Georgia Bulldogs basketball Audience in United States

Georgia Bulldogs basketball logo

Georgia Bulldogs basketball has an estimated audience of 546,661 people in United States. 42.6% are female, 57.4% are male, average age 38.1. Top regions: Georgia, Florida, Tennessee. Top brand affinities: Khalsa, Israel, Surf kayaking, Quiche, Laguna (province).

The average Georgia Bulldogs basketball fan in United States is 38.1 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Tennessee. Top brand affinities include Khalsa, Israel, Surf kayaking, with strongest over-indexing on Khalsa (52.23× the country average). Demographically, the Georgia Bulldogs basketball audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Georgia Bulldogs basketball fans

Demographic split for Georgia Bulldogs basketball audience in United States
MetricValue
Female42.6%
Male57.4%
Average age38.1
Estimated audience size546,661

Audience persona

The typical Georgia Bulldogs basketball fan in United States is more male, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Khalsa.

Top regions in United States

Top regions ranked by reach for Georgia Bulldogs basketball in United States
RegionReachAffinity
Georgia386,71522.96×
Florida39,3471.06×
Tennessee21,5911.97×
North Carolina20,5731.25×
South Carolina19,7562.4×
Texas16,5400.35×
Kentucky16,4792.4×
Alabama15,1781.99×
California10,6340.18×
New York10,4460.34×
Virginia8,5650.64×
Ohio6,8450.41×
Illinois6,4680.36×
Indiana6,1720.62×
Pennsylvania5,4930.3×
Mississippi5,3711.19×
Louisiana5,1820.74×
Michigan4,1170.29×
Missouri4,0530.46×
Arkansas3,9890.89×
New Jersey3,9150.28×
Colorado3,8550.45×
Maryland3,8210.41×
Washington3,0690.28×
Massachusetts2,6550.25×
Wisconsin2,4690.3×
Arizona2,4260.22×
Oklahoma2,2000.36×
Nevada2,1770.41×
Iowa1,9630.44×
Connecticut1,9170.35×
Kansas1,6850.39×
Minnesota1,2460.16×
Washington, District of Columbia1,2240.75×
Utah1,1760.24×
Oregon1,1650.19×
West Virginia1,0820.43×
Idaho9110.33×
Nebraska8790.32×
Rhode Island7080.41×
Maine6250.32×
New Hampshire5620.26×
Montana5420.36×
North Dakota5330.47×
New Mexico5300.19×
Hawaii4640.2×
Delaware4120.27×
Wyoming3480.43×
South Dakota3310.26×
Vermont3130.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Georgia Bulldogs basketball audience
BrandAffinityCategory
Khalsa52.23×Politics & Society
Israel2.09×Travel & Leisure
Surf kayaking13.53×Sports
Quiche11.09×Food & Beverages
Laguna (province)8.12×
Nebraska Cornhuskers football2.66×Sports
Unique Gifts1.71×Shopping
UK garage3.54×Music & Radio
JDSU1.97×Business & Career
Kerang4.42×Travel & Leisure
Pro-Ject2.57×Music & Radio
Jesse Plemons2.15×Movies & TV
Chandrakasem Rajabhat University13.86×Business & Career
Nebraska1.55×Travel & Leisure
Birthday Gifts1.76×Kids & Family
Captain America (1990 film)2.4×Movies & TV
Enrique Hernández (baseball)7.72×Sports
Graham Greene3.23×Literature
South Asian cuisine4.54×Food & Beverages
Welder certification10.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Georgia Bulldogs basketball audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
Sports ActivityPOWER1.35
Luxury OrientationPREMIUM1.32
Risk AppetiteTHRILL1.29
DIY MentalityTHRILL1.25
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Georgia Bulldogs basketball
CountryShare
United States91.7%
Germany1.3%
Canada1.0%

See Georgia Bulldogs basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Georgia Bulldogs basketball have in United States?

Georgia Bulldogs basketball has an estimated audience of 546,661 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Georgia Bulldogs basketball fans?

42.6% of Georgia Bulldogs basketball fans are female, 57.4% are male, with an average age of 38.1 years.

Which brands do Georgia Bulldogs basketball fans like most?

Georgia Bulldogs basketball fans show strongest brand affinity for Khalsa (52.23×), Israel (2.09×), and Surf kayaking (13.53×) over the country average.

Where do Georgia Bulldogs basketball fans live in United States?

Georgia Bulldogs basketball fans in United States are most concentrated in Georgia (reach 386,715), Florida (reach 39,347), and Tennessee (reach 21,591). These three regions account for the largest share of the active audience.

What other brands do Georgia Bulldogs basketball fans also like?

Beyond Georgia Bulldogs basketball itself, the audience over-indexes on Israel (2.09×), Surf kayaking (13.53×), Quiche (11.09×), and Laguna (province) (8.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia Bulldogs basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.