A data profile of the people who buy, follow and care about Walking in France — modelled from more than twelve digital signal sources. Walking has an estimated audience of 4,079,032 people in France.
The average Walking fan in France is 46.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Nature, Happiness, Patrick Bruel, with strongest over-indexing on Nature (1.55× the country average).
Demographically, the Walking audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Tradition, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Walking fan in France is balanced, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Nature.
The key figures that characterise the Walking profile in France.
53.4% are female, 46.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 46.1 |
| Estimated audience size | 4,079,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Walking audience comes from France.
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 10.6% |
| Italy | 5.5% |
Where the Walking audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.18× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.14× | |
| 03 | Hauts-de-France | ~400K | 1.09× | |
| 04 | Nouvelle-Aquitaine | ~400K | 1.04× | |
| 05 | Grand Est | ~300K | 1.04× | |
| 06 | Auvergne-Rhône-Alpes | ~500K | 1.03× | |
| 07 | Occitanie | ~400K | 1.03× | |
| 08 | Normandy | ~200K | 1.01× | |
| 09 | Centre-Val de Loire | ~100K | 0.96× | |
| 10 | Bourgogne-Franche-Comté | ~200K | 0.95× | |
| 11 | Brittany | ~200K | 0.94× | |
| 12 | Corsica | ~20K | 0.93× | |
| 13 | Pays de la Loire | ~200K | 0.92× |
The strongest cross-interests of the Walking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intersport | Shopping | 1.73× | ||
| 02 | MSN | News | 1.69× | ||
| 03 | France Télévisions | Movies & TV | 1.66× | ||
| 04 | Oscaro | Cars & Mobility | 1.66× | ||
| 05 | Patrick Bruel | Music & Radio | 1.64× | ||
| 06 | Departments of France | Politics & Society | 1.64× | ||
| 07 | Society | Politics & Society | 1.63× | ||
| 08 | Happiness | Health | 1.61× | ||
| 09 | Recreation | Travel & Leisure | 1.59× | ||
| 10 | Medicine | Business & Career | 1.58× | ||
| 11 | Google News | News | 1.57× | ||
| 12 | Water | Food & Beverages | 1.56× | ||
| 13 | Nature | Home & Garden | 1.55× | ||
| 14 | SNCF | Cars & Mobility | 1.55× | ||
| 15 | Team sport | Sports | 1.55× | ||
| 16 | Earth | Travel & Leisure | 1.55× | ||
| 17 | Lidl | Shopping | 1.53× | ||
| 18 | Vegetable | Food & Beverages | 1.52× | ||
| 19 | La Redoute | Shopping | 1.51× | ||
| 20 | Holiday | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.67× | |
| Sports Activity | POWER | 1.56× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.94× | |
| Social Media Usage | JOY | 0.96× |
Walking has an estimated audience of 4,079,032 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.4% of Walking fans are female, 46.6% are male, with an average age of 46.1 years.
Walking fans show strongest brand affinity for Nature (1.55×), Happiness (1.61×), and Patrick Bruel (1.64×) over the country average.
Walking fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Walking itself, the audience over-indexes on Happiness (1.61×), Patrick Bruel (1.64×), Lidl (1.53×), and Intersport (1.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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