Rascasse Audience Intelligence

Beach Life Audience in United States

A data profile of the people who buy, follow and care about Beach Life in United States — modelled from more than twelve digital signal sources. Beach Life has an estimated audience of 610,590 people in United States.

#236among Video game in United States#401among Video / Board Game in United States#686in Games

The average Beach Life fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, Florida.

Top brand affinities include Arrow, FlightAware, Beach tennis, with strongest over-indexing on Arrow (105.65× the country average).

Demographically, the Beach Life audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beach Life fan in United States is more female, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Arrow.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beach Life profile in United States.

Audience size
611K
in United States
Gender
59.0%♀
41.0% male
Age
35.7
average years
Country rank
#32467
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beach Life fans

59.0% are female, 41.0% are male, average age 35.7.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Beach Life audience in United States
MetricValue
Female59.0%
Male41.0%
Average age35.7
Estimated audience size610,590
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Beach Life audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Beach Life audience comes from United States.

Worldwide audience distribution share by country for Beach Life
CountryShare
United States62.8%
Germany8.1%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beach Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Beach Life fans by region: top regions in United States
#RegionReachAffinity×
01California~500K9.07×
02North Carolina~60K3.14×
03South Carolina~20K1.98×
04Vermont~1K1.13×
05Alaska~1K1.12×
06North Dakota~1K1.09×
07South Dakota~2K1.07×
08Delaware~2K1.06×
09Nevada~6K1.05×
10Hawaii~3K1.04×
11Florida~40K1.03×
12Montana~2K1.03×
13Rhode Island~2K1.00×
14Idaho~3K0.98×
15West Virginia~3K0.98×
16New Hampshire~2K0.97×
17Maine~2K0.97×
18Washington, District of Columbia~2K0.95×
19Nebraska~3K0.93×
20New Mexico~3K0.93×
21Mississippi~5K0.92×
22Arkansas~5K0.91×
23Kansas~4K0.90×
24Colorado~9K0.89×
25Alabama~8K0.89×
26Oregon~6K0.89×
27Iowa~4K0.89×
28Washington~10K0.88×
29Oklahoma~6K0.88×
30Utah~5K0.88×
31Louisiana~7K0.87×
32Kentucky~7K0.87×
33Connecticut~5K0.86×
34Arizona~10K0.83×
35Tennessee~10K0.82×
36Missouri~8K0.82×
37Wisconsin~8K0.82×
38Minnesota~7K0.81×
39Indiana~9K0.80×
40Maryland~8K0.80×
41Virginia~10K0.79×
42Massachusetts~9K0.77×
43Georgia~10K0.75×
44Ohio~10K0.74×
45Michigan~10K0.74×
46New Jersey~10K0.73×
47Pennsylvania~10K0.71×
48Illinois~10K0.70×
49New York~20K0.65×
50Texas~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Beach Life, United States
0.61×1.00×9.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beach Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beach Life audience
#·InterestCategoryAffinity×
01ArrowMovies & TV105.65×
02Beach tennisSports40.65×
03Private JetsCars & Mobility20.00×
04Cultural tourismTravel & Leisure20.00×
05Drone racingSports20.00×
06Cathay PacificTravel & Leisure16.20×
07International educationBusiness & Career15.35×
08Padel (sport)Sports14.12×
09BodrumTravel & Leisure13.19×
10FlightAwareTravel & Leisure12.14×
11Stitch!Movies & TV10.39×
12Arabic coffeeFood & Beverages9.75×
13Long weekendTravel & Leisure9.55×
14StaycationHome & Garden7.56×
15Royal Caribbean Cruises Ltd.Travel & Leisure5.92×
16Seaside resortTravel & Leisure5.06×
17Road tripTravel & Leisure4.58×
18Summer vacationTravel & Leisure4.25×
19SwimmingSports3.12×
20IKEAHome & Garden2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beach Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beach Life audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.21×
Risk AppetiteTHRILL2.11×
Community OrientationOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beach Life audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Family OrientationCONSERVATISM0.88×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beach Life have in United States?

Beach Life has an estimated audience of 610,590 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Beach Life fans?

59.0% of Beach Life fans are female, 41.0% are male, with an average age of 35.7 years.

03

Which brands do Beach Life fans like most?

Beach Life fans show strongest brand affinity for Arrow (105.65×), FlightAware (12.14×), and Beach tennis (40.65×) over the country average.

04

Where do Beach Life fans live in United States?

Beach Life fans in United States are most concentrated in California (reach ~500K), North Carolina (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Beach Life fans also like?

Beyond Beach Life itself, the audience over-indexes on FlightAware (12.14×), Beach tennis (40.65×), International education (15.35×), and Stitch! (10.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beach Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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