Rascasse Audience Intelligence

University of Georgia Audience in United States

A data profile of the people who buy, follow and care about University of Georgia in United States — modelled from more than twelve digital signal sources. University of Georgia has an estimated audience of 5,089,239 people in United States.

#12among University in United States#454among POI in United States#607in Business & Career

The average University of Georgia fan in United States is 36.5 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Texas.

Top brand affinities include Georgia Bulldogs football, Tennessee Volunteers football, Atlanta Braves, with strongest over-indexing on Georgia Bulldogs football (14.23× the country average).

Demographically, the University of Georgia audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Georgia fan in United States is balanced, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Georgia Bulldogs football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Georgia profile in United States.

Audience size
5.1M
in United States
Gender
49.8%♀
50.2% male
Age
36.5
average years
Country rank
#6593
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Georgia fans

49.8% are female, 50.2% are male, average age 36.5.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for University of Georgia audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.5
Estimated audience size5,089,239
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the University of Georgia audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4919%
50+17%
Fig. 04

Worldwide distribution

70.4%

of the worldwide University of Georgia audience comes from United States.

Worldwide audience distribution share by country for University of Georgia
CountryShare
United States70.4%
Canada3.6%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Georgia audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Georgia fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1.5M9.98×
02Alabama~200K2.18×
03South Carolina~100K1.93×
04Tennessee~100K1.44×
05North Carolina~200K1.30×
06Mississippi~50K1.25×
07Virginia~200K1.24×
08Washington, District of Columbia~20K1.23×
09Connecticut~60K1.16×
10Florida~400K1.15×
11Maryland~100K1.13×
12New Jersey~100K1.10×
13Massachusetts~100K1.02×
14Louisiana~60K0.97×
15Delaware~10K0.95×
16New York~300K0.91×
17Illinois~200K0.91×
18Texas~400K0.87×
19Pennsylvania~100K0.85×
20Rhode Island~10K0.83×
21New Hampshire~20K0.82×
22Kentucky~50K0.80×
23Arkansas~30K0.78×
24Vermont~7K0.78×
25Michigan~100K0.74×
26Colorado~60K0.73×
27Ohio~100K0.70×
28North Dakota~7K0.70×
29Maine~10K0.68×
30Missouri~60K0.67×
31Indiana~60K0.66×
32Kansas~30K0.65×
33Oklahoma~40K0.64×
34West Virginia~20K0.64×
35Montana~9K0.63×
36Minnesota~50K0.62×
37Iowa~30K0.62×
38Arizona~60K0.61×
39South Dakota~7K0.61×
40Nebraska~20K0.60×
41Hawaii~10K0.60×
42Alaska~7K0.60×
43California~300K0.58×
44Washington~60K0.58×
45Wisconsin~40K0.58×
46Idaho~10K0.58×
47Oregon~30K0.54×
48New Mexico~10K0.51×
49Utah~20K0.50×
50Nevada~20K0.49×
Fig. 06

Affinity by region

Affinity by region — University of Georgia, United States
0.49×1.00×9.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Georgia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Georgia audience
#·InterestCategoryAffinity×
01Georgia Bulldogs basketballSports17.09×
02Georgia Bulldogs footballSports14.23×
03Tennessee Volunteers footballSports5.64×
04WSB-TVMovies & TV5.07×
05Atlanta BravesSports4.14×
06Florida State Seminoles footballSports3.98×
07Cleveland BrownsSports2.98×
08Chicago BearsSports2.61×
09New England PatriotsSports2.42×
10Buffalo BillsSports2.38×
11Detroit LionsSports2.36×
12Denver BroncosSports2.24×
13Golden State WarriorsSports2.19×
14Green Bay PackersSports2.17×
15Masters TournamentSports2.17×
16DeerPets & Animals2.14×
17Pittsburgh SteelersSports2.12×
18Oklahoma City ThunderSports2.11×
19Georgia (U.S. state)Travel & Leisure1.84×
20Los Angeles LakersSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Georgia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Georgia audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.21×
Sports ActivityPOWER1.11×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Georgia audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Price SensitivityPREMIUM0.83×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Georgia have in United States?

University of Georgia has an estimated audience of 5,089,239 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of University of Georgia fans?

49.8% of University of Georgia fans are female, 50.2% are male, with an average age of 36.5 years.

03

Which brands do University of Georgia fans like most?

University of Georgia fans show strongest brand affinity for Georgia Bulldogs football (14.23×), Tennessee Volunteers football (5.64×), and Atlanta Braves (4.14×) over the country average.

04

Where do University of Georgia fans live in United States?

University of Georgia fans in United States are most concentrated in Georgia (reach ~1.5M), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do University of Georgia fans also like?

Beyond University of Georgia itself, the audience over-indexes on Tennessee Volunteers football (5.64×), Atlanta Braves (4.14×), Georgia Bulldogs basketball (17.09×), and Chicago Bears (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See University of Georgia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →