University of Georgia Audience in United States

University of Georgia logo

University of Georgia has an estimated audience of 5,089,239 people in United States. 49.8% are female, 50.2% are male, average age 36.5. Top regions: Georgia, Florida, Texas. Top brand affinities: Georgia Bulldogs football, Tennessee Volunteers football, Atlanta Braves, Chicago Bears, Golden State Warriors.

The average University of Georgia fan in United States is 36.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Georgia Bulldogs football, Tennessee Volunteers football, Atlanta Braves, with strongest over-indexing on Georgia Bulldogs football (14.23× the country average). Demographically, the University of Georgia audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Georgia fans

Demographic split for University of Georgia audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.5
Estimated audience size5,089,239

Audience persona

The typical University of Georgia fan in United States is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Georgia Bulldogs football.

Top regions in United States

Top regions ranked by reach for University of Georgia in United States
RegionReachAffinity
Georgia1,456,7779.29×
Florida417,7211.21×
Texas402,4760.92×
California340,8430.61×
New York275,7670.97×
North Carolina206,4031.35×
Alabama165,5272.33×
Illinois161,0770.95×
Virginia155,4141.25×
Tennessee153,3981.5×
South Carolina150,2931.96×
Pennsylvania149,8110.87×
New Jersey149,3431.15×
Ohio113,8760.73×
Michigan108,1790.81×
Massachusetts106,4521.06×
Maryland103,2941.18×
Arizona66,4920.64×
Louisiana62,7520.96×
Washington61,7300.6×
Indiana61,7030.66×
Connecticut61,5191.21×
Colorado59,6280.74×
Missouri54,8330.67×
Kentucky50,8640.8×
Mississippi50,2891.2×
Minnesota44,5440.61×
Wisconsin44,1170.58×
Oklahoma35,1140.62×
Oregon30,3030.52×
Arkansas30,2680.72×
Kansas25,6380.64×
Iowa24,5710.59×
Nevada23,0950.47×
Utah21,2310.47×
Washington, District of Columbia18,9491.24×
New Hampshire15,9810.8×
West Virginia13,7330.58×
Nebraska13,5140.53×
Idaho13,2430.52×
Rhode Island13,1370.81×
Delaware12,8770.92×
Hawaii12,1140.55×
Maine11,3400.62×
New Mexico11,0860.43×
Montana7,4810.53×
Vermont6,0250.67×
North Dakota6,0170.58×
South Dakota5,3160.45×
Alaska4,4360.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Georgia audience
BrandAffinityCategory
Georgia Bulldogs football14.23×Sports
Tennessee Volunteers football5.64×Sports
Atlanta Braves4.14×Sports
Chicago Bears2.61×Sports
Golden State Warriors2.19×Sports
Cleveland Browns2.98×Sports
New England Patriots2.42×Sports
Buffalo Bills2.38×Sports
Georgia Bulldogs basketball17.09×Sports
Georgia (U.S. state)1.84×Travel & Leisure
Detroit Lions2.36×Sports
Florida State Seminoles football3.98×Sports
Green Bay Packers2.17×Sports
Pittsburgh Steelers2.12×Sports
Oklahoma City Thunder2.11×Sports
Los Angeles Lakers1.78×Sports
Real Madrid C.F.1.69×Sports
Deer2.14×Pets & Animals
WSB-TV5.07×Movies & TV
Denver Broncos2.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Georgia audience
TraitClusterScore
ExtroversionTHRILL1.86
Early Adopter MentalityPOWER1.21
Price SensitivityPREMIUM1.2
SustainabilityBALANCE1.11
Social Media UsageJOY1.11
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for University of Georgia
CountryShare
United States70.4%
Canada3.6%
United Kingdom3.0%

See University of Georgia audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Georgia have in United States?

University of Georgia has an estimated audience of 5,089,239 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of University of Georgia fans?

49.8% of University of Georgia fans are female, 50.2% are male, with an average age of 36.5 years.

Which brands do University of Georgia fans like most?

University of Georgia fans show strongest brand affinity for Georgia Bulldogs football (14.23×), Tennessee Volunteers football (5.64×), and Atlanta Braves (4.14×) over the country average.

Where do University of Georgia fans live in United States?

University of Georgia fans in United States are most concentrated in Georgia (reach 1,456,777), Florida (reach 417,721), and Texas (reach 402,476). These three regions account for the largest share of the active audience.

What other brands do University of Georgia fans also like?

Beyond University of Georgia itself, the audience over-indexes on Tennessee Volunteers football (5.64×), Atlanta Braves (4.14×), Chicago Bears (2.61×), and Golden State Warriors (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.