Long weekend Audience in Germany
Long weekend has an estimated audience of 281,702 people in Germany. 56.4% are female, 43.6% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Skyscanner, Trivago, Airbnb, Swoodoo, Expedia.
The average Long weekend fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Skyscanner, Trivago, Airbnb, with strongest over-indexing on Skyscanner (14.19× the country average). Demographically, the Long weekend audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Long weekend fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.3 |
| Estimated audience size | 281,702 |
Audience persona
The typical Long weekend fan in Germany is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Skyscanner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,574 | 1.11× |
| Niedersachsen | 30,729 | 1.12× |
| Bayern | 29,547 | 0.65× |
| Baden-Württemberg | 26,245 | 0.68× |
| Hessen | 15,906 | 0.74× |
| Sachsen | 14,638 | 1.06× |
| Berlin | 12,796 | 1.02× |
| Sachsen-Anhalt | 11,675 | 1.6× |
| Schleswig-Holstein | 10,484 | 1.04× |
| Brandenburg | 9,857 | 1.13× |
| Rheinland-Pfalz | 8,662 | 0.61× |
| Thüringen | 7,476 | 1.04× |
| Hamburg | 6,487 | 1.02× |
| Mecklenburg-Vorpommern | 6,288 | 1.17× |
| Saarland | 3,721 | 1.08× |
| Bremen | 3,531 | 1.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skyscanner | 14.19× | Travel & Leisure |
| Trivago | 10.75× | Travel & Leisure |
| Airbnb | 6.2× | Travel & Leisure |
| Swoodoo | 10.75× | Travel & Leisure |
| Expedia | 10.54× | Travel & Leisure |
| Dog walking | 4.31× | Pets & Animals |
| Landscape photography | 4.66× | Technology & Electronics |
| Tagesschau | 2.62× | Movies & TV |
| Backpacking (travel) | 5.86× | Travel & Leisure |
| Home construction | 3.98× | Home & Garden |
| Travel website | 5.85× | Travel & Leisure |
| Ski resort | 5.13× | Travel & Leisure |
| Fluege.de | 9.22× | Travel & Leisure |
| Outdoor Photographer | 5.21× | Arts & Culture |
| TikTok | 2.3× | Internet & Social Media |
| Reading | 2× | Literature |
| Dog health | 4.39× | Pets & Animals |
| Dog collar | 4.09× | Pets & Animals |
| Unique Gifts | 5.06× | Shopping |
| Dog harness | 4.32× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.46 |
| Sustainability | BALANCE | 2.35 |
| Quality Awareness | PREMIUM | 2.11 |
| DIY Mentality | THRILL | 1.95 |
| Design Affinity | PREMIUM | 1.91 |
| Pet Ownership | JOY | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| United Kingdom | 14.2% |
| Australia | 6.0% |
See Long weekend audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Long weekend have in Germany?
Long weekend has an estimated audience of 281,702 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Long weekend fans?
56.4% of Long weekend fans are female, 43.6% are male, with an average age of 37.3 years.
Which brands do Long weekend fans like most?
Long weekend fans show strongest brand affinity for Skyscanner (14.19×), Trivago (10.75×), and Airbnb (6.2×) over the country average.
Where do Long weekend fans live in Germany?
Long weekend fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,574), Niedersachsen (reach 30,729), and Bayern (reach 29,547). These three regions account for the largest share of the active audience.
What other brands do Long weekend fans also like?
Beyond Long weekend itself, the audience over-indexes on Trivago (10.75×), Airbnb (6.2×), Swoodoo (10.75×), and Expedia (10.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Long weekend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.