Rascasse Audience Intelligence

Georgia Bulldogs basketball Audience in United States

A data profile of the people who buy, follow and care about Georgia Bulldogs basketball in United States — modelled from more than twelve digital signal sources. Georgia Bulldogs basketball has an estimated audience of 939,975 people in United States.

#307among Basketball in United States#373among Team in United States#2293in Sports

The average Georgia Bulldogs basketball fan in United States is 38.1 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Tennessee.

Top brand affinities include Gordon Food Service, Arkansas Razorbacks men's basketball, Georgia Bulldogs football, with strongest over-indexing on Gordon Food Service (119.26× the country average).

Demographically, the Georgia Bulldogs basketball audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Georgia Bulldogs basketball fan in United States is more male, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Gordon Food Service.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Georgia Bulldogs basketball profile in United States.

Audience size
940K
in United States
Gender
42.6%♀
57.4% male
Age
38.1
average years
Country rank
#24674
Team in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Georgia Bulldogs basketball fans

42.6% are female, 57.4% are male, average age 38.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Georgia Bulldogs basketball audience in United States
MetricValue
Female42.6%
Male57.4%
Average age38.1
Estimated audience size939,975
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Georgia Bulldogs basketball audience in United States
Age bracketShare%
16-1931%
20-2912%
30-3914%
40-4920%
50+22%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Georgia Bulldogs basketball audience comes from United States.

Worldwide audience distribution share by country for Georgia Bulldogs basketball
CountryShare
United States94.1%
Canada0.9%
Germany0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Georgia Bulldogs basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Georgia Bulldogs basketball fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K17.99×
02Alabama~20K3.08×
03Kentucky~20K2.41×
04South Carolina~20K2.31×
05Tennessee~20K2.20×
06Mississippi~7K1.51×
07Arkansas~7K1.48×
08North Carolina~20K1.26×
09Florida~40K1.08×
10Indiana~9K0.90×
11Louisiana~6K0.89×
12Washington, District of Columbia~1K0.73×
13Virginia~9K0.70×
14Missouri~6K0.69×
15Iowa~3K0.69×
16West Virginia~2K0.69×
17Nevada~4K0.68×
18Nebraska~2K0.66×
19Ohio~10K0.65×
20Alaska<1K0.62×
21Delaware<1K0.60×
22North Dakota<1K0.60×
23Vermont<1K0.59×
24Kansas~2K0.58×
25Michigan~8K0.57×
26Rhode Island<1K0.57×
27South Dakota<1K0.57×
28Montana<1K0.55×
29Maryland~5K0.51×
30Illinois~9K0.49×
31Hawaii~1K0.49×
32Colorado~4K0.48×
33Maine<1K0.48×
34Pennsylvania~9K0.47×
35New Hampshire~1K0.47×
36Arizona~5K0.46×
37Connecticut~3K0.46×
38Idaho~1K0.46×
39Utah~2K0.45×
40New Jersey~6K0.43×
41Oklahoma~3K0.43×
42New Mexico~1K0.43×
43Texas~20K0.42×
44New York~10K0.40×
45Wisconsin~3K0.40×
46Massachusetts~4K0.38×
47Washington~4K0.33×
48Minnesota~2K0.31×
49Oregon~2K0.31×
50California~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Georgia Bulldogs basketball, United States
0.24×1.00×17.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Georgia Bulldogs basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Georgia Bulldogs basketball audience
#·InterestCategoryAffinity×
01Gordon Food ServiceFood & Beverages119.26×
02Florida Gators men's basketballSports45.79×
03Kansas State Wildcats men's basketballSports43.72×
04Florida Gators baseballSports33.79×
05Glacier National ParkTravel & Leisure32.58×
06Arkansas Razorbacks men's basketballSports26.57×
07Arkansas Razorbacks footballSports17.57×
08Georgia Bulldogs footballSports17.15×
09University of GeorgiaBusiness & Career17.09×
10Tennessee Volunteers footballSports14.00×
11United States national football teamSports13.53×
12Auburn Tigers footballSports12.61×
13RÜFÜSMusic & Radio12.41×
14Florida Gators footballSports11.51×
15Florida State Seminoles footballSports10.34×
16Alabama Crimson Tide footballSports9.26×
17Duke Blue Devils men's basketballSports8.78×
18Atlanta BravesSports8.07×
19Masters TournamentSports7.36×
20High-net-worth individualBusiness & Career7.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Georgia Bulldogs basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Georgia Bulldogs basketball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
Career OrientationPOWER1.36×
TraditionCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Georgia Bulldogs basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Georgia Bulldogs basketball have in United States?

Georgia Bulldogs basketball has an estimated audience of 939,975 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Georgia Bulldogs basketball fans?

42.6% of Georgia Bulldogs basketball fans are female, 57.4% are male, with an average age of 38.1 years.

03

Which brands do Georgia Bulldogs basketball fans like most?

Georgia Bulldogs basketball fans show strongest brand affinity for Gordon Food Service (119.26×), Arkansas Razorbacks men's basketball (26.57×), and Georgia Bulldogs football (17.15×) over the country average.

04

Where do Georgia Bulldogs basketball fans live in United States?

Georgia Bulldogs basketball fans in United States are most concentrated in Georgia (reach ~300K), Florida (reach ~40K), and Tennessee (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Georgia Bulldogs basketball fans also like?

Beyond Georgia Bulldogs basketball itself, the audience over-indexes on Arkansas Razorbacks men's basketball (26.57×), Georgia Bulldogs football (17.15×), Tennessee Volunteers football (14×), and University of Georgia (17.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Georgia Bulldogs basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia Bulldogs basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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