Walking Audience in Germany
Walking has an estimated audience of 4,446,888 people in Germany. 56.2% are female, 43.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryanair, Eurowings, Shopping, Design, Beauty.
The average Walking fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryanair, Eurowings, Shopping, with strongest over-indexing on Ryanair (3.97× the country average). Demographically, the Walking audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Walking fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.7 |
| Estimated audience size | 4,446,888 |
Audience persona
The typical Walking fan in Germany is more female, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,003,594 | 1.03× |
| Bayern | 922,615 | 1.29× |
| Baden-Württemberg | 605,373 | 1× |
| Niedersachsen | 430,508 | 1× |
| Hessen | 344,821 | 1.02× |
| Sachsen | 238,873 | 1.1× |
| Rheinland-Pfalz | 217,742 | 0.98× |
| Berlin | 191,405 | 0.96× |
| Schleswig-Holstein | 154,597 | 0.97× |
| Brandenburg | 138,641 | 1.01× |
| Sachsen-Anhalt | 120,064 | 1.04× |
| Thüringen | 114,855 | 1.01× |
| Hamburg | 98,233 | 0.98× |
| Mecklenburg-Vorpommern | 84,287 | 0.99× |
| Saarland | 49,100 | 0.9× |
| Bremen | 33,511 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 3.97× | Travel & Leisure |
| Eurowings | 3.46× | Travel & Leisure |
| Shopping | 1.85× | Shopping |
| Design | 1.96× | Home & Garden |
| Beauty | 1.93× | Beauty & Wellness |
| Online shopping | 1.87× | Shopping |
| Physical fitness | 2.06× | Sports |
| Shoes | 2.21× | Fashion & Accessoires |
| Discount stores | 2.03× | Shopping |
| Nature | 2.3× | Home & Garden |
| Business | 1.85× | Business & Career |
| Fitness and wellness | 1.95× | Sports |
| 1.84× | Internet & Social Media | |
| Cosmetics | 2.07× | Beauty & Wellness |
| Physical exercise | 2.15× | Sports |
| YouTube | 1.87× | Movies & TV |
| Cooking | 1.97× | Food & Beverages |
| Psychology | 2.34× | Business & Career |
| Footwear | 2.35× | Fashion & Accessoires |
| Family | 1.93× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.62 |
| Patriotism | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.41 |
| Indulgence | JOY | 1.39 |
| Pet Ownership | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 10.6% |
| Italy | 5.5% |
See Walking audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Walking have in Germany?
Walking has an estimated audience of 4,446,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Walking fans?
56.2% of Walking fans are female, 43.8% are male, with an average age of 39.7 years.
Which brands do Walking fans like most?
Walking fans show strongest brand affinity for Ryanair (3.97×), Eurowings (3.46×), and Shopping (1.85×) over the country average.
Where do Walking fans live in Germany?
Walking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,003,594), Bayern (reach 922,615), and Baden-Württemberg (reach 605,373). These three regions account for the largest share of the active audience.
What other brands do Walking fans also like?
Beyond Walking itself, the audience over-indexes on Eurowings (3.46×), Shopping (1.85×), Design (1.96×), and Beauty (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.