Rascasse Audience Intelligence

Lotto Max Audience in United States

A data profile of the people who buy, follow and care about Lotto Max in United States — modelled from more than twelve digital signal sources. Lotto Max has an estimated audience of 327,197 people in United States.

#3among Gambling in United States#706among Video / Board Game in United States#1066in Games

The average Lotto Max fan in United States is 35.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Category: Games · Type: Video / Board Game · Subtype: Gambling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lotto Max profile in United States.

Audience size
327K
in United States
Gender
47.7%♀
52.3% male
Age
35.6
average years
Country rank
#46218
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lotto Max fans

47.7% are female, 52.3% are male, average age 35.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Lotto Max audience in United States
MetricValue
Female47.7%
Male52.3%
Average age35.6
Estimated audience size327,197
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Lotto Max audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Lotto Max audience comes from United States.

Worldwide audience distribution share by country for Lotto Max
CountryShare
Canada60.9%
United States11.7%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lotto Max audience in United States is strongest.

Fig. 05

Top regions by affinity

Lotto Max fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K3.58×
02Hawaii~5K3.55×
03North Dakota~2K2.32×
04Maine~3K2.27×
05Montana~2K1.95×
06Vermont<1K1.63×
07Washington~10K1.55×
08Florida~30K1.50×
09New York~30K1.42×
10Michigan~10K1.30×
11Alaska<1K1.28×
12Nevada~4K1.23×
13Arizona~7K1.04×
14South Dakota<1K0.99×
15Idaho~2K0.97×
16New Hampshire~1K0.94×
17Rhode Island<1K0.93×
18West Virginia~1K0.92×
19Massachusetts~6K0.90×
20New Mexico~1K0.90×
21Delaware<1K0.89×
22Kansas~2K0.87×
23Iowa~2K0.86×
24Alabama~4K0.84×
25Utah~2K0.84×
26Nebraska~1K0.84×
27Mississippi~2K0.83×
28Minnesota~4K0.82×
29Arkansas~2K0.81×
30South Carolina~4K0.79×
31Missouri~4K0.78×
32Oregon~3K0.78×
33Oklahoma~3K0.78×
34Indiana~5K0.76×
35Virginia~6K0.75×
36Tennessee~5K0.75×
37Colorado~4K0.75×
38Louisiana~3K0.75×
39Kentucky~3K0.74×
40Connecticut~2K0.74×
41New Jersey~6K0.70×
42Illinois~7K0.68×
43Wisconsin~3K0.68×
44North Carolina~7K0.67×
45Pennsylvania~7K0.65×
46Maryland~4K0.65×
47California~20K0.60×
48Texas~20K0.60×
49Georgia~6K0.60×
50Ohio~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Lotto Max, United States
0.59×1.00×3.58×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lotto Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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