Rascasse Audience Intelligence

Long weekend Audience in United States

A data profile of the people who buy, follow and care about Long weekend in United States — modelled from more than twelve digital signal sources. Long weekend has an estimated audience of 4,068,388 people in United States.

#36among Travel type in United States#4279among Topic in United States#666in Travel & Leisure

The average Long weekend fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Expedia, Road trip, Food and drink, with strongest over-indexing on Expedia (6.45× the country average).

Demographically, the Long weekend audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Long weekend fan in United States is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Expedia.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long weekend profile in United States.

Audience size
4.1M
in United States
Gender
66.5%♀
33.5% male
Age
39.3
average years
Country rank
#7947
Topic in United States
Fig. 01

Search interest · 12-month trend

+346%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long weekend fans

66.5% are female, 33.5% are male, average age 39.3.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Long weekend audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.3
Estimated audience size4,068,388
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Long weekend audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Long weekend audience comes from United States.

Worldwide audience distribution share by country for Long weekend
CountryShare
United States28.4%
United Kingdom14.2%
Australia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long weekend audience in United States is strongest.

Fig. 05

Top regions by affinity

Long weekend fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.97×
02California~900K1.95×
03Massachusetts~200K1.89×
04New York~400K1.66×
05New Jersey~200K1.64×
06Virginia~100K1.37×
07Washington, District of Columbia~20K1.27×
08Connecticut~50K1.21×
09Texas~400K1.17×
10Illinois~200K1.17×
11Rhode Island~20K1.17×
12Oregon~50K1.16×
13Arizona~90K1.09×
14Georgia~100K1.08×
15Maryland~80K1.07×
16Pennsylvania~100K1.02×
17New Hampshire~20K1.02×
18Delaware~10K1.01×
19Florida~300K0.99×
20North Carolina~100K0.99×
21Minnesota~60K0.99×
22Hawaii~20K0.99×
23Alaska~9K0.99×
24Vermont~7K0.99×
25Ohio~100K0.98×
26Colorado~60K0.98×
27Maine~10K0.97×
28North Dakota~8K0.96×
29Arkansas~30K0.95×
30South Dakota~9K0.95×
31Michigan~100K0.93×
32West Virginia~20K0.93×
33Montana~10K0.93×
34Nevada~40K0.92×
35Kansas~30K0.92×
36Idaho~20K0.92×
37New Mexico~20K0.92×
38Tennessee~70K0.91×
39Utah~30K0.91×
40Nebraska~20K0.90×
41Missouri~60K0.89×
42Alabama~50K0.89×
43Iowa~30K0.89×
44Wisconsin~50K0.88×
45South Carolina~50K0.85×
46Mississippi~30K0.84×
47Indiana~60K0.83×
48Kentucky~40K0.83×
49Louisiana~40K0.82×
50Oklahoma~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Long weekend, United States
0.82×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long weekend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long weekend audience
#·InterestCategoryAffinity×
01Lonely PlanetTravel & Leisure9.58×
02There Will Be BloodMovies & TV9.40×
03ExpediaTravel & Leisure6.45×
04Backpacking (travel)Travel & Leisure5.12×
05Road tripTravel & Leisure4.89×
06Travel websiteTravel & Leisure4.34×
07Fashion NovaShopping3.27×
08TripAdvisorTravel & Leisure3.08×
09AnthropologieShopping2.73×
10Nordstrom rackFashion & Accessoires2.68×
11Macy'sShopping2.54×
12T.J.MaxxShopping2.31×
13MarshallsFashion & Accessoires2.27×
14Outdoor enthusiastSports2.25×
15AirbnbTravel & Leisure1.97×
16NordstromShopping1.89×
17Kohl'sShopping1.69×
18Food and drinkFood & Beverages1.55×
19Sales promotionShopping1.55×
20ShoesFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long weekend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long weekend audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.91×
Design AffinityPREMIUM1.68×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long weekend audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.69×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long weekend have in United States?

Long weekend has an estimated audience of 4,068,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Long weekend fans?

66.5% of Long weekend fans are female, 33.5% are male, with an average age of 39.3 years.

03

Which brands do Long weekend fans like most?

Long weekend fans show strongest brand affinity for Expedia (6.45×), Road trip (4.89×), and Food and drink (1.55×) over the country average.

04

Where do Long weekend fans live in United States?

Long weekend fans in United States are most concentrated in California (reach ~900K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Long weekend fans also like?

Beyond Long weekend itself, the audience over-indexes on Road trip (4.89×), Food and drink (1.55×), Macy's (2.54×), and Lonely Planet (9.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Long weekend audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Long weekend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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