Rascasse Audience Intelligence

Powerball Target Market in United States

A data profile of the people who buy, follow and care about Powerball in United States — modelled from more than twelve digital signal sources. Powerball has an estimated audience of 55,251,908 people in United States.

#40among Brand in United States#4in Games

The average Powerball fan in United States is 45.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Mega Millions, Michigan Lottery, Arizona Lottery, with strongest over-indexing on Mega Millions (60.25× the country average).

Demographically, the Powerball audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Powerball fan in United States is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Mega Millions.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powerball profile in United States.

Audience size
55.3M
in United States
Gender
42.2%♀
57.8% male
Age
45.2
average years
Country rank
#351
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Powerball

42.2% are female, 57.8% are male, average age 45.2.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Powerball audience in United States
MetricValue
Female42.2%
Male57.8%
Average age45.2
Estimated audience size55,251,908
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Powerball audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Powerball audience comes from United States.

Worldwide audience distribution share by country for Powerball
CountryShare
United States87.0%
Australia2.6%
South Africa2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powerball audience in United States is strongest.

Fig. 05

Top regions by affinity

Powerball customers by region in United States
#RegionReachAffinity×
01West Virginia~400K1.67×
02Delaware~200K1.54×
03Rhode Island~300K1.53×
04South Carolina~1M1.45×
05Wisconsin~1M1.40×
06Kentucky~900K1.34×
07Mississippi~600K1.33×
08New Hampshire~300K1.30×
09Arizona~1.5M1.26×
10Nebraska~300K1.21×
11Iowa~500K1.20×
12Massachusetts~1.5M1.18×
13South Dakota~100K1.18×
14Tennessee~1M1.14×
15Minnesota~900K1.14×
16New Mexico~300K1.12×
17Maryland~1M1.10×
18Oklahoma~700K1.09×
19Maine~200K1.09×
20Arkansas~500K1.08×
21North Carolina~1.5M1.06×
22Missouri~900K1.05×
23Kansas~400K1.05×
24Connecticut~600K1.03×
25Indiana~1M1.02×
26Pennsylvania~2M1.00×
27Alabama~700K0.99×
28Florida~3.5M0.98×
29New Jersey~1.5M0.98×
30Virginia~1.5M0.98×
31Louisiana~700K0.98×
32Vermont~90K0.98×
33Montana~100K0.97×
34North Dakota~100K0.97×
35Idaho~300K0.93×
36Michigan~1.5M0.92×
37Ohio~1.5M0.88×
38Georgia~1.5M0.87×
39Wyoming~70K0.87×
40Oregon~500K0.83×
41Washington, District of Columbia~100K0.83×
42New York~2.5M0.80×
43Colorado~600K0.73×
44Illinois~1M0.68×
45Nevada~300K0.65×
46Texas~3M0.63×
47Utah~300K0.62×
48California~3.5M0.57×
49Washington~600K0.51×
50Hawaii~50K0.22×
Fig. 06

Affinity by region

Affinity by region — Powerball, United States
0.22×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powerball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powerball audience
#·InterestCategoryAffinity×
01National Lottery (Ireland)Games98.06×
02Golden CasketGames69.85×
03National LotteryGames66.65×
04Mega MillionsGames60.25×
05EuroMillionsGames57.09×
06Washington's LotteryGames48.07×
07Hoosier LotteryGames41.31×
08National Lottery (United Kingdom)Games41.03×
09Lotto MaxGames39.04×
10Nebraska LotteryGames38.42×
11Arizona LotteryGames34.80×
12The LotteryLiterature28.79×
13Missouri LotteryGames24.43×
14Michigan LotteryGames20.13×
15Pennsylvania LotteryGames18.09×
16ScratchcardGames14.54×
17New York LotteryGames11.22×
18WSB-TVMovies & TV10.90×
19Florida LotteryGames10.82×
20California State LotteryGames9.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powerball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powerball audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.33×
Risk AppetiteTHRILL1.22×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powerball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
IndividualismJOY0.92×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Powerball's target market in United States?

Powerball's target market in United States covers an estimated 55,251,908 people, concentrated in Florida and California.

02

What is the gender split and age of Powerball customers?

42.2% of the Powerball audience are female, 57.8% are male, with an average age of 45.2 years.

03

Which brands do Powerball fans like most?

Powerball fans show strongest brand affinity for Mega Millions (60.25×), Michigan Lottery (20.13×), and Arizona Lottery (34.8×) over the country average.

04

Where do Powerball fans live in United States?

Powerball fans in United States are most concentrated in Florida (reach ~3.5M), California (reach ~3.5M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Powerball fans also like?

Beyond Powerball itself, the audience over-indexes on Michigan Lottery (20.13×), Arizona Lottery (34.8×), Washington's Lottery (48.07×), and Hoosier Lottery (41.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Powerball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Powerball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →