Rascasse Audience Intelligence

Walking Audience in United States

A data profile of the people who buy, follow and care about Walking in United States — modelled from more than twelve digital signal sources. Walking has an estimated audience of 21,796,163 people in United States.

#24among Sport in United States#1002among Topic in United States#101in Sports

The average Walking fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Family, Physical exercise, United States, with strongest over-indexing on Family (1.56× the country average).

Demographically, the Walking audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sports Activity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walking fan in United States is more female, around 43.0 years old, with strong Sports Activity tendencies and a notable affinity for Family.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walking profile in United States.

Audience size
21.8M
in United States
Gender
60.1%♀
39.9% male
Age
43.0
average years
Country rank
#1465
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walking fans

60.1% are female, 39.9% are male, average age 43.0.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Walking audience in United States
MetricValue
Female60.1%
Male39.9%
Average age43.0
Estimated audience size21,796,163
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Walking audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Walking audience comes from United States.

Worldwide audience distribution share by country for Walking
CountryShare
United States21.5%
United Kingdom10.6%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walking audience in United States is strongest.

Fig. 05

Top regions by affinity

Walking fans by region: top regions in United States
#RegionReachAffinity×
01Montana~200K3.87×
02Louisiana~700K2.47×
03Minnesota~600K1.91×
04New York~2M1.47×
05Iowa~300K1.45×
06Missouri~500K1.38×
07Michigan~700K1.27×
08Mississippi~200K1.26×
09West Virginia~100K1.08×
10Maine~80K1.05×
11Nevada~200K1.02×
12Arkansas~200K1.02×
13Hawaii~100K1.02×
14Alabama~300K0.99×
15Maryland~400K0.98×
16Kansas~200K0.98×
17California~2.5M0.97×
18North Dakota~40K0.96×
19North Carolina~600K0.94×
20Washington~400K0.94×
21Kentucky~300K0.93×
22Oklahoma~200K0.93×
23Texas~1.5M0.92×
24Tennessee~400K0.92×
25Indiana~400K0.92×
26Arizona~400K0.91×
27Connecticut~200K0.91×
28Georgia~600K0.90×
29New Mexico~100K0.90×
30Virginia~500K0.89×
31Washington, District of Columbia~60K0.89×
32Illinois~600K0.88×
33Massachusetts~400K0.88×
34South Carolina~300K0.88×
35Idaho~100K0.88×
36Nebraska~100K0.88×
37South Dakota~40K0.88×
38Florida~1.5M0.87×
39Utah~200K0.87×
40Pennsylvania~600K0.86×
41New Jersey~500K0.86×
42Ohio~600K0.85×
43Wisconsin~300K0.85×
44New Hampshire~70K0.85×
45Vermont~30K0.85×
46Oregon~200K0.82×
47Rhode Island~60K0.81×
48Delaware~50K0.81×
49Alaska~40K0.79×
50Colorado~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Walking, United States
0.76×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walking audience
#·InterestCategoryAffinity×
01PowerballGames2.20×
02Kohl'sShopping1.88×
03HappinessHealth1.76×
04MedicineBusiness & Career1.75×
05PinterestInternet & Social Media1.71×
06Health careBusiness & Career1.71×
07NatureHome & Garden1.67×
08PsychologyBusiness & Career1.66×
09Physical exerciseSports1.63×
10U.S. stateTravel & Leisure1.61×
11WalmartShopping1.59×
12Physical fitnessSports1.58×
13CosmeticsBeauty & Wellness1.58×
14DogsPets & Animals1.57×
15FamilyKids & Family1.56×
16ShoesFashion & Accessoires1.56×
17ChildKids & Family1.55×
18United StatesTravel & Leisure1.53×
19Current eventsArts & Culture1.53×
20PhotographyArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walking audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.66×
Community OrientationOPEN1.56×
CreativityOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walking audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.08×
SpiritualityBALANCE1.12×
Pet OwnershipJOY1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walking have in United States?

Walking has an estimated audience of 21,796,163 people in United States, concentrated in California and New York.

02

What is the gender split and age of Walking fans?

60.1% of Walking fans are female, 39.9% are male, with an average age of 43.0 years.

03

Which brands do Walking fans like most?

Walking fans show strongest brand affinity for Family (1.56×), Physical exercise (1.63×), and United States (1.53×) over the country average.

04

Where do Walking fans live in United States?

Walking fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Walking fans also like?

Beyond Walking itself, the audience over-indexes on Physical exercise (1.63×), United States (1.53×), Physical fitness (1.58×), and Happiness (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Walking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →