Rascasse Audience Intelligence

Walking Audience in Spain

A data profile of the people who buy, follow and care about Walking in Spain — modelled from more than twelve digital signal sources. Walking has an estimated audience of 5,308,134 people in Spain.

#11among Sport in Spain#393among Topic in Spain#39in Sports

The average Walking fan in Spain is 45.7 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walking profile in Spain.

Audience size
5.3M
in Spain
Gender
56.5%♀
43.5% male
Age
45.7
average years
Country rank
#587
Topic in Spain
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walking fans

56.5% are female, 43.5% are male, average age 45.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Walking audience in Spain
MetricValue
Female56.5%
Male43.5%
Average age45.7
Estimated audience size5,308,134
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Walking audience in Spain
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4929%
50+33%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Walking audience comes from Spain.

Worldwide audience distribution share by country for Walking
CountryShare
United States21.5%
United Kingdom10.6%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walking audience in Spain is strongest.

Fig. 05

Top regions by affinity

Walking fans by region: top regions in Spain
#RegionReachAffinity×
01Canary Islands~500K1.84×
02Balearic Islands~200K1.15×
03Andalusia~1M1.11×
04Comunidad Valenciana~600K1.04×
05Region of Murcia~200K1.02×
06Cantabria~70K1.00×
07Catalonia~900K0.97×
08La Rioja~30K0.96×
09Aragon~100K0.95×
10Extremadura~100K0.94×
11Navarre~60K0.94×
12Community of Madrid~800K0.93×
13Castilla-La Mancha~200K0.93×
14Castile and León~200K0.92×
15Basque Autonomous Country~200K0.91×
16Principality of Asturias~100K0.91×
17Galicia~200K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Spain

See Walking audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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