37.64×Travel & Leisure
Holiday World & Splashin' Safari61.73×Travel & Leisure
Carnival Cruises11.72×Travel & Leisure
WhiteWater World92.22×Travel & Leisure
Schlitterbahn39.91×Business & Career
Sunway Lagoon152.26×Travel & Leisure
MSC Cruises14.51×Travel & Leisure
Therme Erding127.7×Travel & Leisure
Adventure Island (water park)50.11×Travel & Leisure
Tennis Warehouse28.82×Shopping
Beach Life40.65×Games
Royal Caribbean Cruises Ltd.8.27×Travel & Leisure
Magic Kingdom11.68×Games
Fred. Olsen Cruise Lines57.11×Cars & Mobility
Beach Park (water park)39.23×Travel & Leisure
Windstar Cruises27.34×Travel & Leisure
Deep diving29.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beach tennis audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.55
Sports ActivityPOWER1.33
TravellingTHRILL1.28
Quality AwarenessPREMIUM1.2
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Beach tennis
CountryShare
Brazil36.6%
United States10.6%
Italy9.6%

See Beach tennis audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Beach tennis have in United States?

Beach tennis has an estimated audience of 543,261 people in United States, concentrated in Florida and California.

What is the gender split and age of Beach tennis fans?

50.9% of Beach tennis fans are female, 49.1% are male, with an average age of 34.0 years.

Which brands do Beach tennis fans like most?

Beach tennis fans show strongest brand affinity for Xel-Ha Park (110.92×), Wild Wadi Water Park (157.08×), and Beach handball (95.3×) over the country average.

Where do Beach tennis fans live in United States?

Beach tennis fans in United States are most concentrated in Florida (reach 185,288), California (reach 129,606), and New York (reach 44,859). These three regions account for the largest share of the active audience.

What other brands do Beach tennis fans also like?

Beyond Beach tennis itself, the audience over-indexes on Wild Wadi Water Park (157.08×), Beach handball (95.3×), American Cruise Lines (37.64×), and Holiday World & Splashin' Safari (61.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beach tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.