University of Georgia Audience in United States

University of Georgia has an estimated audience of 5,089,239 people in United States. 49.8% are female, 50.2% are male, average age 36.5. Top regions: Georgia, Florida, Texas. Top brand affinities: Georgia Bulldogs football, Tennessee Volunteers football, Atlanta Braves, Chicago Bears, Golden State Warriors.
The average University of Georgia fan in United States is 36.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Georgia Bulldogs football, Tennessee Volunteers football, Atlanta Braves, with strongest over-indexing on Georgia Bulldogs football (14.23× the country average). Demographically, the University of Georgia audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Georgia fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 36.5 |
| Estimated audience size | 5,089,239 |
Audience persona
The typical University of Georgia fan in United States is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Georgia Bulldogs football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 1,456,777 | 9.29× |
| Florida | 417,721 | 1.21× |
| Texas | 402,476 | 0.92× |
| California | 340,843 | 0.61× |
| New York | 275,767 | 0.97× |
| North Carolina | 206,403 | 1.35× |
| Alabama | 165,527 | 2.33× |
| Illinois | 161,077 | 0.95× |
| Virginia | 155,414 | 1.25× |
| Tennessee | 153,398 | 1.5× |
| South Carolina | 150,293 | 1.96× |
| Pennsylvania | 149,811 | 0.87× |
| New Jersey | 149,343 | 1.15× |
| Ohio | 113,876 | 0.73× |
| Michigan | 108,179 | 0.81× |
| Massachusetts | 106,452 | 1.06× |
| Maryland | 103,294 | 1.18× |
| Arizona | 66,492 | 0.64× |
| Louisiana | 62,752 | 0.96× |
| Washington | 61,730 | 0.6× |
| Indiana | 61,703 | 0.66× |
| Connecticut | 61,519 | 1.21× |
| Colorado | 59,628 | 0.74× |
| Missouri | 54,833 | 0.67× |
| Kentucky | 50,864 | 0.8× |
| Mississippi | 50,289 | 1.2× |
| Minnesota | 44,544 | 0.61× |
| Wisconsin | 44,117 | 0.58× |
| Oklahoma | 35,114 | 0.62× |
| Oregon | 30,303 | 0.52× |
| Arkansas | 30,268 | 0.72× |
| Kansas | 25,638 | 0.64× |
| Iowa | 24,571 | 0.59× |
| Nevada | 23,095 | 0.47× |
| Utah | 21,231 | 0.47× |
| Washington, District of Columbia | 18,949 | 1.24× |
| New Hampshire | 15,981 | 0.8× |
| West Virginia | 13,733 | 0.58× |
| Nebraska | 13,514 | 0.53× |
| Idaho | 13,243 | 0.52× |
| Rhode Island | 13,137 | 0.81× |
| Delaware | 12,877 | 0.92× |
| Hawaii | 12,114 | 0.55× |
| Maine | 11,340 | 0.62× |
| New Mexico | 11,086 | 0.43× |
| Montana | 7,481 | 0.53× |
| Vermont | 6,025 | 0.67× |
| North Dakota | 6,017 | 0.58× |
| South Dakota | 5,316 | 0.45× |
| Alaska | 4,436 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Georgia Bulldogs football | 14.23× | Sports |
| Tennessee Volunteers football | 5.64× | Sports |
| Atlanta Braves | 4.14× | Sports |
| Chicago Bears | 2.61× | Sports |
| Golden State Warriors | 2.19× | Sports |
| Cleveland Browns | 2.98× | Sports |
| New England Patriots | 2.42× | Sports |
| Buffalo Bills | 2.38× | Sports |
| Georgia Bulldogs basketball | 17.09× | Sports |
| Georgia (U.S. state) | 1.84× | Travel & Leisure |
| Detroit Lions | 2.36× | Sports |
| Florida State Seminoles football | 3.98× | Sports |
| Green Bay Packers | 2.17× | Sports |
| Pittsburgh Steelers | 2.12× | Sports |
| Oklahoma City Thunder | 2.11× | Sports |
| Los Angeles Lakers | 1.78× | Sports |
| Real Madrid C.F. | 1.69× | Sports |
| Deer | 2.14× | Pets & Animals |
| WSB-TV | 5.07× | Movies & TV |
| Denver Broncos | 2.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.86 |
| Early Adopter Mentality | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.11 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.4% |
| Canada | 3.6% |
| United Kingdom | 3.0% |
See University of Georgia audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Georgia have in United States?
University of Georgia has an estimated audience of 5,089,239 people in United States, concentrated in Georgia and Florida.
What is the gender split and age of University of Georgia fans?
49.8% of University of Georgia fans are female, 50.2% are male, with an average age of 36.5 years.
Which brands do University of Georgia fans like most?
University of Georgia fans show strongest brand affinity for Georgia Bulldogs football (14.23×), Tennessee Volunteers football (5.64×), and Atlanta Braves (4.14×) over the country average.
Where do University of Georgia fans live in United States?
University of Georgia fans in United States are most concentrated in Georgia (reach 1,456,777), Florida (reach 417,721), and Texas (reach 402,476). These three regions account for the largest share of the active audience.
What other brands do University of Georgia fans also like?
Beyond University of Georgia itself, the audience over-indexes on Tennessee Volunteers football (5.64×), Atlanta Braves (4.14×), Chicago Bears (2.61×), and Golden State Warriors (2.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.