Road trip Audience in Germany
Road trip has an estimated audience of 2,802,520 people in Germany. 43.8% are female, 56.2% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Airbnb, Landscape photography, Ski resort, Outdoor Photographer, Wildlife photography.
The average Road trip fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Airbnb, Landscape photography, Ski resort, with strongest over-indexing on Airbnb (3.55× the country average). Demographically, the Road trip audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Road trip fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 35.4 |
| Estimated audience size | 2,802,520 |
Audience persona
The typical Road trip fan in Germany is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 640,405 | 1.04× |
| Bayern | 519,904 | 1.15× |
| Baden-Württemberg | 440,425 | 1.15× |
| Niedersachsen | 279,023 | 1.03× |
| Hessen | 233,432 | 1.09× |
| Rheinland-Pfalz | 152,771 | 1.09× |
| Sachsen | 135,976 | 0.99× |
| Berlin | 122,998 | 0.98× |
| Schleswig-Holstein | 101,903 | 1.01× |
| Brandenburg | 80,675 | 0.93× |
| Hamburg | 71,131 | 1.12× |
| Thüringen | 70,027 | 0.98× |
| Sachsen-Anhalt | 62,233 | 0.86× |
| Mecklenburg-Vorpommern | 47,104 | 0.88× |
| Saarland | 29,772 | 0.87× |
| Bremen | 19,866 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 3.55× | Travel & Leisure |
| Landscape photography | 4.54× | Technology & Electronics |
| Ski resort | 5.06× | Travel & Leisure |
| Outdoor Photographer | 4.98× | Arts & Culture |
| Wildlife photography | 4.53× | Technology & Electronics |
| Adventure | 3.09× | Travel & Leisure |
| Dog walking | 3.75× | Pets & Animals |
| Tagesschau | 2.27× | Movies & TV |
| Trivago | 4.65× | Travel & Leisure |
| Backpacking (travel) | 5× | Travel & Leisure |
| Winter sport | 3.66× | Sports |
| Home construction | 3.39× | Home & Garden |
| TikTok | 2.03× | Internet & Social Media |
| Dog health | 3.82× | Pets & Animals |
| Booking.com | 3.31× | Travel & Leisure |
| Travel website | 4.33× | Travel & Leisure |
| Dog collar | 3.35× | Pets & Animals |
| Dog harness | 3.59× | Pets & Animals |
| Fine-art photography | 3.97× | Technology & Electronics |
| Travel photography | 3.28× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.19 |
| Travelling | THRILL | 2.08 |
| Sustainability | BALANCE | 2.01 |
| Urban Lifestyle | OPEN | 1.71 |
| Risk Appetite | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| Japan | 9.1% |
| China | 6.1% |
See Road trip audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Road trip have in Germany?
Road trip has an estimated audience of 2,802,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Road trip fans?
43.8% of Road trip fans are female, 56.2% are male, with an average age of 35.4 years.
Which brands do Road trip fans like most?
Road trip fans show strongest brand affinity for Airbnb (3.55×), Landscape photography (4.54×), and Ski resort (5.06×) over the country average.
Where do Road trip fans live in Germany?
Road trip fans in Germany are most concentrated in Nordrhein-Westfalen (reach 640,405), Bayern (reach 519,904), and Baden-Württemberg (reach 440,425). These three regions account for the largest share of the active audience.
What other brands do Road trip fans also like?
Beyond Road trip itself, the audience over-indexes on Landscape photography (4.54×), Ski resort (5.06×), Outdoor Photographer (4.98×), and Wildlife photography (4.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road trip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.