Walking Audience in United Kingdom
Walking has an estimated audience of 10,799,046 people in United Kingdom. 62.5% are female, 37.5% are male, average age 48.5. Top regions: England, Yorkshire and the Humber, North East.
The average Walking fan in United Kingdom is 48.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, North East. Demographically, the Walking audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Sustainability, Family Orientation.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Walking fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 48.5 |
| Estimated audience size | 10,799,046 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,099,285 | 1.34× |
| Yorkshire and the Humber | 1,114,588 | 1.28× |
| North East | 1,034,084 | 2.46× |
| South East | 997,272 | 0.69× |
| East of England | 848,162 | 0.86× |
| Scotland | 818,314 | 0.84× |
| West Midlands | 539,307 | 1.16× |
| East Midlands | 487,935 | 0.64× |
| Wales | 484,627 | 0.79× |
| South West | 466,974 | 0.53× |
| North West | 431,035 | 0.37× |
| Northern Ireland | 344,935 | 1.04× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.32 |
| Family Orientation | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.28 |
| Travelling | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 10.6% |
| Italy | 5.5% |
See Walking audiences in other countries
More Sport audiences in United Kingdom
- Soccer (23,329,010)
- Golf (16,764,949)
- Basketball (12,811,428)
- Rugby union (11,443,508)
- Swimming (11,230,283)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.