WSB-TV Audience in United States
WSB-TV has an estimated audience of 4,218,796 people in United States. 59.5% are female, 40.5% are male, average age 43.8. Top regions: Georgia, Indiana, Michigan. Top brand affinities: Powerball, Mega Millions, Atlanta metropolitan area, Atlanta Braves, Georgia (U.S. state).
The average WSB-TV fan in United States is 43.8 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Indiana, Michigan. Top brand affinities include Powerball, Mega Millions, Atlanta metropolitan area, with strongest over-indexing on Powerball (4.82× the country average). Demographically, the WSB-TV audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WSB-TV fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.8 |
| Estimated audience size | 4,218,796 |
Audience persona
The typical WSB-TV fan in United States is more female, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Powerball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 3,164,098 | 30.06× |
| Indiana | 933,846 | 12.12× |
| Michigan | 195,019 | 1.77× |
| Florida | 100,878 | 0.35× |
| Illinois | 59,521 | 0.42× |
| Alabama | 53,760 | 0.91× |
| North Carolina | 53,028 | 0.42× |
| South Carolina | 35,850 | 0.56× |
| New York | 31,887 | 0.14× |
| Tennessee | 31,503 | 0.37× |
| Texas | 31,503 | 0.09× |
| Ohio | 23,271 | 0.18× |
| California | 22,485 | 0.05× |
| Virginia | 19,319 | 0.19× |
| Pennsylvania | 12,363 | 0.09× |
| Kentucky | 10,828 | 0.2× |
| Mississippi | 9,650 | 0.28× |
| Louisiana | 8,206 | 0.15× |
| Colorado | 7,146 | 0.11× |
| Washington | 6,433 | 0.08× |
| Arizona | 5,855 | 0.07× |
| Maryland | 5,659 | 0.08× |
| West Virginia | 5,420 | 0.28× |
| New Jersey | 4,988 | 0.05× |
| Massachusetts | 4,856 | 0.06× |
| Wisconsin | 4,805 | 0.08× |
| Missouri | 4,798 | 0.07× |
| Minnesota | 4,322 | 0.07× |
| Connecticut | 3,388 | 0.08× |
| Kansas | 3,243 | 0.1× |
| Nevada | 3,009 | 0.07× |
| Washington, District of Columbia | 2,789 | 0.22× |
| Arkansas | 2,449 | 0.07× |
| Oklahoma | 2,355 | 0.05× |
| Maine | 2,193 | 0.15× |
| Utah | 2,150 | 0.06× |
| Hawaii | 2,059 | 0.11× |
| Oregon | 1,965 | 0.04× |
| Iowa | 1,945 | 0.06× |
| New Hampshire | 1,732 | 0.1× |
| Nebraska | 1,494 | 0.07× |
| New Mexico | 836 | 0.04× |
| Alaska | 808 | 0.09× |
| Idaho | 730 | 0.03× |
| Vermont | 725 | 0.1× |
| Delaware | 673 | 0.06× |
| Montana | 604 | 0.05× |
| Rhode Island | 583 | 0.04× |
| South Dakota | 530 | 0.05× |
| North Dakota | 290 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powerball | 4.82× | Games |
| Mega Millions | 6.75× | Games |
| Atlanta metropolitan area | 7.44× | Travel & Leisure |
| Atlanta Braves | 5.52× | Sports |
| Georgia (U.S. state) | 3.22× | Travel & Leisure |
| Wendy Williams | 11.96× | Movies & TV |
| Georgia (country) | 11.72× | Travel & Leisure |
| Atlanta | 2.39× | Travel & Leisure |
| University of West Georgia | 15.79× | Business & Career |
| MSN | 1.7× | News |
| University of Georgia | 5.71× | Business & Career |
| Georgia Bulldogs football | 4.69× | Sports |
| Chick-fil-A | 1.52× | Food & Beverages |
| Night at the Museum | 8.29× | Movies & TV |
| Tennessee | 1.89× | Travel & Leisure |
| North Carolina | 1.66× | Travel & Leisure |
| Alabama | 1.83× | Travel & Leisure |
| Southern United States | 1.51× | Travel & Leisure |
| Publix | 1.81× | Shopping |
| South Carolina | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.21 |
| Community Orientation | OPEN | 1.1 |
| Need for Security | CONSERVATISM | 1.09 |
| Career Orientation | POWER | 1.08 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.9% |
| South Africa | 0.3% |
| India | 0.3% |
See WSB-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WSB-TV have in United States?
WSB-TV has an estimated audience of 4,218,796 people in United States, concentrated in Georgia and Indiana.
What is the gender split and age of WSB-TV fans?
59.5% of WSB-TV fans are female, 40.5% are male, with an average age of 43.8 years.
Which brands do WSB-TV fans like most?
WSB-TV fans show strongest brand affinity for Powerball (4.82×), Mega Millions (6.75×), and Atlanta metropolitan area (7.44×) over the country average.
Where do WSB-TV fans live in United States?
WSB-TV fans in United States are most concentrated in Georgia (reach 3,164,098), Indiana (reach 933,846), and Michigan (reach 195,019). These three regions account for the largest share of the active audience.
What other brands do WSB-TV fans also like?
Beyond WSB-TV itself, the audience over-indexes on Mega Millions (6.75×), Atlanta metropolitan area (7.44×), Atlanta Braves (5.52×), and Georgia (U.S. state) (3.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WSB-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.