Powerball Audience in United States

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Powerball has an estimated audience of 54,249,378 people in United States. 42.2% are female, 57.8% are male, average age 45.2. Top regions: Florida, California, Texas. Top brand affinities: Mega Millions, Michigan Lottery, Arizona Lottery, Washington's Lottery, Hoosier Lottery.

The average Powerball fan in United States is 45.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Mega Millions, Michigan Lottery, Arizona Lottery, with strongest over-indexing on Mega Millions (60.25× the country average). Demographically, the Powerball audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Powerball fans

Demographic split for Powerball audience in United States
MetricValue
Female42.2%
Male57.8%
Average age45.2
Estimated audience size54,249,378

Audience persona

The typical Powerball fan in United States is more male, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Mega Millions.

Top regions in United States

Top regions ranked by reach for Powerball in United States
RegionReachAffinity
Florida3,638,8720.99×
California3,447,6560.58×
Texas3,012,4600.65×
New York2,528,7900.83×
North Carolina1,847,0251.13×
Pennsylvania1,844,5971.01×
Ohio1,512,9620.91×
Arizona1,482,7881.34×
Georgia1,456,6490.87×
New Jersey1,374,9851×
Virginia1,339,4551.01×
Michigan1,324,9750.93×
South Carolina1,279,5761.57×
Tennessee1,238,4401.14×
Illinois1,214,2070.67×
Massachusetts1,199,6101.12×
Wisconsin1,114,5011.37×
Maryland1,070,4701.15×
Indiana1,058,6511.07×
Kentucky928,7771.37×
Missouri920,0151.05×
Minnesota878,0821.13×
Alabama784,4431.04×
Louisiana710,6901.02×
Oklahoma675,6001.12×
Colorado640,0210.75×
Mississippi606,6351.36×
Connecticut554,6581.02×
Iowa542,4731.21×
Washington516,6210.47×
Oregon515,9080.83×
Arkansas470,6651.05×
Kansas443,9281.04×
West Virginia420,9211.67×
Nevada341,7650.65×
Nebraska324,5141.19×
Utah310,1700.64×
New Mexico308,2111.13×
Rhode Island271,3451.57×
New Hampshire257,5281.2×
Idaho240,2570.88×
Delaware225,8611.51×
Maine195,3571.01×
Washington, District of Columbia141,3330.87×
South Dakota133,2121.06×
Montana132,5050.88×
North Dakota98,3170.88×
Vermont85,8910.9×
Wyoming63,2230.79×
Hawaii50,8020.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powerball audience
BrandAffinityCategory
Mega Millions60.25×Games
Michigan Lottery20.13×Games
Arizona Lottery34.8×Games
Washington's Lottery48.07×Games
Hoosier Lottery41.31×Games
Missouri Lottery24.43×Games
Florida Lottery10.82×Games
New York Lottery11.22×Games
Nebraska Lottery38.42×Games
National Lottery (Ireland)98.06×Games
Pennsylvania Lottery18.09×Games
EuroMillions57.09×Games
Scratchcard14.54×Games
WSB-TV10.9×Movies & TV
Lotto Max39.04×Games
National Lottery66.65×Games
Golden Casket69.85×Games
California State Lottery9.41×Games
National Lottery (United Kingdom)41.03×Games
Lottery5.33×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powerball audience
TraitClusterScore
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.19
Career OrientationPOWER1.14
Price SensitivityPREMIUM1.14
Social Media UsageJOY1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Powerball
CountryShare
United States86.5%
Australia3.0%
South Africa2.2%

See Powerball audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Powerball have in United States?

Powerball has an estimated audience of 54,249,378 people in United States, concentrated in Florida and California.

What is the gender split and age of Powerball fans?

42.2% of Powerball fans are female, 57.8% are male, with an average age of 45.2 years.

Which brands do Powerball fans like most?

Powerball fans show strongest brand affinity for Mega Millions (60.25×), Michigan Lottery (20.13×), and Arizona Lottery (34.8×) over the country average.

Where do Powerball fans live in United States?

Powerball fans in United States are most concentrated in Florida (reach 3,638,872), California (reach 3,447,656), and Texas (reach 3,012,460). These three regions account for the largest share of the active audience.

What other brands do Powerball fans also like?

Beyond Powerball itself, the audience over-indexes on Michigan Lottery (20.13×), Arizona Lottery (34.8×), Washington's Lottery (48.07×), and Hoosier Lottery (41.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powerball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.