A data profile of the people who buy, follow and care about Road trip in France — modelled from more than twelve digital signal sources. Road trip has an estimated audience of 2,413,631 people in France.
The average Road trip fan in France is 42.9 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Jordan Peele, Outdoor Photographer, Ski, with strongest over-indexing on Jordan Peele (11.5× the country average).
Demographically, the Road trip audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Road trip fan in France is more male, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Jordan Peele.
The key figures that characterise the Road trip profile in France.
41.5% are female, 58.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.9 |
| Estimated audience size | 2,413,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Road trip audience comes from France.
| Country | Share |
|---|---|
| United States | 34.3% |
| Japan | 9.1% |
| China | 6.1% |
Where the Road trip audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~300K | 1.15× | |
| 02 | Grand Est | ~200K | 1.08× | |
| 03 | Occitanie | ~200K | 1.06× | |
| 04 | Nouvelle-Aquitaine | ~200K | 1.04× | |
| 05 | Pays de la Loire | ~100K | 1.04× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 07 | Hauts-de-France | ~200K | 0.99× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 09 | Normandy | ~100K | 0.98× | |
| 10 | Centre-Val de Loire | ~90K | 0.98× | |
| 11 | Brittany | ~100K | 0.97× | |
| 12 | Île-de-France | ~400K | 0.92× | |
| 13 | Corsica | ~10K | 0.85× |
The strongest cross-interests of the Road trip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jordan Peele | Movies & TV | 11.50× | ||
| 02 | Documentary photography | Technology & Electronics | 3.14× | ||
| 03 | Outdoor Photographer | Arts & Culture | 3.12× | ||
| 04 | Backpacking (travel) | Travel & Leisure | 2.49× | ||
| 05 | Wildlife photography | Technology & Electronics | 2.41× | ||
| 06 | Discounting | Shopping | 2.29× | ||
| 07 | Ski mountaineering | Sports | 2.16× | ||
| 08 | Landscape photography | Technology & Electronics | 2.07× | ||
| 09 | RVs | Cars & Mobility | 1.97× | ||
| 10 | Alpine skiing | Sports | 1.91× | ||
| 11 | Winter sport | Sports | 1.91× | ||
| 12 | Ski | Sports | 1.89× | ||
| 13 | Travel photography | Technology & Electronics | 1.82× | ||
| 14 | Robert Redford | Movies & TV | 1.79× | ||
| 15 | Ski resort | Travel & Leisure | 1.77× | ||
| 16 | Kitten | Pets & Animals | 1.77× | ||
| 17 | Home Interior Design | Home & Garden | 1.75× | ||
| 18 | Kayak | Travel & Leisure | 1.71× | ||
| 19 | Nature photography | Technology & Electronics | 1.68× | ||
| 20 | Walking | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.62× | |
| Risk Appetite | THRILL | 1.19× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× |
Road trip has an estimated audience of 2,413,631 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
41.5% of Road trip fans are female, 58.5% are male, with an average age of 42.9 years.
Road trip fans show strongest brand affinity for Jordan Peele (11.5×), Outdoor Photographer (3.12×), and Ski (1.89×) over the country average.
Road trip fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Road trip itself, the audience over-indexes on Outdoor Photographer (3.12×), Ski (1.89×), Documentary photography (3.14×), and RVs (1.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Road trip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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