Walking Audience in United States

Walking logo

Walking has an estimated audience of 21,796,163 people in United States. 60.1% are female, 39.9% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Family, Physical exercise, United States, Physical fitness, Happiness.

The average Walking fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Family, Physical exercise, United States, with strongest over-indexing on Family (1.56× the country average). Demographically, the Walking audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Walking fans

Demographic split for Walking audience in United States
MetricValue
Female60.1%
Male39.9%
Average age43.0
Estimated audience size21,796,163

Audience persona

The typical Walking fan in United States is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Family.

Top regions in United States

Top regions ranked by reach for Walking in United States
RegionReachAffinity
California2,920,7231.22×
Texas1,931,5011.03×
Florida1,517,5851.03×
New York1,305,1031.07×
Illinois752,5951.04×
North Carolina746,6351.14×
Pennsylvania728,4730.99×
Georgia693,3811.03×
Ohio647,6920.96×
Michigan577,3741.01×
Virginia564,7581.06×
New Jersey562,6051.01×
Washington486,1021.11×
Arizona475,5941.07×
Massachusetts473,2681.1×
Tennessee464,7841.06×
Indiana420,3691.06×
Maryland415,5551.11×
South Carolina330,1481.01×
Alabama330,0071.08×
Missouri329,2310.94×
Minnesota317,4511.02×
Colorado308,7370.9×
Louisiana307,6531.09×
Wisconsin298,3230.91×
Kentucky265,5340.97×
Nevada244,3571.16×
Connecticut242,8751.11×
Oklahoma228,4500.94×
Oregon228,1130.91×
Mississippi195,3741.09×
Utah186,3710.95×
Arkansas178,2500.99×
Kansas178,2131.04×
Iowa176,2400.98×
Hawaii118,1991.26×
New Mexico109,8731.01×
Nebraska101,9370.93×
Idaho99,1330.91×
West Virginia92,1850.91×
Maine83,6821.07×
New Hampshire80,6290.94×
Washington, District of Columbia70,4251.07×
Rhode Island63,6920.92×
Delaware54,7830.91×
Montana47,4970.79×
South Dakota41,7850.83×
North Dakota38,2590.85×
Alaska37,6400.81×
Vermont33,8510.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walking audience
BrandAffinityCategory
Family1.56×Kids & Family
Physical exercise1.63×Sports
United States1.53×Travel & Leisure
Physical fitness1.58×Sports
Happiness1.76×Health
Photography1.51×Arts & Culture
Current events1.53×Arts & Culture
Nature1.67×Home & Garden
Medicine1.75×Business & Career
Cosmetics1.58×Beauty & Wellness
Powerball2.2×Games
U.S. state1.61×Travel & Leisure
Shoes1.56×Fashion & Accessoires
Child1.55×Kids & Family
Pinterest1.71×Internet & Social Media
Dogs1.57×Pets & Animals
Kohl's1.88×Shopping
Psychology1.66×Business & Career
Walmart1.59×Shopping
Health care1.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walking audience
TraitClusterScore
SustainabilityBALANCE1.48
Sports ActivityPOWER1.43
Healthy LifestyleBALANCE1.39
LGBTQ+ IdentityOPEN1.33
TravellingTHRILL1.33
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Walking
CountryShare
United States21.5%
United Kingdom10.6%
Italy5.5%

See Walking audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Walking have in United States?

Walking has an estimated audience of 21,796,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Walking fans?

60.1% of Walking fans are female, 39.9% are male, with an average age of 43.0 years.

Which brands do Walking fans like most?

Walking fans show strongest brand affinity for Family (1.56×), Physical exercise (1.63×), and United States (1.53×) over the country average.

Where do Walking fans live in United States?

Walking fans in United States are most concentrated in California (reach 2,920,723), Texas (reach 1,931,501), and Florida (reach 1,517,585). These three regions account for the largest share of the active audience.

What other brands do Walking fans also like?

Beyond Walking itself, the audience over-indexes on Physical exercise (1.63×), United States (1.53×), Physical fitness (1.58×), and Happiness (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.