Long weekend Audience in United States

Long weekend logo

Long weekend has an estimated audience of 4,068,388 people in United States. 66.5% are female, 33.5% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Expedia, Road trip, Food and drink, Macy's, Lonely Planet.

The average Long weekend fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Expedia, Road trip, Food and drink, with strongest over-indexing on Expedia (6.45× the country average). Demographically, the Long weekend audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Long weekend fans

Demographic split for Long weekend audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.3
Estimated audience size4,068,388

Audience persona

The typical Long weekend fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Expedia.

Top regions in United States

Top regions ranked by reach for Long weekend in United States
RegionReachAffinity
California933,2662.09×
Texas439,3111.26×
New York412,4541.81×
Florida277,8361.01×
New Jersey186,3241.8×
Massachusetts172,8752.16×
Illinois172,2571.27×
Washington168,3292.06×
Virginia150,4471.52×
Pennsylvania142,9481.04×
Georgia135,0581.08×
North Carolina124,6491.02×
Ohio119,1570.95×
Arizona99,8391.2×
Michigan93,3080.88×
Maryland79,1421.13×
Tennessee69,0100.85×
Colorado63,3190.99×
Oregon58,4491.25×
Minnesota54,6940.94×
Missouri52,1390.8×
Indiana49,5300.67×
Connecticut48,3521.18×
Wisconsin43,9370.72×
Alabama40,8920.72×
South Carolina40,3360.66×
Kentucky37,4180.73×
Nevada33,5650.85×
Louisiana28,2410.54×
Oklahoma27,5960.61×
Utah27,4490.75×
Arkansas26,3360.79×
Kansas23,6820.74×
Iowa20,9490.63×
Washington, District of Columbia19,7851.62×
Rhode Island19,4721.5×
Hawaii16,9630.97×
New Hampshire16,8041.05×
Mississippi15,5280.46×
Nebraska13,6340.67×
New Mexico12,1600.6×
Maine12,0470.83×
Delaware10,7950.96×
Idaho10,2240.5×
West Virginia8,7410.46×
Montana7,6040.67×
Alaska7,5590.87×
South Dakota6,5040.69×
Vermont5,9280.83×
North Dakota5,8460.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Long weekend audience
BrandAffinityCategory
Expedia6.45×Travel & Leisure
Road trip4.89×Travel & Leisure
Food and drink1.55×Food & Beverages
Macy's2.54×Shopping
Lonely Planet9.58×Travel & Leisure
Backpacking (travel)5.12×Travel & Leisure
Fashion Nova3.27×Shopping
Travel website4.34×Travel & Leisure
Nordstrom rack2.68×Fashion & Accessoires
Marshalls2.27×Fashion & Accessoires
Airbnb1.97×Travel & Leisure
There Will Be Blood9.4×Movies & TV
Shoes1.51×Fashion & Accessoires
T.J.Maxx2.31×Shopping
Outdoor enthusiast2.25×Sports
Sales promotion1.55×Shopping
TripAdvisor3.08×Travel & Leisure
Nordstrom1.89×Shopping
Kohl's1.69×Shopping
Anthropologie2.73×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Long weekend audience
TraitClusterScore
Quality AwarenessPREMIUM2.06
Design AffinityPREMIUM1.97
Luxury OrientationPREMIUM1.78
IndulgenceJOY1.54
TravellingTHRILL1.54
SustainabilityBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Long weekend
CountryShare
United States28.4%
United Kingdom14.2%
Australia6.0%

See Long weekend audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Long weekend have in United States?

Long weekend has an estimated audience of 4,068,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Long weekend fans?

66.5% of Long weekend fans are female, 33.5% are male, with an average age of 39.3 years.

Which brands do Long weekend fans like most?

Long weekend fans show strongest brand affinity for Expedia (6.45×), Road trip (4.89×), and Food and drink (1.55×) over the country average.

Where do Long weekend fans live in United States?

Long weekend fans in United States are most concentrated in California (reach 933,266), Texas (reach 439,311), and New York (reach 412,454). These three regions account for the largest share of the active audience.

What other brands do Long weekend fans also like?

Beyond Long weekend itself, the audience over-indexes on Road trip (4.89×), Food and drink (1.55×), Macy's (2.54×), and Lonely Planet (9.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Long weekend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.