Long weekend Audience in Germany
A data profile of the people who buy, follow and care about Long weekend in Germany — modelled from more than twelve digital signal sources. Long weekend has an estimated audience of 281,702 people in Germany.
The average Long weekend fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Skyscanner, Trivago, Airbnb, with strongest over-indexing on Skyscanner (14.19× the country average).
Demographically, the Long weekend audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Long weekend fan in Germany is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Skyscanner.
At a glance
The key figures that characterise the Long weekend profile in Germany.
Search interest · 12-month trend
Demographics of Long weekend fans
56.4% are female, 43.6% are male, average age 37.3.
Gender split
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.3 |
| Estimated audience size | 281,702 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Long weekend audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.4% |
| United Kingdom | 14.2% |
| Australia | 6.0% |
Geography
Where the Long weekend audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.30× | |
| 02 | Bremen | ~3K | 1.12× | |
| 03 | Mecklenburg-Vorpommern | ~6K | 1.11× | |
| 04 | Brandenburg | ~9K | 1.09× | |
| 05 | Niedersachsen | ~30K | 1.08× | |
| 06 | Sachsen | ~10K | 1.06× | |
| 07 | Schleswig-Holstein | ~10K | 1.04× | |
| 08 | Thüringen | ~7K | 1.02× | |
| 09 | Saarland | ~4K | 1.02× | |
| 10 | Nordrhein-Westfalen | ~60K | 1.00× | |
| 11 | Berlin | ~10K | 0.99× | |
| 12 | Hamburg | ~6K | 0.98× | |
| 13 | Hessen | ~20K | 0.84× | |
| 14 | Rheinland-Pfalz | ~10K | 0.81× | |
| 15 | Baden-Württemberg | ~30K | 0.76× | |
| 16 | Bayern | ~30K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Long weekend audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skyscanner | Travel & Leisure | 14.19× | ||
| 02 | Trivago | Travel & Leisure | 10.75× | ||
| 03 | Swoodoo | Travel & Leisure | 10.75× | ||
| 04 | Expedia | Travel & Leisure | 10.54× | ||
| 05 | Fluege.de | Travel & Leisure | 9.22× | ||
| 06 | Airbnb | Travel & Leisure | 6.20× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 5.86× | ||
| 08 | Travel website | Travel & Leisure | 5.85× | ||
| 09 | Outdoor Photographer | Arts & Culture | 5.21× | ||
| 10 | Ski resort | Travel & Leisure | 5.13× | ||
| 11 | Unique Gifts | Shopping | 5.06× | ||
| 12 | Landscape photography | Technology & Electronics | 4.66× | ||
| 13 | Dog health | Pets & Animals | 4.39× | ||
| 14 | Dog walking | Pets & Animals | 4.31× | ||
| 15 | Dog collar | Pets & Animals | 4.09× | ||
| 16 | Home construction | Home & Garden | 3.98× | ||
| 17 | Tagesschau | Movies & TV | 2.62× | ||
| 18 | TikTok | Internet & Social Media | 2.30× | ||
| 19 | FIFA World Cup | Sports | 2.18× | ||
| 20 | Reading | Literature | 2.00× |
Personality of the Long weekend audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.30× | |
| Individualism | JOY | 3.06× | |
| Mindfulness | BALANCE | 2.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.82× |
Frequently asked questions
How many fans does Long weekend have in Germany?
Long weekend has an estimated audience of 281,702 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Long weekend fans?
56.4% of Long weekend fans are female, 43.6% are male, with an average age of 37.3 years.
Which brands do Long weekend fans like most?
Long weekend fans show strongest brand affinity for Skyscanner (14.19×), Trivago (10.75×), and Airbnb (6.2×) over the country average.
Where do Long weekend fans live in Germany?
Long weekend fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Long weekend fans also like?
Beyond Long weekend itself, the audience over-indexes on Trivago (10.75×), Airbnb (6.2×), Swoodoo (10.75×), and Expedia (10.54×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
See Long weekend audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Long weekend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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