Beach Life Audience in United States

Beach Life logo

Beach Life has an estimated audience of 610,379 people in United States. 59.0% are female, 41.0% are male, average age 35.7. Top regions: California, Florida, North Carolina. Top brand affinities: Electrolyte, Historic site, Goop, Fairy godmother, Governor of Michigan.

The average Beach Life fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, North Carolina. Top brand affinities include Electrolyte, Historic site, Goop, with strongest over-indexing on Electrolyte (12.68× the country average). Demographically, the Beach Life audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Beach Life fans

Demographic split for Beach Life audience in United States
MetricValue
Female59.0%
Male41.0%
Average age35.7
Estimated audience size610,379

Audience persona

The typical Beach Life fan in United States is more female, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Beach Life in United States
RegionReachAffinity
California457,7858.1×
Florida50,1951.21×
North Carolina43,8832.39×
Texas27,9840.53×
South Carolina19,9112.17×
New York18,9640.56×
Pennsylvania11,3160.55×
Georgia11,0110.59×
Illinois10,6140.52×
Ohio9,5010.51×
Washington9,4500.77×
Virginia9,1340.61×
Colorado7,8040.81×
Tennessee7,5200.61×
Arizona7,4130.59×
New Jersey6,7220.43×
Nevada6,6231.12×
Alabama6,4770.76×
Michigan6,3630.4×
Massachusetts6,3530.53×
Maryland6,1110.58×
Missouri5,2390.53×
Oregon5,1030.73×
Indiana4,8500.43×
Louisiana4,5660.58×
Kentucky4,1820.55×
Minnesota3,9740.45×
Wisconsin3,9340.43×
Utah3,3290.61×
Hawaii3,2061.22×
Oklahoma3,1870.47×
Arkansas3,0420.6×
Mississippi2,9350.58×
Idaho2,7970.91×
Connecticut2,6020.43×
Iowa2,4790.49×
Kansas2,4240.5×
West Virginia2,4230.85×
Alaska2,4181.85×
Delaware2,3021.37×
Montana2,1081.24×
South Dakota2,0801.47×
North Dakota2,0261.62×
New Hampshire1,9960.83×
Wyoming1,9602.17×
Nebraska1,9550.64×
New Mexico1,9450.64×
Rhode Island1,9280.99×
Maine1,9260.88×
Vermont1,8961.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beach Life audience
BrandAffinityCategory
Electrolyte12.68×Health
Historic site9.79×Arts & Culture
Goop9.09×Internet & Social Media
Fairy godmother11.94×Literature
Governor of Michigan11.76×Politics & Society
Gothic Lolita64.64×Fashion & Accessoires
UK garage8.25×Music & Radio
Voter registration6.82×Politics & Society
Dog breed1.67×Pets & Animals
headspace12.26×Health
Vocal harmony5.89×Music & Radio
Cherish (group)13.34×Music & Radio
Wok7.38×Food & Beverages
Grinch4.41×Movies & TV
Hibachi8.32×Food & Beverages
Google Home6.78×Technology & Electronics
Elsword16.42×Games
Hipster9.41×Politics & Society
Hardik Pandya14.6×Sports
Kikar HaShabbat15.86×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beach Life audience
TraitClusterScore
Risk AppetiteTHRILL2.46
TravellingTHRILL2.38
Luxury OrientationPREMIUM2.28
Design AffinityPREMIUM2.18
Pet OwnershipJOY2.16
LGBTQ+ IdentityOPEN2.06

Worldwide distribution

Worldwide audience distribution share by country for Beach Life
CountryShare
United States62.8%
Germany8.1%
Brazil7.3%

See Beach Life audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Beach Life have in United States?

Beach Life has an estimated audience of 610,379 people in United States, concentrated in California and Florida.

What is the gender split and age of Beach Life fans?

59.0% of Beach Life fans are female, 41.0% are male, with an average age of 35.7 years.

Which brands do Beach Life fans like most?

Beach Life fans show strongest brand affinity for Electrolyte (12.68×), Historic site (9.79×), and Goop (9.09×) over the country average.

Where do Beach Life fans live in United States?

Beach Life fans in United States are most concentrated in California (reach 457,785), Florida (reach 50,195), and North Carolina (reach 43,883). These three regions account for the largest share of the active audience.

What other brands do Beach Life fans also like?

Beyond Beach Life itself, the audience over-indexes on Historic site (9.79×), Goop (9.09×), Fairy godmother (11.94×), and Governor of Michigan (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beach Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.