Rascasse Audience Intelligence

Fluege.de Target Market in Germany

A data profile of the people who buy, follow and care about Fluege.de in Germany — modelled from more than twelve digital signal sources. Fluege.de has an estimated audience of 1,774,720 people in Germany.

#467among Brand in Germany#304in Travel & Leisure

The average Fluege.de fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trivago, Skyscanner, SunExpress, with strongest over-indexing on Trivago (8× the country average).

Demographically, the Fluege.de audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fluege.de fan in Germany is more female, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Trivago.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fluege.de profile in Germany.

Audience size
1.8M
in Germany
Gender
57.8%♀
42.2% male
Age
41.7
average years
Country rank
#3789
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fluege.de

57.8% are female, 42.2% are male, average age 41.7.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Fluege.de audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age41.7
Estimated audience size1,774,720
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Fluege.de audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

90.2%

of the worldwide Fluege.de audience comes from Germany.

Worldwide audience distribution share by country for Fluege.de
CountryShare
Germany90.2%
Austria2.1%
Spain1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fluege.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fluege.de customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.29×
02Rheinland-Pfalz~100K1.20×
03Bayern~300K1.19×
04Brandenburg~60K1.15×
05Schleswig-Holstein~70K1.12×
06Nordrhein-Westfalen~400K1.09×
07Hamburg~40K1.07×
08Hessen~100K1.06×
09Niedersachsen~200K0.97×
10Sachsen~80K0.95×
11Berlin~70K0.88×
12Saarland~20K0.88×
13Bremen~10K0.83×
14Mecklenburg-Vorpommern~30K0.80×
15Thüringen~30K0.79×
16Sachsen-Anhalt~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Fluege.de, Germany
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fluege.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fluege.de audience
#·InterestCategoryAffinity×
01TrivagoTravel & Leisure8.00×
02SkyscannerTravel & Leisure7.13×
03ExpediaTravel & Leisure4.47×
04OpodoTravel & Leisure4.35×
05SunExpressTravel & Leisure4.08×
06Road tripTravel & Leisure3.97×
07TripAdvisorTravel & Leisure3.67×
08Google FlightsTravel & Leisure3.47×
09Travel websiteTravel & Leisure3.13×
10VacationsTravel & Leisure2.67×
11RTL TelevisionMovies & TV2.61×
12LodgingTravel & Leisure2.57×
13FlixBusCars & Mobility2.52×
14NatureHome & Garden2.23×
15EurowingsTravel & Leisure2.12×
16AirbnbTravel & Leisure1.90×
17TK MaxxShopping1.75×
18Netto Marken-DiscountShopping1.63×
19Deutsche BahnCars & Mobility1.62×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fluege.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fluege.de audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.31×
Quality AwarenessPREMIUM1.89×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fluege.de audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.98×
CreativityOPEN1.02×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fluege.de's target market in Germany?

Fluege.de's target market in Germany covers an estimated 1,774,720 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fluege.de customers?

57.8% of the Fluege.de audience are female, 42.2% are male, with an average age of 41.7 years.

03

Which brands do Fluege.de fans like most?

Fluege.de fans show strongest brand affinity for Trivago (8×), Skyscanner (7.13×), and SunExpress (4.08×) over the country average.

04

Where do Fluege.de fans live in Germany?

Fluege.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fluege.de fans also like?

Beyond Fluege.de itself, the audience over-indexes on Skyscanner (7.13×), SunExpress (4.08×), Nature (2.23×), and Vacations (2.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Fluege.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fluege.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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