Fluege.de Audience in Germany
Fluege.de has an estimated audience of 1,111,582 people in Germany. 57.5% are female, 42.5% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Pantsuit, Gil Ofarim, Nurse education.
The average Fluege.de fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Pantsuit, with strongest over-indexing on Rossmann (1.68× the country average). Demographically, the Fluege.de audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Fluege.de fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.8 |
| Estimated audience size | 1,111,582 |
Audience persona
The typical Fluege.de fan in Germany is more female, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 430,469 | 1.13× |
| Bayern | 348,298 | 1.24× |
| Baden-Württemberg | 319,390 | 1.34× |
| Niedersachsen | 162,750 | 0.96× |
| Hessen | 146,534 | 1.1× |
| Rheinland-Pfalz | 103,782 | 1.19× |
| Sachsen | 81,331 | 0.95× |
| Berlin | 71,791 | 0.92× |
| Schleswig-Holstein | 70,238 | 1.12× |
| Brandenburg | 58,007 | 1.07× |
| Hamburg | 43,837 | 1.11× |
| Thüringen | 32,298 | 0.73× |
| Sachsen-Anhalt | 32,116 | 0.71× |
| Mecklenburg-Vorpommern | 25,020 | 0.75× |
| Saarland | 18,065 | 0.84× |
| Bremen | 12,076 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.68× | Shopping |
| Goes | 1.53× | Travel & Leisure |
| Pantsuit | 8.56× | Fashion & Accessoires |
| Gil Ofarim | 1.61× | Music & Radio |
| Nurse education | 2.93× | Kids & Family |
| Esra Erol | 4.49× | Movies & TV |
| Natural rubber | 1.75× | Cars & Mobility |
| Home Delivery | 2.02× | Food & Beverages |
| Bank account | 1.64× | Business & Career |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Cachorro | 1.85× | Pets & Animals |
| Peru national football team | 7.84× | Sports |
| Gudrun Sjödén | 1.53× | Fashion & Accessoires |
| IPv4 | 6.03× | Technology & Electronics |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| Glashütte | 1.88× | Travel & Leisure |
| Hockenheim | 3.54× | Travel & Leisure |
| Headhunters (film) | 1.95× | Movies & TV |
| Volvo V60 | 1.92× | Cars & Mobility |
| Isha Yoga | 4.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.07 |
| Sports Activity | POWER | 1.48 |
| Design Affinity | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.1% |
| Austria | 2.1% |
| Spain | 1.6% |
See Fluege.de audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Fluege.de have in Germany?
Fluege.de has an estimated audience of 1,111,582 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fluege.de fans?
57.5% of Fluege.de fans are female, 42.5% are male, with an average age of 41.8 years.
Which brands do Fluege.de fans like most?
Fluege.de fans show strongest brand affinity for Rossmann (1.68×), Goes (1.53×), and Pantsuit (8.56×) over the country average.
Where do Fluege.de fans live in Germany?
Fluege.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 430,469), Bayern (reach 348,298), and Baden-Württemberg (reach 319,390). These three regions account for the largest share of the active audience.
What other brands do Fluege.de fans also like?
Beyond Fluege.de itself, the audience over-indexes on Goes (1.53×), Pantsuit (8.56×), Gil Ofarim (1.61×), and Nurse education (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fluege.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.